John A. Dokken, Mba, Uspta P-1

John A. Dokken, Mba, Uspta P-1 Email and Phone Number

Head Tennis Professional @ Chestnut Forks
Winchester, VA, US
John A. Dokken, Mba, Uspta P-1's Location
Winchester, Virginia, United States, United States
About John A. Dokken, Mba, Uspta P-1

I am still discovering and experimenting with the world's greatest game. As a lifelong tennis player and Coach, I am still excited to learn and innovate with anyone who wants to play. Coaching at the Country Club of Detroit gave me the opportunity to blend the highest level of service with the latest teaching techniques. Member satisfaction during our on court time was done by asking questions and always listening. We always believed in giving the member what they wanted!Being the Head Men's Tennis Coach at the University of Virginia required me to refine my communication skills. The verbal power of persuasion with highly competitive athletes was a wonderful gift that I will never forget. Organizing personal training programs for each athlete's unique personality blended the skills of intuition and goal setting with a gifted group of young men. As a Director of Tennis at Stonebrook and Chestnut Forks, I have cultivated a love of the sport in people from all backgrounds. I understand player frustration, reasons for attrition, and the financial obstacles that our commercial tennis clubs face. I have been able to remove those barriers to entry for the fist time "tryers" of our great sport, and turn them into "flyers" (credit Mike Barrell). Besides breaking down those barriers to entry for young players and adults, we have worked on the retention of our established players. By identifying the internal needs of the person in front of us, and telling their best story, we have continued to reignite the passion for the game in our "established" players. My business acumen blended with my coaching skills give me a different skill set. The clubs I have been a Director of Tennis at have grown revenue, achieved financial objectives, established reputations for excellence in instruction.

John A. Dokken, Mba, Uspta P-1's Current Company Details
Chestnut Forks

Chestnut Forks

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Head Tennis Professional
Winchester, VA, US
John A. Dokken, Mba, Uspta P-1 Work Experience Details
  • Chestnut Forks
    Head Tennis Professional
    Chestnut Forks
    Winchester, Va, Us
  • Chestnut Forks Athletic Club
    Director Of Tennis
    Chestnut Forks Athletic Club Jan 2011 - Present
    Warrenton, Va
    Perhaps my biggest achievement with Chestnut Forks is the development and rollout of our Fireball program, designed for adult beginners. Within the first year, we had enrolled more than 150 participants with a 25% membership conversion rate. It is a challenge to engage this demographic, so I established a payment structure that allowed for free lessons, followed by discount tiers, before asking for full membership dues. This allowed players to develop their skills and passion for the sport without feeling obligated to continue, thereby removing a key barrier to retention. As General Manager, I oversee vendor relations, marketing, facility maintenance, and strategic planning. I also lead our tennis programs as the Director of Tennis, generating $700K in annual gross revenue from these programs alone. I am also a coach, teaching 45 hours weekly, and five of my USTA teams made it to national championships in 2014. In 2013, I was named of the top three teaching professionals by Virginia Living Magazine. Other key projects include:- Renovation of first-floor interior- Redesign of website and digital engagement strategies- Transformation of business model - Financial, operational, and strategic analysis for proposed club buyout
  • Chestnut Forks
    Head Tennis Professional
    Chestnut Forks Mar 2019 - Present
    Warrenton, Va
  • Stonebrook Club
    General Manager & Director Of Tennis
    Stonebrook Club Jan 1996 - Jan 2011
    Winchester, Va
    In addition, I coached four players to seven high school State Singles Championships in the Commonwealth of Virginia, as well as coached 3.0 Adult Senior National Championship team in 2010.

John A. Dokken, Mba, Uspta P-1 Education Details

Frequently Asked Questions about John A. Dokken, Mba, Uspta P-1

What company does John A. Dokken, Mba, Uspta P-1 work for?

John A. Dokken, Mba, Uspta P-1 works for Chestnut Forks

What is John A. Dokken, Mba, Uspta P-1's role at the current company?

John A. Dokken, Mba, Uspta P-1's current role is Head Tennis Professional.

What schools did John A. Dokken, Mba, Uspta P-1 attend?

John A. Dokken, Mba, Uspta P-1 attended University Of Virginia, James Madison University.

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