Johan Poelmans

Johan Poelmans Email and Phone Number

Founder and Creative Director @ Colour&Substance
Aalter, BE
Johan Poelmans's Location
Aalter, Flemish Region, Belgium, Belgium
Johan Poelmans's Contact Details

Johan Poelmans personal email

n/a

Johan Poelmans phone numbers

About Johan Poelmans

With over 25 years of experience in branding, marketing and communication, I am passionate about creating and delivering valuable strategies, brands and concepts that connect with customers and drive business growth. In my previous roles, I have led the design, marketing, communication, brand, PR, business development, and merchandising strategies for brands.I have a strong focus on innovation, quality, and customer satisfaction, and I enjoy working with diverse teams and stakeholders to achieve our shared goals. I am a passionate people leader with a keen interest in strategy, design and all things digital. My mission is to imagine and develop solutions that enhance the customer experience and the brand reputation of my employer.

Johan Poelmans's Current Company Details
Colour&Substance

Colour&Substance

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Founder and Creative Director
Aalter, BE
Website:
colourandsubstance.com
Employees:
1
Johan Poelmans Work Experience Details
  • Colour&Substance
    Founder And Creative Director
    Colour&Substance
    Aalter, Be
    View
  • Belgocatering
    Marketing & Communication Manager
    Belgocatering Feb 2024 - Present
    Brussel, Be
    View
  • Cpu - Concert Photographers United
    Photographer
    Cpu - Concert Photographers United Jan 2010 - Present
    www.concertphotographers.be
  • Compass Group Belgium
    Marketing, Communication & Business Development Manager
    Compass Group Belgium Jan 2019 - Oct 2023
    Diegem, Flemish Region, Be
    Role:In charge of design, marketing, communication, brand, PR, business development, and merchandising strategies for Compass Group Belgium and all of its business units, concepts and brands (incl. 360 on-site locations)- Leading and developing in-house creative studio (5FTE)- Draft & Manage full marketing budget- Development of relationships with internal & external stakeholdersAchievements:- Designed, developed & implemented 14 new brands/concepts- Re-designed & implemented 5 existing top-line brands- Increased thought-leadership position for company and its leaders- Developed all current on- and offline marketing channels (appx. 36)
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  • Proximus
    Digital Content & Communication Manager - Small Enterprises
    Proximus Jan 2015 - Dec 2018
    Brussels, Be
    For Professional market (small business & entrepreneurs), in charge of:- content marketing strategy & mgmt w/ strong focus on brand/though leadership- social media strategy & mgmt- content ideation, planning and sourcing (words, images, audio, video)- guiding external agencies on strategic projects and day-to-day jobs- editor Small Business blog www.proximus.be/bizzblog- influencer marketing via internal audiences- implementing Professional Market brand in digital commsachievements:- Transformed Professional Markets communication to digital-only, driving down cost and increasing online channel conversions- Developed Professional Markets tone-of-voice, digital and video guidelines- Established Professional Markets content marketing as key driver for thought leadership
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  • Proximus
    Marketing & Communication Manager - Digital Business
    Proximus Sep 2013 - Dec 2014
    Brussels, Be
    Responsible for:- Belgacom BUS website content & digital marketing- Belgacom.be bannering campaigns for BUS- SEA- Customer satisfaction
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  • Proximus
    Marketing Lead Sixdots - The Belgian Mobile Wallet
    Proximus Oct 2012 - Sep 2013
    Brussels, Be
    Helping shape the Belgian mobile wallet of the future with:- marketing & communication strategy definition & budget mgmt- development of social media program- application usability design UI/UX- brand & identity design- storybuildingDid:* co-operated on concepts for mobile wallet* developed full marketing approach* ran branding exercise* came up with Sixdots brand name* designed UI/UX mockups for stakeholders and developers* worked with press team on project launch and press follow-up
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  • Proximus
    Marketing & Communication Manager
    Proximus Oct 2010 - Oct 2012
    Brussels, Be
    - marketing & communication strategy and execution- social media marketing/community building- application usability design (UX, HCD, ...)Did:- developed and implemented visual guidelines- designed and ran web portal (dev by external partner)- implemented and ran social media activities (facebook, linkedin, twitter, ...)- provided research and analytics to management for strategic decision-making- developed wide array of visuals, icons for use in B2B apps
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  • Proximus
    Project & Product Manager Mobile-For (4411.Be - Pingping.Be)
    Proximus Sep 2009 - Dec 2010
    Brussels, Be
    - branding, communication & marketing strategy- communication alignment w/ external partners and stakeholdersDid:- developed collateral and visuals for online use- user testing and content management for mobile-for's web sites, including 4411.be
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  • Proximus
    Communication Consultant - Euremis
    Proximus May 2009 - Oct 2010
    Brussels, Be
    - branding, communication & marketing strategy- communication strategy alignment w/ Belgacom partnersDid:* brought Euremis' MarCom operations back up to speed* drafted collateral, materials, visuals for use by Sales and PM* revised content on Euremis website* designed application UI's for various apps and (B2B) customers
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  • 86A Design & Communication
    Independent Business Owner
    86A Design & Communication Oct 2005 - May 2017
    identy - branding - communication - social media - consulting - copywriting - design - brainfood - ...
  • Certipost
    Product Solutions Manager
    Certipost Dec 2008 - Apr 2009
    Certipost is a subsidiary of De Post/Belgian Post Group – specialized in secured, electronic document delivery, PKI infrastructure, digital identity management, ...Accreditation:- ITIL v3 Foundation certifiedDid:* Product Management on PKI solutions (digital certificates)* ran PKI business on company's eShop* account management on several large projects in eID and Health segments
  • Amadeus
    Benelux Account Manager
    Amadeus Apr 2006 - Nov 2008
    Madrid, Es
    Amadeus is a multinational technology company providing applications and software solutions for all segments of the travel industry.Mission:define, manage & implement account development & retention plans - build and maintain strong relationships with key decision makers in an international environment - application of consultative selling skills in complex solution selling processes - ensure achievement of revenue diversification targetsDid: * implemented solution selling practices for Mid Office software for travel businesses * drafted and implemented flows, procedures and collateral for sales/cross-sell/retention* converted customers on outdated systems to newer system versions
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  • American Express Business Travel
    Marketing & Communications
    American Express Business Travel 1997 - 2006
    New York, Ny, Us
    American Express Intl. Inc. is a global provider of credit card and travel related service. I served the Business Travel division of American Express Be(ne)lux in various capacities* Business Development Executive @ American Express Membership Travel Services (Mar. 2005 - Mar. 2006)* Marketing Executive @ American Express Business Travel (Jan. 2003 - Feb. 2005)* Web- & e-Marketing Supervisor @ BBL Travel American Express (Jan. 1999 - Dec. 2002)* Special Project: Asst. Implementation Manager (1999)* Teamleader Travel @ American Express Travel - Alcatel Implant (Oct. 1997 - Dec. 1998)* Special Project: Process Analyst Travel Automation (in Burgess Hill - UK - Oct. 1998 - Dec. 1998)Did:* launched and managed first company Intranet and Internet sites (multiple)* co-operated (in duo) to bring first online travel booking system to Belgium* co-operated in launch of ExpressOne, a travel portal and service solely for PME customers* participated in custom GUI testing for Front/Mid/Back booking tool + drafted and published user manual for pan-EU use* set-up and ran MarCom activities for corporate travel in B2B environment* set-up and ran MarCom activities for leisure travel in B2C environment (high-end customers)
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  • De Kie Communications
    Junior Copy
    De Kie Communications 1996 - 1996

