Responsible for the Asia product strategy and regional release roadmaps to ensure NetEnt’s game offering is in a leading position. Responsible of laying out a product vision for Asia that is differentiated and delivers unique value based on regional customer demands. Responsible of analyzing competitive conditions, analyse regional product and consumer trends and pricing. Conducting Business Cases for new markets. Sponsor product development projects for Asia specific products… Show more Responsible for the Asia product strategy and regional release roadmaps to ensure NetEnt’s game offering is in a leading position. Responsible of laying out a product vision for Asia that is differentiated and delivers unique value based on regional customer demands. Responsible of analyzing competitive conditions, analyse regional product and consumer trends and pricing. Conducting Business Cases for new markets. Sponsor product development projects for Asia specific products. Educating the organization with deep regional product and customer expertise. Close cooperation with customers, Business Intelligence team, Sales and Account Management team, Compliance, Marketing,Team, Solution Managers and 3:d parties for product development. Show less

Looking for new business opportunities and new products aiming for future growth with focus on player experience. Conducting investigations, pre-studies, development of poc:s as well as go to market strategies. Creating and presenting business cases.Sponsoring and ordering products from the development organization. Working close to the development teams, Business Intelligence team, Marketing Team, Account Management.

Responsible for the OMNI Channel Strategy and offering to maximize player reach, product quality and profit. Ordering and quality insuring game development projects, approx 50 000 hrs per year working with both on shore and off shore team. Agile approach. Project examples: over 30 game productions, VR game poc, huge migration project from Flash to HTML technology to prevent revenue losses.

Driving the Mobile Games product from first initiative until the portfolio covered over 50 games and represented 50 percent of NetEnt revenues. Setting all over strategies as well as decision making on a very detailed level. Involved in launching the game category brand, "Touch". Responsible for road maps and game releases. Responsible for player experience and UX, conducting POC:s and user test, AB testing. NetEnt mobile games have been award winning for several years and the UX… Show more Driving the Mobile Games product from first initiative until the portfolio covered over 50 games and represented 50 percent of NetEnt revenues. Setting all over strategies as well as decision making on a very detailed level. Involved in launching the game category brand, "Touch". Responsible for road maps and game releases. Responsible for player experience and UX, conducting POC:s and user test, AB testing. NetEnt mobile games have been award winning for several years and the UX became branch standard. Show less

Responsible for the Lottery Products including development of new games, Life Cycle Management, sales and marketing support (budget, P/L, branding).

Responsible for development projects with purpose of leveraging new business opportunities and improving business functions. Projects included development of new online products, re-branding of the company, CRM project. Part of Senior Management Team. Kombispels turnover 2010: 400 MSEK

Product and Brand Manager for a subscription lottery with annual sales going from 0 to 40 MSEK in two years. Responsible for sales and marketing as well as product development (Budgeting, P/L,, ROI, churn, Branding, Customer Relation). One direct reporting Web Designer and Editor. Part of Senior Management Team.

Responsible for development projects with purpose of leveraging new business opportunities and improving business functions, focusing on new products.Creating Business plans, developing new products and brands, financial analyses, market watch, branding strategies.For six month I was Acting Manager of Scratch Card Business responsible for sales and marketing trough retail (Coop, Reitan Group: Pressbyrån).

Responsible for marketing analysis and insightsResponsible for PR and events connected to both corporate brand and product brands.Organised a series of promotional events for Kombilotteriet around Sweden

Part-time job on volonteer basis.

Part-time job during the summers and semesters.