Product Development And Marketing Manager
Current- Collaborate with internal R&D and manufacturing to develop new appliance products for SharkNinja and Crockpot,home accessories, and small furniture overseeing project management for product launches atTarget and Michael's for the U.S. market- Collaborate with the CEO on strategic decisions regarding new product development and U.S. market expansion- Lead new product development initiatives from concept to market launch, maintainingcommunication with the headquarters- Work… Show more - Collaborate with internal R&D and manufacturing to develop new appliance products for SharkNinja and Crockpot,home accessories, and small furniture overseeing project management for product launches atTarget and Michael's for the U.S. market- Collaborate with the CEO on strategic decisions regarding new product development and U.S. market expansion- Lead new product development initiatives from concept to market launch, maintainingcommunication with the headquarters- Work closely with engineers to create prototypes for mass-produced electronics and home decor items,successfully launching them in the U.S. market- Conduct extensive market research on consumer trends, market conditions, and competitor data to identifymarket positioning, optimal pricing, target buyers, sales volume, and packaging design- Manage data on sales volume, manufacturing cost, pricing, and inventory in Excel spreadsheets- Produce comprehensive product presentation materials outlining design, specifications, and competitive positioning- Develop and provide communication on product guide and specifications to digital sales and marketing team,ensuring their seamless integration into advertising materials- Manage press releases, advertising, trade show graphics, and marketing campaigns, ensuring brand consistency- Coordinate and participate in global exhibitions, presenting to top executives at product development meetings- Supervise the allocation of the marketing budget, ensuring efficient spending across various campaigns and channels- Overseas digital marketing initiatives, including Search Engine Optimization (SEO), email, and social media campaigns- Measure and report the performance of marketing campaigns, offering recommendations for improvement- Provide leadership and mentorship to the design, sales operations, and marketing team,fostering professional growth and innovation Show less