Overall strategic and operational management of the wine cellar.Management of production and finance teams. Overall strategy creation and implementation of sales, marketing, forex and brand development aspects .Human Resources and cashflow management and key executive member of the board of directors .Selling of bulk wines and negotiations with local and international wine buyers.

• Marketing strategist for brand Pinotage and an active member of the board of executives• Creating and presenting marketing strategies and reports to the board and key partners• Liaison and negotiations with international wine stakeholders including distributors, agents and Wosa representatives• Presenting marketing reports to Pinotage Association members and media at AGM and other events • Negotiating marketing drives with key industry role players• Relationship and stakeholder management with key wine influencers including international media, National wine buyers, WOSA and local media• PR and Press release creation – liaise with agencies• Ad Management and campaign activations • Media procurement and advertisement management • Managed ATL campaigns TV, Radio, Press, PR

• Conceptualize, create, implement, measure, analyze and report on marketing campaigns for clients• Digital and Social Media Management- Content Plans , Ad Campaigns, Competitions and Data Capture• Campaign Cost and Budget Management• Present reports , pitch services, deal negotiations and maintain key relationships with clients• PR and Press release creation – liaise with other agencies• Implement , analyze, measure and report on Digital Efforts – PPC, SEO, SEM• Digital Ad Management and campaign activations • Media procurement and advertisement management for clients• Content Marketing and brand custodianship • Providing support for the sales team regarding digital driven campaigns and projects• Implement, manage and create CRM campaigns

Bivcon Promotions provides creative digital marketing solutions for brands. The services include- Digital Strategy formation- Social Media Campaign Management.- Campaign and competition conceptualization , design and implementation. - CRM and Data Management. - Online Advertising Campaigns (SEO,PPC,SEM) - Brand custodianship

• Marketing Manager for CTH Group and 5 subsidiary companies• Create Marketing plans, structures, processes, timelines and employee training programs• Liaised with National Marketing /Sales Managers across South Africa• Public relations, press releases and entertaining clients• Prepared presentations, negotiations and “deal making” with corporate clients • Budget setting, management of creative and media agencies, media planning, campaign analysis and creative approval to ensure sustainable markets and continuous customer growth• Compiled monthly marketing reports to be presented at board meetings – including report on sales progress, brand development, budgets and forecasting and business development• Prepared and managed marketing budgets• Website development , CRM programs and digital marketing campaigns

• Marketing budget management• Developed marketing structures and strategies• Brand management• Presenting marketing reports to the board• Co-ordinating various marketing events• CRM• Implementing public relations programmes• Lectured and addressed private investors• Presentation of derivative instruments courses to private investors and prospective clients• Speaker on various radio programmes• Contributed various articles for financial magazines• Media liaison and preparing of press releases