Key Responsibilities:Reporting to the Head of Strategic Communications and Content developing and delivering theUKHSA communications objectives; providing strategic communications advice and developing plans and content for a number of directorates.Key Achievements:Implementing the communication plan to support the signing of a memorandum ofunderstanding with the European Centre for Disease Prevention and Control.Developing a communications dashboard to report monthly analytics such as presscoverage, stakeholder activity, social listening, internal comms, campaign work and digitalcontent, incorporating Covid-19 response and reputation building.Developing the UKHSA Technology and Innovation narrative.Developing the communications and implementation plan for the Environmental Monitoringfor Health Protection (wastewater) directorate.Developing and delivering a weekly national information bulletin for regional UKHSAstakeholders, principally local authority Directors of Public Health and local authorities.Developing and delivering a monthly TB Bulletin, first issue delivered on World TB Day.

Key Responsibilities:Reporting to the Deputy Director of Contain and Joint Biosecurity Centre communicationsdeveloping and delivering the NHS T&T Covid-19 operations narrative; including proactive and reactive media lines, announcements, Q&As, core scripts, digital content copy and handling with policy colleagues ministerial submissions, PMQs and PQs.Key Achievements:Managing stakeholder engagement and communication coordination with local and nationalpartners such as LAs, LGA, commercial partners such as Deliveroo and Uber, MHCLG,Cabinet Office and PMs office to support testing operations and programme delivery.Reputation management – identifying, mitigating, and managing reactive issues andincidents within testing operations.Developing measurable communication objectives to support the delivery of Covid-19contain policy in areas of enduring transmission, areas with variants of concern and enhanced response areas.Using segmentation and mapping techniques to identify target audiences and potential partners.Providing support to planning and delivery of exercises attended by ‘gold’ incident management.Managing communications to support updates to the Contain framework – a guide for local decision makers in England to prevent, manage and contain outbreaks of Covid-19.

Key Responsibilities:Reporting to the Deputy Head of Europe & International Comms Unit (PBIS) developed and delivered the communications strategy to support the launch of the tailored Hong Kong British Nationals Overseas (BN(O)) immigration visa in January 2021. This is part of the UK Government delivering on its historic commitments to the people of Hong Kong.Key Achievements:Delivering innovative and creative communications at pace in a complex policy and operational environment. Acted as the key account manager for policy/operational colleagues to develop, plan, coordinate and deliver communication strategies that supported the launch of the Hong Kong BN(O) visa.Worked with multi-discipline teams, press, marketing and social media across the communication directorate to implement communication solutions. Liaising and navigating work across Government departments including Cabinet Office FCDO in UK and Hong Kong, MHCLG and DAs ensuring plans were aligned to wider UK Government objectives and messages and attuned to political nuances around the UK’s China strategy and narrative.Post launch worked closely with the FCDO team in Hong Kong and the National Security comms team to identify a range of potential misinformation and interference scenarios. Monitoring and mechanisms of response were agreed, considering time differences and sharing of information across insecure networks.

Key Responsibilities:Reporting to the Deputy Director of Network and Communities planning a range of regional events for 2020 in order to bring together C1,500 senior public sector leaders to share perspectives and address complex societal issues. Key Achievements:Contributed to and developed the regional event strategic plan focussing on the importance of systems leadership. Produced budget forecasts, researched and negotiated terms with appropriate venues, speakers and potential partners in Manchester, Newcastle, Birmingham, Cambridge, Hastings, Scarborough, Exeter, London and Nottingham.

Key Responsibilities:• Reporting to the Head of Strategic Communications & Campaigns – using a test, measure, learn approach to develop G2C marketing campaign strategies and activity plans for the England and Wales census programme.• Being the census campaigns ‘champion’ working with internal colleagues and external stakeholders to develop and implement campaign activity across all broadcast, direct, PR, social and digital channels.• The day-to-day management of various agency partners, ensuring budget and timing KPI’s are met against implementation and campaign activity. Key Achievements:• Carried out accessibility review, developed brand guidelines and launched the 2021 Census brand internally across three office locations.• Contributed to and developed the campaign strategy plan, using OASIS, and budget requirements for 2019 rehearsal and 2021 census.• Worked with the census digital, PR and social media teams to plan and implement an always –on social and press approach to engage with a variety of audiences and stakeholders.• Worked with colleagues in the insight team to develop a robust audience based communications plan using multi channel messaging.• Responsible for developing the census primary schools programme ‘Let’s Count!’ designed to engage the school ecosystem and gain traction with ‘harder to reach’ audiences.

