Johan Poelmans Email & Phone Number

Aalter, Be

Brussel, Be

www.concertphotographers.be

Diegem, Flemish Region, Be

Role:In charge of design, marketing, communication, brand, PR, business development, and merchandising strategies for Compass Group Belgium and all of its business units, concepts and brands (incl. 360 on-site locations)- Leading and developing in-house creative studio (5FTE)- Draft & Manage full marketing budget- Development of relationships with internal & external stakeholdersAchievements:- Designed, developed & implemented 14 new brands/concepts- Re-designed & implemented 5 existing top-line brands- Increased thought-leadership position for company and its leaders- Developed all current on- and offline marketing channels (appx. 36)

Brussels, Be

For Professional market (small business & entrepreneurs), in charge of:- content marketing strategy & mgmt w/ strong focus on brand/though leadership- social media strategy & mgmt- content ideation, planning and sourcing (words, images, audio, video)- guiding external agencies on strategic projects and day-to-day jobs- editor Small Business blog www.proximus.be/bizzblog- influencer marketing via internal audiences- implementing Professional Market brand in digital commsachievements:- Transformed Professional Markets communication to digital-only, driving down cost and increasing online channel conversions- Developed Professional Markets tone-of-voice, digital and video guidelines- Established Professional Markets content marketing as key driver for thought leadership

Brussels, Be

Responsible for:- Belgacom BUS website content & digital marketing- Belgacom.be bannering campaigns for BUS- SEA- Customer satisfaction

Brussels, Be

Helping shape the Belgian mobile wallet of the future with:- marketing & communication strategy definition & budget mgmt- development of social media program- application usability design UI/UX- brand & identity design- storybuildingDid:* co-operated on concepts for mobile wallet* developed full marketing approach* ran branding exercise* came up with Sixdots brand name* designed UI/UX mockups for stakeholders and developers* worked with press team on project launch and press follow-up

Brussels, Be

- marketing & communication strategy and execution- social media marketing/community building- application usability design (UX, HCD, ...)Did:- developed and implemented visual guidelines- designed and ran web portal (dev by external partner)- implemented and ran social media activities (facebook, linkedin, twitter, ...)- provided research and analytics to management for strategic decision-making- developed wide array of visuals, icons for use in B2B apps

Brussels, Be

- branding, communication & marketing strategy- communication alignment w/ external partners and stakeholdersDid:- developed collateral and visuals for online use- user testing and content management for mobile-for's web sites, including 4411.be

Brussels, Be

- branding, communication & marketing strategy- communication strategy alignment w/ Belgacom partnersDid:* brought Euremis' MarCom operations back up to speed* drafted collateral, materials, visuals for use by Sales and PM* revised content on Euremis website* designed application UI's for various apps and (B2B) customers

identy - branding - communication - social media - consulting - copywriting - design - brainfood - ...

Certipost is a subsidiary of De Post/Belgian Post Group – specialized in secured, electronic document delivery, PKI infrastructure, digital identity management, ...Accreditation:- ITIL v3 Foundation certifiedDid:* Product Management on PKI solutions (digital certificates)* ran PKI business on company's eShop* account management on several large projects in eID and Health segments

Madrid, Es

Amadeus is a multinational technology company providing applications and software solutions for all segments of the travel industry.Mission:define, manage & implement account development & retention plans - build and maintain strong relationships with key decision makers in an international environment - application of consultative selling skills in complex solution selling processes - ensure achievement of revenue diversification targetsDid: * implemented solution selling practices for Mid Office software for travel businesses * drafted and implemented flows, procedures and collateral for sales/cross-sell/retention* converted customers on outdated systems to newer system versions

New York, Ny, Us

American Express Intl. Inc. is a global provider of credit card and travel related service. I served the Business Travel division of American Express Be(ne)lux in various capacities* Business Development Executive @ American Express Membership Travel Services (Mar. 2005 - Mar. 2006)* Marketing Executive @ American Express Business Travel (Jan. 2003 - Feb. 2005)* Web- & e-Marketing Supervisor @ BBL Travel American Express (Jan. 1999 - Dec. 2002)* Special Project: Asst. Implementation Manager (1999)* Teamleader Travel @ American Express Travel - Alcatel Implant (Oct. 1997 - Dec. 1998)* Special Project: Process Analyst Travel Automation (in Burgess Hill - UK - Oct. 1998 - Dec. 1998)Did:* launched and managed first company Intranet and Internet sites (multiple)* co-operated (in duo) to bring first online travel booking system to Belgium* co-operated in launch of ExpressOne, a travel portal and service solely for PME customers* participated in custom GUI testing for Front/Mid/Back booking tool + drafted and published user manual for pan-EU use* set-up and ran MarCom activities for corporate travel in B2B environment* set-up and ran MarCom activities for leisure travel in B2C environment (high-end customers)