- Manages overall marketing of Kokola brand in the Philippines which involves Pricing, Promotions, Product, Placement (distribution)- Manages Business Development of new principals for distribution and marketing services

- Manages over all brand marketing, trade marketing of the brands Finesse, Aquanet, and The Zone.- Manages each brands A&P budget as well to make sure a profitable P&L- Leads overall marketing and go-to-market strategy- Manages marketing campaigns from ATL to BTL execution- Manages digital marketing efforts- Manages distribution plan- Leads business development for other product innovation and distribution potential for other brands to market in the Philippines- Manages Media Plan in different channels (DVC, OOH, POP Collaterals,)- Manages Media and Activations agency

- Manages Brand Marketing strategies to improve overall brand image and market share of Honda motorcycles- Manages ATL activities for overall product category line of motorcycles (Business, Scooters, Sports, Under bone)- Manages Digital Marketing effort to improve social media consumer engagement- Manages marketing materials, key visuals creation, and modules- Strategize and manages overall Consumer Engagement Activities to lift brand association to customers and riders club- Manages Media Plan in different channels (TVC, OOH, POP Collaterals, Magazine Ads)- Manages Media and Activations agency- Manages brand marketing budget- Manages new product launch, marketing campaign and sellout programs- Manages product and brand activations- Manages International and Local Racing Activities- Manages Brand Ambassador/Product Endorser- Manages and leads concept for new products and consumer engagement activities- Manages in-store merchandising display of products and POP’s

- Manages trade marketing group for two business unit Open Communications Inc. (Distribution) and Techbox International Inc. (Retail) to deliver on time implementation and execution of trade marketing and sales program in the stores. - Demand creation via consumer program for both distribution and retail business. - Creation of other business streams for retail business. - Manages and lead merchandising and promoters agencies to ensure efficient and effective operations in the trade. - Lead and manages sell-out program in the stores particularly for slow moving and high inventory skus. - Manages data information of sell-out and inventory report for distribution and marketing improvements. - Manages trade and brand activations activity. - Manages kiosk and in-line stores from conversion of dealer store and store construction. - Management of distribution universe.

Merchandising Head -Ensures smooth in-store merchandising operations of covered outlets by driving the third-party merchandising agency to perform its function with strict adherence to agreed merchandising standards. -Drives the third-party merchandising to provide Splash, Splash Foods (Barrio Fiesta), Moondish Corporation and other principals with timely reports as defined in the Service Level Agreement. -Ensures an efficient coordinator to merchandiser ratio and merchandiser to outlet ratio. -Conducts regular alignment meetings with plant managers to identify promo requirements as consolidated by Channel Managers.-Updates commercial units on status of promotions. -Manages the Merchandising Budget and ensures that spend is within the Cost to Sales Ratio standard.

Trade Marketing and Brand ManagerBECAUSE Inc.-Manages National Trade Marketing of total product portfolio of the company.-Manages partnered Merchandising Agency.-Manages National sales distribution plan.-Manages partnered National distributor.-Manages Facial Skin Whitening and Women’s Heath & Wellness category.-Manages Sales and Volume forecast for the Facial Skin Whitening and Women’s Health & Wellness category.-Manages A&P budget for Facial Skin Whitening and Women’s Health & Wellness category.

Trade Marketing & Merchandising Supervisor -Manages National Trade Marketing Unit.-Manages Merchandising agency.-Setup and manages Field Sales Assistant covering consumer (Getz Consumer Division) and ethical products (Getz Pharma Division).-Business development for new principals of the merchandising services.-Analyze and monitor off – take reports per brand per SKU.-Manages product visibility thru merchandising display.-Manages in – store trade activities.-Analyze and monitor display rental accruals.-Conducts trade checks to different trade channels.-Execution of computation of merchandising consortium per principal per brand. -Monitors stock level, price surveys, competitor’s activities and price movement in the general trade.

Sales Supervisor -Manages West Manila District.-Handles secondary key accounts and general trade accounts. -Business development of per area of salesman.-Management of sales and returns per salesman/area.-Manages 7 Salesmen.-Manages 3 sub-distributor in West Manila.-Generation of weekly stock forecasting.-Stocks allocation analysis.-Evaluates of Salesman productivity through sales achievement, area development, calls and service level achievement.-Evaluates store performance by sales and returns.-Conducts business reviews.

Sales Support Supervisor -Handles Corporate Clients/Accounts-Supervises Sales Support Group.-Supervises Visual Merchandising Department.-Evaluates product selection.-Generates product calendar/launch date.-Monitoring of product samples.-Supervises generation of sample tags.-Handles sales and project events.-Generates concepts and ideas for POP materials.-Controller of visual merchandise requests.-Handles and conducts product presentation for National Convention/Conferences.-Conducts trainings in product orientation, customer service and suggestive selling.-Generates mark down prices/Product price liquidation.-Generates year - end inventory -Screen monthly store budget.-Screen monthly incentives of store.-Generates losses reports.-Evaluation of store performance.-Monitoring and maintaining sales quota.-Monitoring of stock inventory and pullout of non-moving items.-Generation of product research/story and advertorial write – ups.-Generation of Designs/Concepts of POP Materials

Management Trainee -Supervises staff and promo-merchandiser.-Handles and manages 3 store branches-Conducts meetings for superior customer service and suggestive selling-Generate monthly sales report.-Monitoring and maintaining sales quota.-Creating monthly schedule, attendance of staff and promo-merchandiser.-Monitoring stock inventory and pullout of non-moving items.