Work closely with senior leadership to develop cross-functional global x geography strategic plans for key fields of play aligned with corporate strategy. Identify growth opportunities aligned with company objectives and priorities, leveraging consumer insights and market trends. Partner effectively with the team to drive initiatives, track progress, and report results through critical checkpoints.Develop Comprehensive Strategic Plans: Formulate and implement strategic plans on a rolling three-year cadence, setting a clear operational vision for continual business development.Cross-Functional Collaboration: Coordinate with cross-functional teams—from brand and retail to product, marketplace and finance—to develop and align strategic plans, ensuring cohesive execution across all departments.Performance Metrics and Adjustments: Report on key finance, retail metrics and consumer analytics, analyze outcomes, and develop plans to optimize and adjust strategies based on data-driven insights. Deliver Detailed Reports: Generate comprehensive reports to identify successful strategies and improvement areas.High Standards and Evidence-Driven Approach: Deliver quality work, with clarity and evidence-based decision-making.Recognition for Consistent Success: Recognized for consistent and significant success under the leadership of different managers, often receiving top performance ratings.Effective Mentorship: Act as a mentor to team members, fostering their professional growth and development.Cultivate Team Culture: Develop and enhance team culture and spirit, fostering a collaborative and motivated work environment.

Selected and brought on for specialized knowledge of the skateboarding world to spearhead strategic initiatives for Nike Skateboarding. Closely collaborated with the business unit to translate insights into actionable plans. Served as the "right hand" to the General Manager, developing and executing consumer-focused strategic plans for the brand.Partnered with a Team of Five (5) to Drive Results | Held in High Regard by Direct Supervisor Recruited for Skateboarding Expertise: Identified and recruited for my deep understanding of the skateboarding industry, allowing for quick integration with the Nike Skateboarding business unit.General Management Right-hand: Partnered with the Global and Geography leadership team to actively reshape the market to move $100M in revenue in a successful effort to sharpen brand marketplace positioning.Insights & Metrics Reporting: Leveraged data insights to optimize marketing strategies and maximize campaign performance. Analyzed key metrics, identified trends, and translated findings into actionable recommendations for improving ROI and achieving marketing goals.Recognized for High-Level Achievements: Consistently received praise and recognition from my direct supervisor at Nike Skateboarding for going above and beyond.Partnered with the team to create a consumer-centric strategy for Nike Skateboarding, achieving positive business outcomes.

Spearheaded the exploration and testing of cutting-edge marketing capabilities. Led cross-functional teams in developing and executing pilot projects that pushed the boundaries of Nike's marketing strategies.Elevated Nike’s Digital Marketing Approach by Developing and Leading Exploratory WorkChampioned User-Generated Content (UGC) initiative. Drove the successful integration of UGC, resulting in impactful campaigns for the Nike NBA launch events and the Epic React Innovation Launch. This strategy measurably increased engagement and buzz around these flagship products.

Work closely with functional/cross-functional partners/external agencies to design, develop & deploy campaign content & experiences across all digital consumer touch points.

Pro-skater for the Zero brand of skateboard decks and wheels. Responsibilities: Worked with in-house and freelance photographers and videographers to provide video and print marketing material within deadline. Provided concept edits, worked closely with the graphics department on art for signature boards, assisted coordination of cross-merchandising project, planned and managed international demo/print editorial tour.

Team management, travel planning, marketing copy, supporting content production, social media management.