Responsible for Aftonbladets product verticals like Sportbladet, Godare, and Wellness as well as the commercial growth initiatives. Part of the product leadership team at Aftonbladet.Completed projects and results (examples):• Aftonbladets representative for a cross brand/cross company/cross country initiative in four verticals with current revenues of 589msek.• Developed the product strategy for Sportbladet, reaching 3,5 million weekly unique users.• Launched a new vertical video player scaling it to 6 million daily impressions.• Leading the work with personalization for Sportbladet experimenting with targeting algorithms.• Improved the SEO for one of our verticals, improving organic reach and visibility index by 15%+

As the primary Brand Spokesperson for Allakandos SweSAT products I represent the brand, its values, and mission. I leverage my communication and public speaking skills to articulate the product's benefits, features, and differentiators in a compelling, relatable manner that resonates with our target audience.Completed projects and results (examples):• Creation and execution of a diverse range of marketing content, spanning from spontaneous Instagram videos to featuring on scripted promotional materials, amplifying brand visibility and engagement.• Earned significant media exposure through appearances on national TV, radio, and print platforms, including but not limited to SVT Morgonsoffan, ExpressenTV, Expressen, Aftonbladet, and DN.• Authored and published multiple opinion pieces that have been featured in reputable platforms such as SVD. These contributions have facilitated public discourse on the SweSAT topic and have reinforced Allakandos' position as a thought leader in the educational field.

Recruited for the fast-growing ed-tech and nanny firm, I led product development and process optimization, focusing on key metrics like conversion rate, NPS, and retention rate to measure success and drive improvements.Completed projects and results (examples): • Developed the user journey and shared it with stakeholders, leading to company-wide adoption. • Directed a three-month project to enhance the onboarding process for the education product, resulting in an 11% increase in conversion rate.• Optimized user flow for the tutoring product creating a more seamless experience.• Reworked the tutor guide manuals and created new tools to support the teaching process.• Conducted user research for the nanny product, implementing improvements that reduced customer service time per user and boosted customer satisfaction.• Spearheaded the development of multiple courses, raising their NPS scores and retention rates, such as the "Coding in Minecraft" course, which achieved an NPS score of 80.

Founded the self-funded ed-tech startup, expanding it to a 10-member team before selling. While holding various roles, my main focus was product development, ultimately creating a product that disrupted the segment.Completed projects and results (examples): • Assembled and supervised a diverse, cross-functional team of ~10 employees, including developers, content creators, UX designers, and coaches, ensuring seamless collaboration.• Led the agile product development of our web course, ultimately achieving the highest-rated SweSAT course on Google Reviews (4.9/5.0) with a consistently impressive NPS score of 80+.• Developed and executed a comprehensive go-to-market strategy, encompassing SEO, SEM, Facebook ads, print, PR, and events, resulting in a customer acquisition cost significantly below the industry standard.• Initiated various growth hacking strategies, with one particularly successful campaign helping us reach approximately 70% of our total addressable market.• Secured a strong market presence as an industry expert, representing the company in live TV interviews on notable channels such as SVT, Expressen-TV, Dagens Nyheter, and Aftonbladet.

Created the first annual report over the swedish PR industryPR manager for the event "Spinn", Sweden's largest PR competition

Consultant for the startup EyeBook