I develop deep insights with and for organizations to set a reliable foundation for transformative new offerings that match market needs and production capabilities. 
By embedding the observation-, sense-making- and ideation-process into work routines I enable organizations to grow their empathic and creative potential.A key area of my work is to create visual and tangible research outputs like customer journeys, insight cards or market maps to make working with insights efficient for workshops or meetings.Furthermore, I translate business challenges into research objectives and manage complex projects with state-of-the-art research methods and a global network of senior research professionals.

We provide insights and ideas for consciously transforming value propositions and organizations into regenerative business models.We are a team of insight specialists, strategists and design thinkers.We believe in purpose and that a strong "why" behind every innovation and transformation is a key driver for sustainable growth.We help organizations create sustainable and meaningful change by aligning their products, valuesWe believe that businesses have a responsibility to make a positive impact on the world, and we are dedicated to helping our clients do just that. Our team has more than 20 years of experience in market research and strategic design. We have a deep understanding of consumer needs and attitudes, and how they are changing toward a more conscious way of living.Our approach helps organizations embrace the internal change needed to create long-term positive change by combining in-depth market knowledge, data-driven insights and an understanding of different internal stakeholders and their needs.We help by:- Providing insights into markets, trends and organizations.- Creating immersive experiences to connect teams with relevant consumers, influencers, and trends.- Co-creating and iteratively developing ideas, solutions, value propositions and concepts with internal teams and/or consumers.Skills: Innovation Management - Advertising Research - Strategic Thinking - Design Thinking - Qualitative Research

Co-creative customer centric development of new rail services with a team of rail experts at VTG, including a go-to-market strategy, marketing materials, and event marketing conception over the course of two years.Moderation of internal teams across different business units to integrate offerings and develop a customer-centric way of working with one face to the customer.

- Co-Leading a team of design researcher and service designer- Supporting the building of a new location for Designit in Berlin and a trans-locational team-culture - Design of innovative services - Leading of innovation- and service-design processes

- Development of the Innovation Compass a methodology and toolset to integrate research into creative processes and to make insights more sustainable- Co-creative development of innovative and need based services for patients

- Co-creative development of validated need based online-services with patients, nurses and employees of a leading pharmaceutical manufacturer - Conception of a methodology which systematically integrates research and ideation for the purpose of facilitating insight driven innovation processes

- Development of cross-channel communication strategies based on co-creation workshop with internal and external stakeholder - Visionary scenarios for holistic health care services- International ethnographic studies integrating various client stakeholder for shared insight development to infuse innovation cycles - Development of a conceptional model to integrate insight and ideation systematically to improve insight driven innovation and integrate multiple stakeholders needs - Lectures on creativity and innovation processes at the Worldbank and the Ephmra conference

Market segmentations, brand positioning, innovation processes and communication strategies by the conceptual combination of methods like: Visual anthopology, video-ethnography, ideation journeyes based on design thinking principles, creativity workshops, empirical trend- and future research, creativity workshops, focus groups, narrative-, guided- and thinking aloud interviews, online forums, semiotic analysis.Example case:Cross-channel qual-quant prumium car purchase journey exploration. Detailed evaluation of existing and future touch-points of the car purchase journey of premium cars in China, Europe and the US.

Project management of interdisciplinary and international qual-quant studies. Innovation research, video-ethnography, design research, ideation processes, reputation research Workshops, group discussions, in-depth-Interviews, online research

Coordination of the visit of international producers, filmmakers and actors who are guests of the festival at the section Berlinale Talent Campus

Assistance to the director and the cast & still photographs

Curation of exhibitions, sales, PR