The Truth Project is an initiative that enables victims and survivors of child sexual abuse to share their experiences in a supportive and confidential setting. Information from the sessions will be used to shape the enquiries recommendations; the inquiry’s final report is due in 2020. Key Responsibilities:• Reporting to the Head of Marketing, facilitated the smooth transition of the Truth Project brand refresh, including production of new multi-language collateral materials and a microsite. • Managed relationships with internal/external stakeholders and creative agencies. • Contributed to the planning and execution of the launch of the Truth Project marketing campaign in January 2018. The campaign roll-out included local radio, national press, OOH, social and PR. Key Achievements:• Liaised with colleagues in Cardiff, Exeter, Liverpool and Newcastle and helped plan and implement local ‘pop-up’ events and marketing activities. • Between 11/17 and 04/18 the campaign website had C70,000 unique visitors resulting in C3,400 expressions of interest to take part in a truth session. • Deputised for the Head of Marketing over a six-week period in January/February - managed media planning and buying agencies and monitored evaluation and response. • Achieved Plain English campaign Crystal Mark for the microsite and collateral materials.

Key Responsibilities:• Reporting to the Head of Strategic Planning - Marketing, provided strategic communications advice to sector teams on how marketing could help them to increase the supply of ready and near ready exporters, developing sector marketing propositions and identifying how marketing communications could support sectors’ business objectives and targets.• Responsible for the Financial & Professional Services, Capital Investment and Oil & Gas sectors as the point-person for their relationship with the marketing communications directorate.• Assisting on creative industries and media sector planning.Key Achievements:• Developed tailored propositions and sector-specific marcomms plans, supporting sector-business planning and connecting with high value campaigns (HVC’s) that are at the core of DIT international trade and investment priorities. Adapting and responding to post Brexit referendum impact on sectors. • Managed and adapted GREAT Britain campaign activity through purdah, during the 2017 general election. • Leading a virtual team across marcomms to agree and deliver the HVC plans – including PR, advertising, digital, video, events and internal comms.

Key Responsibilities:Reporting to the Marketing Director, leading strategic marketing initiatives and acting as point person across a global matrix organisation primarily in the European pension and international insurance segment.Preparing marketing plans and executing campaign development across all marketing media: collateral, events, and digital; to both acquire new clients and inspire customer growth, loyalty, retention and referrals. Key Achievements:- Developed and managed the delivery of a major thought leadership programme – ‘Generation Lost – engaging millennials with retirement saving’ including press and client events, production of white paper, infographics, video, social media and digital assets.- Executed a rolling programme of technical and product specific insurance segment collateral and digital content for both EMEA and global markets, planned and managed attendance at Insurance Risk Europe Conference 2015.- Managed and supported a number of non-insurance client events – Consultants Conference, Tax & Regulatory Forum, three day Sovereign Academy.- Contributed to and managed a range of collateral and digital initiatives for Tax and Regulatory, Markets, Global Custody and Sovereign segments.

Key Responsibilities:Supporting the Marketing Director, developing a range of transformational marketing campaigns, predominately within the UK market, but with a pan-European perspective.Planning and developing an integrated marketing programme targeted towards the UK accountancy profession and the European private equity community.Key Achievements:- Prepared proposition, managed creative development and implemented a campaign in conjunction with ‘Real Deals’ the leading PE media, managed sponsorship and planned attendance at the Real Deals European mid market conference in Amsterdam.- Developed marketing outreach campaigns aimed towards key influencers and business partners in the UK accountancy profession, working closely with professional membership organisations such as ICAEW and ACCA.- Developed and managed the creation of marketing assets and media to support the sales and on-boarding objectives of the business, including case studies, video content and presentation support. Ensured all digital channels fully integrated with campaign activities

