Johanna Krogius Email & Phone Number

Helsingfors, Nyland, Finland

Interbrands Wines & Spirits Finland, is a group of multi-skilled, alcohol-industry professionals who take great pride in committing ourselves to the brands that we represent. The company spans itself across the Nordic region and Duty Free and we offer efficient distribution of wines and spirits combined with professional management of the local Alko and Horeca sales channels. As my former employer stopped distribution in Finland, my current employer took over the distribution of Moët Hennessy (MH) portfolio in Finland. I was given the opportunity to integrate MH portfolio into Interbrands and I am now overall responsible for the whole MH portfolio in Finland. • Overall reporting responsible for brand owner relationship management Strategy, market plans, budgets & forecasts, KPI’s, brand plans, monthly and quarterly reporting• P/L responsibility• Head of Product management for Moët Hennessy MH brands• Marketing and branding responsibility for MH brands• Supervision of team member

Helsinki

When I joined Interbrands in 2018 I was responsible for spirits marketing. Working with premuim Brands like Kyrö Distillery Company, Angostura, Fratelli Branca Distillerie, Monnet & Hine Cognac, Russian Standard Vodka, Stroh, United Drink’s as well as Whyte & Mackay’s (Jura & Dalmore) portfolio and many more.- Marketing Strategy- Market Planning- Trade Marketing including concept & campaign planning- Partnership ManagementVisit our company page: www.interbrands.fiVisit our consumer page: www.viiniposti.fi

www.lullame.com

Start-up coach for launching a new consumer brand LullaMe, a self-rocking baby mattress that helps families sleep better. I supported LullaMe to build up their new Brand and Brand Image. www.lullame.com.

Helsinki

Moët Hennessy Suomi Oy is a Finnish sales and marketing organisation. Our company was chosen “Best Supplier” for the Wine and Spirits Monopoly in year 2015, 2016 and 2017. Customers in Finland are Alko, leading hotels, restaurants, bars and nightclubs including wholesalers.• Managing product offers and portfolio management to biggest customer Alko Monopoly, including reporting and analyzing sales statistics• Implemented Salesforce in 2017• Local Administrator for Salesforce and Oracle CRM system: reporting, analyzing and reviewing• Actively take part of customer tactical marketing planning• Sales forecasting jointly with sales team and SCM• Managing client relationships including Customer Service• Marketing insight, analysing monoply sell out and reporting• Supporting Brand Manager with promotional events and other marketing related tasks• Marketing Material (POS) in Finland • Promotional staff to events, including salaries and product information• Order management in SAP including samples, prices and master data, EDI testing

Helsinki Area, Finland

Responsible for all Moët Hennessy Brands; Moët & Chandon, Dom Perignon,Krug, Ruinart, Veuve Clicquot, Hennessy, Ardbeg, Glenmorangie and several wines.• Product and Portfolio Management: implementing and communicating local brandactivation plans in line with global and local brand strategies in order to maximizebrand image, sales and profitability• Event and project management• Customer tactical marketing planning• Managing and controlling brand budgets• Marketing insight• PR and social media marketing including follow up in line with brand strategy• Supervising permanent position

Helsinki

Project based work• Supported internationalization in the Nordic region• Participated in the company’s recruitment service process

Helsinki

Trainee at the Office of Study Affairs• Arranged the entry exams for 700 applicants to the school. • Provided daily office and customer services for the school’s 2000 students.• Created a study guide for the school’s 200 first year students.

M.Sc., Management & Organization, Commercial Law, Spanish

Level 2, Wine And Spirits

Education record

Visual Merchandising

Naiset Vaikuttajina Liikunnan Pelikentillä - Management Training, Sports Management

Wset Level 2 Award In Spirits, Wine And Spirits