Johanna Krogius Email & Phone Number

Helsingfors, Nyland, Finland

• Interbrands Wines & Spirits Finland, is a group of multi-skilled, alcohol-industry professionals who take great pride in committing ourselves to the brands that we represent. The company spans itself across the Nordic.
• Overall reporting responsible for brand owner relationship management Strategy, market plans, budgets & forecasts, KPI’s, brand plans, monthly and quarterly reporting
• P/L responsibility
• Head of Product management for Moët Hennessy MH brands
• Marketing and branding responsibility for MH brands
• Supervision of team member

Helsinki

When I joined Interbrands in 2018 I was responsible for spirits marketing. Working with premuim Brands like Kyrö Distillery Company, Angostura, Fratelli Branca Distillerie, Monnet & Hine Cognac, Russian Standard Vodka, Stroh, United Drink’s as well as Whyte & Mackay’s (Jura & Dalmore) portfolio and many more.- Marketing Strategy- Market Planning- Trade.

www.lullame.com

Start-up coach for launching a new consumer brand LullaMe, a self-rocking baby mattress that helps families sleep better. I supported LullaMe to build up their new Brand and Brand Image. www.lullame.com.

Helsinki

• Moët Hennessy Suomi Oy is a Finnish sales and marketing organisation. Our company was chosen “Best Supplier” for the Wine and Spirits Monopoly in year 2015, 2016 and 2017. Customers in Finland are Alko, leading hotels.
• Managing product offers and portfolio management to biggest customer Alko Monopoly, including reporting and analyzing sales statistics
• Implemented Salesforce in 2017
• Local Administrator for Salesforce and Oracle CRM system: reporting, analyzing and reviewing
• Actively take part of customer tactical marketing planning
• Sales forecasting jointly with sales team and SCM

Helsinki Area, Finland

• Responsible for all Moët Hennessy Brands; Moët & Chandon, Dom Perignon,Krug, Ruinart, Veuve Clicquot, Hennessy, Ardbeg, Glenmorangie and several wines.
• Product and Portfolio Management: implementing and communicating local brandactivation plans in line with global and local brand strategies in order to maximizebrand image, sales and profitability
• Event and project management
• Customer tactical marketing planning
• Managing and controlling brand budgets
• Marketing insight

Helsinki

• Project based work
• Supported internationalization in the Nordic region
• Participated in the company’s recruitment service process

Helsinki

• Trainee at the Office of Study Affairs
• Arranged the entry exams for 700 applicants to the school.
• Provided daily office and customer services for the school’s 2000 students.
• Created a study guide for the school’s 200 first year students.

M.Sc., Management & Organization, Commercial Law, Spanish

Level 2, Wine And Spirits

Education record

Visual Merchandising

Naiset Vaikuttajina Liikunnan Pelikentillä - Management Training, Sports Management

Wset Level 2 Award In Spirits, Wine And Spirits