Johan Poelmans Skills

Marketing Strategy Copywriting Social Media Digital Marketing Online Marketing B2b Strategic Communications Business Development Marketing Communications French Product Management Marketing User Experience Online Advertising Digital Strategy Communication Branding And Identity Business To Business Social Media Marketing Creative Writing English Facebook Dutch Teamwork Content Management Solution Selling Event Management Advertising User Interface Design Corporate Communications Web Marketing Corporate Branding Digital Media Strategy Project Management Management Editing Copy Editing Microsoft Office Adobe Creative Suite Video Editing Video Blogging Seo Content Management Systems Content Strategy Content Marketing Creative Strategy Creative Problem Solving Adobe Creative Cloud

Johan Poelmans Education Details

  • Katholieke Hogeschool Mechelen
    Katholieke Hogeschool Mechelen
    Tourism Management

Frequently Asked Questions about Johan Poelmans

What company does Johan Poelmans work for?

Johan Poelmans works for Colour&substance

What is Johan Poelmans's role at the current company?

Johan Poelmans's current role is Founder and Creative Director.

What is Johan Poelmans's email address?

Johan Poelmans's email address is jo****@****mus.com

What is Johan Poelmans's direct phone number?

Johan Poelmans's direct phone number is +32220*****

What schools did Johan Poelmans attend?

Johan Poelmans attended Katholieke Hogeschool Mechelen.

What are some of Johan Poelmans's interests?

Johan Poelmans has interest in Customer Focused Marketing, The Ins And Outs Of Great Design, Art And Music, Inspirational Leadership, Creative And Commercial Writing, Digital Photography.

What skills is Johan Poelmans known for?

Johan Poelmans has skills like Marketing Strategy, Copywriting, Social Media, Digital Marketing, Online Marketing, B2b, Strategic Communications, Business Development, Marketing Communications, French, Product Management, Marketing.

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