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Innovative Executive leader and Board Director with 15 years’ experience leading large-scale marketing strategies and product development across the property, technology and start-up sectors. Highly skilled in translating strategy into action, I have a strong track record in harnessing the crucial competitive advantage to scale businesses in a rapid, yet sustainable, manner. Passionate about delivering customer service excellence without compromising on employee engagement, I enjoy collaboratively elevating organisational culture and adopting cutting edge solutions to help create value for customers, employees, and shareholders. I believe a business’s people are their power, so you are just as likely to find me sitting with one of the team, as you are in the Boardroom.Key strengths include:- High performing team leadership- Organisational transformation - Board engagement - Product development and strategy- Marketing strategy and brand identity- Data analytics and consumer insights
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OpenagentOpenagentSydney, Nsw, Au
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Board MemberPropper Oct 2021 - PresentSurry Hills, New South Wales, AuAs a Board member, I provided expertise in governance and best practices, during a period of rapid scale in a challenging funding environment. -
Co-Chief Executive OfficerOpenagent Jan 2021 - PresentPyrmont, Nsw, AuOpenAgent started back in 2013 with the goal to improve transparency around real estate and to make it easier to find a trusted real estate agent. We work with thousands of quality agents right across Australia so if you are selling your property know that you can go to OpenAgent and find an agent you trust, and get the support you need.Follow our journey to see what's coming next -
Acting Co-Chief Executive OfficerOpenagent Apr 2020 - Jan 2021Pyrmont, Nsw, Au
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Chief Operating OfficerOpenagent Oct 2017 - Apr 2020Pyrmont, Nsw, Au
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Head Of Product & GrowthOpenagent Mar 2016 - Oct 2017Pyrmont, Nsw, Au
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Lead Instructor - Growth MarketingAcademy Xi Jul 2017 - Oct 2017Sydney, New South Wales, AuAcademy Xi provides short, practical and skill specific courses for people or companies to upgrade their capabilities in design and innovation. -
Vice President Of MarketingHipages Sep 2015 - Mar 2016Sydney, Nsw, AuAs VP of Marketing, I reported directly to the CEO, leading a team of up to 17. I defined the creative strategy, delivering significant growth at a lower margin after a period of stagnation. In the last year of my tenure, hipages generated $1.35 billion worth of work for trade professionals, revolutionising the home services market through our approach to customer service and technology.As Vice President of Marketing, I was responsible for launching hipages first Above the Line campaign to complement our existing growth strategies. Key achievements include:- Led the product development and marketing for hipages’ first mobile app, achieving #3 in the Apple app store. - Delivered the first above-the-line multi-media campaign to market, encompassing radio, print, outdoor and digital. - Established the businesses’ first dedicated product marketing and growth marketing functions. -
Head Of Product MarketingHipages Apr 2014 - Sep 2015Sydney, Nsw, AuEstablishing the discipline of Product Marketing, and operating as a bridge between the marketing and product teams. Responsibilities include: - Setting the product marketing strategy for hipages, and how to best position and communicate our product. - Developing the product marketing discipline at hipages - Ensuring marketing insights and strategy are implemented into product strategy and roadmap to provide real user benefit - Communicating product value and benefits to our users in a way they not only understand, but also find useful. - Ensure all of our marketing and communications are consistent in terms of brand, positioning and messaging - Increasing awareness of and engagement with hipages.
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Head Of Product & DevelopmentHipages Jul 2010 - Apr 2014Sydney, Nsw, AuWorking alongside some very talented developers, amazing product brains, a passionate management team and an inspiring CEO, I have been lucky enough to work in an environment where I can truly own our products and shape their future potential end to end.Leading our development team, I work closely with the developers across the entire development cycle to make sure we deliver products that match the market need. Specialising in developing product initiatives for web, mobile and iOS environments, my areas of expertise include:- Project management- Development of product strategy and product roadmap- Documentation of technical requirements and business rules- Wireframes, UX and design- UAT testing- Product launches- Marketing strategy- In-house User Training - Data analysis- Specialising in development
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Marketing ManagerHipages Oct 2008 - Jul 2010Sydney, Nsw, AuAs Marketing Manager, I worked on key strategies to bring our online directories to audiences when they were actively looking for a product or service. This was done through a highly visible expo strategy, a variety of online newsletter programs, and heavy engagement through social networks. A key part of my role was to turn these activities into repeatable, scalable, and reportable operations.In addition I worked on our trade marketing to attract new customers, while working with the sales team on things such as lead acquisition, script training and customer retention.While at hipages Group, I successfully took over the management of our newly launched UK product line based out of the Sydney office. Under my guidance, conversion rates increased from 19% to 26% over an eight month time period. This was achieved through not only above the line marketing, but working with our new business and sales team to make sure they were our brand advocates.
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Advertising ManagerManpower Apr 2006 - Oct 2008Milwaukee, Wisconsin, UsI worked across all aspects of Manpower’s marketing function including digital, advertising, merchandising and collateral. My role encompassed diverse strategic and creative responsibilities, with a key deliverable being research and analysis into target market audience behaviours. Operational responsibilities included team leadership, monitoring a monthly P&L, and reporting for senior management on key metrics. -
Senior Account CoodinatorTmp Worldwide Communications 2004 - 2006
Johanna Seton, Gaicd Skills
Johanna Seton, Gaicd Education Details
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Australian Institute Of Company DirectorsCompany Directors Course -
Western Sydney UniversityMarketing
Frequently Asked Questions about Johanna Seton, Gaicd
What company does Johanna Seton, Gaicd work for?
Johanna Seton, Gaicd works for Openagent
What is Johanna Seton, Gaicd's role at the current company?
Johanna Seton, Gaicd's current role is OpenAgent.
What is Johanna Seton, Gaicd's email address?
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What schools did Johanna Seton, Gaicd attend?
Johanna Seton, Gaicd attended Australian Institute Of Company Directors, Western Sydney University.
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Johanna Seton, Gaicd has interest in Business Strategy, New Technology, Politics, Marketing, Music, History.
What skills is Johanna Seton, Gaicd known for?
Johanna Seton, Gaicd has skills like Online Advertising, Marketing Communications, Product Management, Business Strategy, Digital Marketing, Strategy, Lead Generation, Management, Market Research, Product Marketing, Project Management, Advertising.
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