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Nothing beats the thrill of persistently chasing and wrangling a brilliant idea. Over the years, I’ve worked my way up the creative ranks by revitalizing brands and driving results with fresh ideas and memorable campaigns across various sectors, including Banking and Finance, Telecommunications, and FMCG products. Today, I am part of a cadre of lateral thinkers who use data and insights to infuse brand communication with the unique magic that only human creativity can bring.CORE CAPABILITIESCommunication StrategyCreative DirectionGraphic DesignCorporate BrandingContent CreationIntegrated CommunicationsSocial Media Marketing Corporate Communications
Colombo Creative Union
View- Website:
- instagram.com/colombo.creative.union
- Employees:
- 5
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Creative DirectorColombo Creative UnionColombo, Wp, Lk
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Marketing ConsultantSri Lanka Press Institute Dec 2024 - PresentColombo District, Western Province, Sri LankaIn my new role, I’m collaborating with the Sri Lanka Press Institute to market and promote the World Press Photo Exhibition 2025 in Sri Lanka. My responsibilities include managing digital marketing campaigns and working closely with partners and sponsors to amplify the exhibition's reach and impact. -
Creative DirectorColombo Creative Union Dec 2019 - PresentColombo, Western, Sri LankaOver the course of my career, I have worked across multiple brands and industries. Adept at working with teams and collaborating with specialists, I work in tandem with clients or independently to execute campaigns, providing creative solutions that deliver results for brands.
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FounderStreets Of Colombo Apr 2018 - PresentSri LankaA collective of photographers who are dedicated to nurturing and promoting the art of Street Photography in Sri Lanka. -
Creative DirectorAda Sep 2019 - Mar 2022Colombo, Sri LankaWorking alongside the senior management team, I mentored and guided the creative team through the ideation and execution stages for Digital Marketing campaigns. I also worked closely with the team to mine insights and develop ideas that helped improve the overall quality and effectiveness of campaigns. Collaborating with other ADA professionals across the APAC region I was also involved in preparing proposals and pitching ideas to stakeholders and clients. -
Creative Director & Head Of Design SolutionsHayleys Advantis Limited Apr 2018 - Apr 2020Colombo, Sri LankaIn my capacity as Creative Director, I was tasked with leading, developing, and training a new content development team. Over the course of two years, I managed a diverse team of talented individuals across multiple disciplines like Design, Animation, Photography, Video Editing, SEO, and Digital Marketing. This assignment armed me with invaluable knowledge and insights about the development and day-to-day operations of an E-commerce platform. -
Co-Founder & Chief Design OfficerInnovation Quotient (Pvt)Ltd Sep 2015 - Apr 2018Colombo, Sri LankaAt IQ, I directed design tests from conception to completion while also analyzing and testing the feasibility of new products and services. Spearheading several projects, I was in charge of the design team's output and the formulation of new business ideas. Additionally, by identifying emerging trends and aligning design solutions with evolving customer needs, I was able to deliver several disruptive ideas for businesses to invest in. -
Business Head & Executive Creative DirectorContract Advertising India Pvt. Ltd. (A Wpp Company & Part Of The Vml Group) Dec 2013 - Feb 2015Sri LankaI was the first Business Head and Executive Creative Director for WPP-owned agency Contract Advertising in Sri Lanka. In addition to nurturing client-agency relationships and managing general business operations, I also worked closely with the creative team to develop effective creative strategies and campaigns for client brands. -
Associate Vice-President & Creative DirectorJwt Apr 2003 - Dec 2013Colombo, Sri LankaApart from my role as Creative Director, I was also a member of the Executive Committee and worked closely with the President of JWT and other senior leaders of the agency on operations and business growth. Following global processes and built-in parameters, I was tasked with maintaining high creative standards while overseeing and mentoring several creative teams within the agency. -
Visiting LecturerSliop - Sri Lanka Institute Of Printing Aug 2001 - Sep 2003Colombo, Western, Sri LankaThe Sri Lanka Institute of Printing offers Advanced Diploma programs in Printing & Visual Communication in collaboration with the University of Colombo. During my time at the SLIOP, I designed and conducted the institute's graphics-based courses. -
Associate Creative DirectorOgilvy & Mather Jan 2000 - Mar 2003Colombo, Sri LankaAt O&M, I led a team that worked on several multinational and local brands. I was tasked with maintaining consistently high standards in ideation and creative output. This included leading teams for new business pitches, managing timelines and ensuring that the strategic objectives of brands were met. -
Visiting LecturerCurtin University Dec 1999 - Jun 2002Colombo, Western, Sri LankaI lectured at ACBT Colombo and conducted the college's Graphic Design course under the supervision of Curtin University, Perth, Western Australia. During this time, I was involved in planning and developing the teaching program in Sri Lanka and taught the following subjects: Design Studio, Design Workshop, and Studio Technology.
Johann Latiff Skills
Johann Latiff Education Details
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Graphic Design
Frequently Asked Questions about Johann Latiff
What company does Johann Latiff work for?
Johann Latiff works for Colombo Creative Union
What is Johann Latiff's role at the current company?
Johann Latiff's current role is Creative Director.
What is Johann Latiff's email address?
Johann Latiff's email address is jo****@****jwt.com
What is Johann Latiff's direct phone number?
Johann Latiff's direct phone number is +614670*****
What schools did Johann Latiff attend?
Johann Latiff attended Tafe Queensland Brisbane, S.thomas' College, Mount Lavinia.
What are some of Johann Latiff's interests?
Johann Latiff has interest in Children, Economic Empowerment, Business Development, Marketing, Education, Environment, Art, New Technologies, Science And Technology, Wearable Tech.
What skills is Johann Latiff known for?
Johann Latiff has skills like Creative Direction, Concept Development, Creative Strategy, Integrated Marketing, Advertising, Brand Development, Graphic Design, Corporate Branding, Art Direction, Corporate Identity, Interaction Design, Typography.
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