John A. Email & Phone Number

United States

● Pioneered the development and launch of BorderPal, a disruptive remittance platform empowering entrepreneur to start their own remittance companies, achieving a 60% growth in user base within the first year and penetrating underserved markets.● Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.● Oversaw corrective action plans to remedy structural, organizational and departmental issues.● Leveraged trends in customer industries and marketplaces to shape solutions and approaches.● Executed on-time, under-budget project management to adhere to project road map.● Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.● Exceeded sales goals through upselling and cross-selling within the existing client base as well as strategically attracting new business.● Delegated assignments and responsibilities to department heads and supervisors.● Delivered speeches and attended industry conferences to promote company image and engage with buyers.● Conferred with staff, board members and officials to coordinate activities, resolve problems and discuss issues.● Examined and conducted market analysis to discover target market and demographic audience.● Eliminated company bottlenecks, reduced financial obstacles and addressed work constraints to promote overall growth.● Devised organizational vision, mission and foundational structure to facilitate early growth

Austin, Texas Metropolitan Area

I was brought on board to spearhead the promotion of our business products to aspiring entrepreneurs looking to launch their payment companies swiftly. My mission was to enhance the online visibility of the business, inform and engage customers, and foster unwavering loyalty. Essentially, my role revolved around guiding customers on a journey from initial awareness to steadfast loyalty.Orchestrated and managed a dynamic team of 6, successfully developing highly profitable campaigns for 8 fintech products.Pioneered comprehensive digital marketing strategies, launching 360-degree campaigns that significantly contributed to a remarkable revenue increase, surpassing $10 million.Strategically managed advertising efforts across diverse platforms, including Google, Meta (Facebook and Instagram), Reddit, and Bing, ensuring maximum reach and engagement.Leveraged thought leadership by publishing engaging articles on over 50 prominent news websites and blogs which significantly enhanced the company's online presence and reputation.Delivered exceptional results by generating more than $10 million in revenue through meticulously crafted multi-channel marketing campaigns.Executed precision targeting through data-driven segmentation techniques, consistently driving improved conversion rates and ROI.Executed account-based marketing by going after the executives of top financial institutionsElevated the company's online visibility by targeting niche keywords, achieving first-page rankings onmajor search engines within just 90 days.Continuously optimized advertising performance by running A/B tests, ensuring that campaignswere always at their peak effectiveness.I led the team to craft captivating and persuasive ad copies, consistently engaging the targetaudience and driving click-through rates.Formulated and executed monthly email marketing content, effectively communicating thecompany's goals and keeping clients informed and engaged.

Texas, United States

● Co-led the development of a cutting-edge Application-to-Person (A2P) messaging platform, scaling the user base to over 65,000 across Nigeria and Ghana, and driving innovation tailored to large enterprises and governmental sectors.● Delivered speeches and attended industry conferences to promote company image and engage with buyers.● Revitalized business plans and realigned company objectives to increase overall profits.● Implemented established vision to standardize procedures and keep operation agile for dynamic conditions.● Collaborated with company partners to develop and actualize strategic plans to advance the company's mission and objectives and promote revenue, profitability and growth.● Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.● Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.● Established company to fill market gap, connecting customers directly with products.● Advanced business through multiple transition periods to maximize efficiency, profitability and scalability with future demands.

Diploma, Organizational Leadership

Diploma, Google Digital Marketing And E-Commerce Certificate.

Diploma, Digital Communication And Media/Multimedia

Bachelor Of Science - Bs, City/Urban, Community And Regional Planning, Upper Credit