Johann Hébert Email & Phone Number

La Rochelle, Fr

Cambridge, United Kingdom

Freelance Digital Marketing Consultant with 8 years’ experience in digital agencies in France and the UK. Certified Google expert (Google Analytics IQ and Adwords certifications). Native French speaker, fluent in English. As a digital marketing expert, I create and implement global digital marketing campaigns for my clients. I work on all channels of the digital marketing mix (SEO, SEA, SMO…), in order to create bespoke digital marketing campaigns perfectly suited to my clients' business objectives and KPIs. My previous experiences have enabled me to develop my expertise in digital marketing, with a strong focus on technical SEO & SEA- SEO : Technical website audit, on & off-site SEO optimisation, tracking & conversion rate optimisation, website migration & redirection plans..) - SEA : Expert knowledge of Google Ads (Adwords, Youtube Ads, Gmail Ads, Remarketing Display & Search) as well as Facebook & Linkedin Ads,) - Content Marketing : In depth Keyword research, SEO friendly content discovery and copy writing...- And much more : Display & Native Ads, Affiliation, Email Marketing ...

Nantes, France

Head of Webmarketing at GINGERMINDS, a Nantes based digital agency. As head of the department I manage a team of 5 in order to build and implement bespoke digital marketing campaigns for our clients. I also manage the agency's key accounts. • Responsibilities:- Organizing and managing operations on a daily basis. Managing a team of 5.- Developing business proposals for client and prospects which are in fitting with specific client goals.- Building bespoke digital marketing campaigns using the appropriate channels (SEO/SEA/SMO...)- Overseeing the operations and production line. Ensuring all digital campaigns are performing and in line with client goals and deadlines.- Reviewing results and adapting the strategy and actions- Reviewing & building internal processes to improve our efficiency and the production quality.- Recruiting and training new team members.- Managing all elements of my own projects from initial brief to delivery- Liaising with internal teams and coordinating the work carried out on my projects- Liaising with clients and reporting on activities and results.• Skills developed/applied:- Team management and organisational skills. Delegating to and organising the follow-up of team members.- Client goal focused, to build bespoke business proposals and digital strategies.- Attention to details, being proactive and always going above client expectations.- Expert knowledge in technical SEO (Website auditing, migration plans, on & off-site optimization, A/B testing & conversion rate optimization, tagging & tracking, Google analytics & Tag Manager etc...)- Expert knowledge of Google Ads (Adwords, Remarketing/RLSA, Youtube Ads, Gmail Ads..). Building and managing SEA campaigns and add groups (budget control, cpc adjustments, bidding strategies, CPL optimization etc...)- Expert knowledge of other digital marketing tools (Moz, Semrush, Hrefs, MajesticSEO, Screaming Frog, Google Analytics, Tag Manager, Facebook & Linkedin Ad Manager …

Cambridge, United Kingdom

Account Manager at Flag, a Cambridge based communication agency specialising in sustainability communications and reporting. I managed client accounts on both print and digital projects, working with clients such as Nestlé, Las Vegas Sands or McDonald's.• Responsibilities included:- Managing all elements of my projects, from initial brief to the creation of communication deliverables.- Working in pair with Account Directors to organise and follow every step of each project.- Liaising with internal teams to brief and coordinate the work carried out on all elements of the projects, ensuring high quality standards throughout.- Submitting resource requirements every week to ensure the continuity of work internally- Creating project schedules, with forward planning to ensure a clear plan for short, middle and long terms.- Liaising with clients and reporting on activities and results.- Budget and cost control on all aspects of the projects. Always tracking costs and looking for ways to reduce them efficiently.• Skills developed/applied:- Agency work in a fast paced environment, working with clients from different backgrounds and industries.- Managing several projects at a time, working to specific and challenging deadlines.- Always a step ahead to plan for busy times or well in advance of a crisis hitting.- In permanent contact with internal teams to seek out information, sort through complex issues and make timely decisions.- Attention to details, being proactive and always going beyond client expectations.- Creating accurate and realistic budgets. Planning and efficiently using resources.- Daily client communication via both emails and phone calls.

Bristol, United Kingdom

Digital Marketing Executive, followed by position of Client Manager, at Strategy Digital, a Bristol based digital marketing agency. I managed client accounts, built and implemented bespoke Digital Marketing Campaigns for each of my clients.• Responsibilities included:- Website auditing and preliminary research (competitor, content & audience research)- Building digital marketing strategies based on research and creation of tactical plans (timeline of strategy implementation)- Managing the full creation and implementation of digital marketing campaigns, from brief to delivery- Liaising with internal teams (social, PR, technical & designer teams) in order to coordinate the creation and implementation of the digital campaigns- Liaising with the clients and reporting on activities and results.• Skills developed/applied:- Agency work in a fast paced environment, working with clients from different backgrounds and industries- Managing several digital campaigns at a time, working to specific deadlines with attention to detail, being proactive & reactive- Regular client communication via both emails and phone calls- I worked on a wide range of digital marketing tasks such as: Keyword Research, On site Optimisation, Backlink Profile Analysis & Link Removal, Copy-writing, Website Auditing, Competitor Analysis, Site Migration, Re-direct Plans, User Testing etc...- I also worked on wide range of tools such as: Google Analytics, Google Webmaster Tools, Google Keyword Planner, MoZ, MajesticSEO, Buzzumo, Panguin, Screaming Frog, Net Peak, Google Page and Mobile Tests, User Testing, Basecamp..

Bristol, United Kingdom

6 month internship at Strategy Internet Marketing. I learnt the ropes of SEO and worked on multiple creative projects as part of content marketing.• Responsibilities included:- Working on the creation of high quality content for a variety of clients from various backgrounds and industries- Online Market Research to find relevant and feasible creative projects- In depth Content & Competitor Research to find opportunities (existing content to improve or gaps to fill in) in order to ensure the projects' feasibility- Engagement with influencers via both direct marketing and social media to ensure that projects pleased and suited the audience- Reporting on findings with the in house teams and creation of detailed briefs for the content creation- Project promotion / follow-up through outreach and social media to boost the projects' visibility, maximise engagement, backlinks, social mentions & shares• Skills developed/applied:- Working on and following up of several creative projects at the same time- Blogger/Influencer engagement and communication- Handling pressure and tough deadlines. Proactive and creative role- Use of many management tools such as Basecamp and Trello- Keyword Research, On site Optimisation, Google Analytics, Google Adwords, Usability Test

Master'S Degree, International Relations And Affairs, 2:1

Masters Degree in International Affairs. University of La Rochelle, France. Passed with Honours (2:1). Masters Degree in International.

Bachelor Degree, Applied Foreign Languages, 2:2

Bachelor Degree - Applied Foreign Languages English, Spanish and Portuguese. University of La Rochelle, France. Passed with Honours (2:2)..

Two Years Technical Degree, Specialising In Business, Marketing And Communication, Business, Marketing & Communication

Two years Technical Degree, specialising in Business, Marketing and Communication. Two years technical degree aiming at training &.