Johara Sykes-Dale Acim Email & Phone Number

Llandudno, Gb

Cardiff, Wales, United Kingdom

Joining the group of companies when they were attempting to recover from cashflow issues, I took on a broad range of challenges for the Directors. I was then retained by the funding bank’s Administration Team as the sole senior manager to assist in stabilising the businesses ready for sale, trading up and managing change.• Spearheaded and project managed a range of strategic initiatives across the businesses• Managed internal and external communications during challenging times for the businesses• Consolidated and developed digital platforms utilising external agency support• Developed and executed campaigns to bolster cash flow• B2B sales and contracts management for the Harbour Management and Dredging Division• Developed and managed business processes and systems• Collaborated with HR and department managers to improve employee engagement • Developed a customer satisfaction strategy to support customer retention and increase spend per head.

• Informing, managing and implementing a growth-focused marketing plan for a wide range of both B2B and B2C business areas within the group including leisure and commercial marinas, property, harbour management and engineering• Development of an internal communication plan and employee engagement strategy• Development of digital platforms with external agency management• Management of a range of strategic initiatives across the business• Creation and implementation of a tactical communications plan across multiple channels for all business areas• Development and management of customer relations processes• Customer feedback and employee engagement research and analysis• Championing sustainable business practices and CSR initiative development.

A 3 month contract to plan and implement a marketing and communications strategy for the ‘Conwy Employment Hub’ which offer Welsh Government Employability Programmes within Conwy County.• Worked with government bodies, stakeholders and external contractors to develop an overarching brand that met all funding criteria• Advised on and led a digital marketing strategy• Worked with the team to develop an effective communications strategy for both during and after the Covid19 pandemic.

Worked with a range of companies to create business development strategies, improve ROI and develop cohesive brand positions. Projects had various objectives, including; • Developing marketing strategies to support business growth objectives• Re-brands with website and content updates• Reviews of current marketing activity to advise on any areas for improvement• Designing strategic plans to grow brand image• Increasing direct sales through targeted campaigns.

Bethesda, North Wales

A senior position reporting to Directors advising on strategic business decisions and developing integrated marketing campaigns to support the company’s growth objectives with available budgets through a key growth stage of the business. Key achievements;o During a period of massive expansion in the company, I led the marketing team to achieve a reported revenue growth of 56%, from £7.1m in 2016 to £11.1m in 2017.o Increased brand awareness for the company to be listed in the Fasttrack 100 Sunday Times Awards in the company’s fourth year of operation • Managed the quickly expanding marketing department during a period of significant growth• Worked with meticulous attention to detail to develop the internationally recognised brand• Guided the development of the brand culture statements and internal implementation • Managed and nurtured new team members as the marketing department expanded • Developed integrated marketing campaigns to support numerous product launches • Managed all digital developments, launches and marketing campaigns • Developed and launched a corporate offering to increase out of season revenue • Built excellent business relations both locally and within the industry • Promoted the use of sustainable business practices wherever possible • Managed the GDPR compliance of the company’s marketing activity• Worked with partner companies to develop Zip World branded products, including a pop-up zip line in London and the preplanning consultation for a 100-bed hotel• Influenced and managed the design of the £3.3 million Adventure Terminal build (housing a reception area, kit up area, shop, 150 cover restaurant, corporate space and offices).

North Wales

• After retiring from Professional Kitesurfing I wanted to continue using my skills in training and coaching so worked with horses and their owners to achieve their vision▪ My area of expertise included training young and difficult horses

London, United Kingdom

• Managed the interaction between the team riders and the company, ensuring maximum coverage was gained for Flexifoil ¥ Organised events for team building, content creation, brand awareness and PR projects with members attending from all over the world ¥ Coordinated logistics for demonstration events throughout Europe¥ Managed the content updates on Flexifoil's website. This included news items from team riders, distributors and other sources, as well as my photographic, video and written content produced from my coverage of the World Tour and team events.

Competing On Pkra, Kpwt And Snowkite Events

• Competed on the PKRA (Professional Kite Riders Association) World Tour▪ Gained media coverage for sponsors both in the industry and outside. Media coverage was achieved in a wide variety of mediums including magazine, video, newspapers and on TV for the BBC▪ Regular contributors’ articles in both Kiteworld and Kitesurf magazine ▪ Gained a large knowledge of branding within the extreme sports industry▪ Created and developed bespoke girls’ events and holidays abroad aimed at encouraging women to get into the sport as part of a group, the ‘Turbulence Angels’, which I co-founded.

Llandudno, United Kingdom

• Instructing group and private lessons across a variety of ability levels• Manage front of house operations• Responsible for opening and closing the centre including cashing up

Squamish, Bc, Canada

• Managed the effective running of the wind sports site.• Operated the rescue cover for windsurfers and kitesurfers.• Assisted with events on site.

Whistler, Bc, Canada

• Worked in fabulous company environment with unbeatable customer service ethos• Dealt with rentals, bookings and day to day running• In charge of approx five staff• Responsible for opening and closing including cashing up

Abersoch, Llyn Peninsular, Wales

• Chief instructor for the yacht club sailing school.• In charge of one instructor and two assistants.

Southampton, United Kingdom

• Taught dinghy sailing and power boating in a wide variety of courses alongside my university degree.

Education record

Activities and Societies: Young Entrepreneur's Award Operations Manager, sailing, skiing, canoeing, mountaineering, Bronze, Silver.

Ba Maritime Leisure Management

Activities and Societies: Member of Melges 24 International sailing team, RS dinghy sailing events, Southampton Solent University sailing.

Byoma, Branding And Brand Management