Key Responsibilities:Reporting to the CEO developing and implementing marketing & communication initiatives to promote the Microexpert brand and create new business opportunities.Business development - building business cases, preparing proposals and converting leads into sales of both product and consultancy services.Key Achievements:- Carried out extensive research and prepared business and marketing communications plan.- Managed the production and launch of new Microexpert website. - Prepared SEO plan and developed microsites/technical blogging sites to increase web traffic.- Planned and managed attendance at Mobile World Congress Barcelona, Cartes Paris.- Managed partner relationships with security hardware manufacturers in Germany and Taiwan.

Key Responsibilities:Developing the sales and marketing strategy and managing the technical production of a range of fine limited editions of children’s books by renowned authors and illustrators from the 19th and 20th century. Managing partner relationships with printers/binders/fulfilment house. Business development and consumer sales, reported to the CEO & founder.Key Achievements:- Carried out extensive research and prepared strategic marketing/communications plan. - Managed the technical production and fulfilment of an initial print run of illustrated books. - Planned further production run, developed POD (print on demand) strategy.

Key Responsibilities:Delivering the FF brand/product marketing strategy (both B2B and B2C). Managing and developing the brand to ensure it’s integrity and that of the parent RSPCA brand.Producing annual consumer and trade marketing plans, including preparing budgets and monitoring spends. Managing marketing team of four including recruitment, selection and conducting appraisals.Providing advice to the RSPCA campaigns department and negotiating the financial and material commitment of FF to on-going RSPCA farm animal welfare campaigns working in conjunction with the political affairs department.Managing all aspects of the FF communications plan that incorporated digital, social media, print, broadcast, PR and in conjunction with the RSPCA press office worked on all RSPCA related farm animal welfare campaigning and political lobbying. Directed relationships with advertising, design and PR agencies to deliver effective campaigns.Reported to the chief executive and deputised as required at internal meetings and external engagements with trade & consumer audiences. Managed relationships with market research companies including TNS, IGD and KantarWorldpanel.Setting and delivering the annual events and exhibitions plan.Key Achievements:- By second quarter 2010 1,000 + lines carrying the label stocked across all major UK supermarkets.- Instrumental in the build of a CRM system to improve the relationship with the FF membership both at management level and in the field with stockeepers/production staff; this system supported an ongoing digital and direct mail communications programme. - Part of the project team that launched the new web 2.0 RSPCA website with overall responsibility for the FF section of the site. - Managed relationships with celebrity chef supporters such as Anthony Worral Thompson, Nick Nairn and Sophie Wright. - Initiated and launched a student chef competition in conjunction with Westminster & Kingsway College.

Provided multi-discipline strategic and tactical marketing, communications and fundraising services to a diverse range of commercial companies and not-for-profit organisations, B2C, B2B and B2G. Developed long standing relationships with clients and creative associates, formed alliances and partnerships with other agencies and worked across a range of disciplines including digital, video, audio, print, CRM, DM, PR, advertising and experiential.Some examples of commercial projects: - British Gas: Planned and implemented internal communication programme for 90,000 staff.- EY: For over four years worked on the development and implementation of a wide range of marketing communications programmes, internal and external, for the Energy, Chemicals and Utilities UK marketing team.- Pentagon Training: For eleven years provided marketing consultancy services - product development, new business development, planning and implementation of marketing communications programme. - PWC: Development and implementation of a range of marketing communications programmes for the global energy and mining team. - Reuters: Strategic development and implementation of worldwide technical communications programme. - Sony Broadcast & Professional Europe and Sony UK: Developed and implemented an internal communications plan to launch a European project for common supply chain management. Some examples of not-for-profit projects: - Newlife Foundation: Developed and implemented a major educational campaign in partnership with leading fashion retailers.- The Brooke: For over four years developed the annual media strategy and managed the on-going media planning/buying to maximise levels of fundraising and support. - Carers UK: Carried out market research programme and developed strategy to increase new membership levels and rate of renewals. - Refaid - United Nations High Commissioner for Refugees - developed advertising strategy and media planning to maximise fundraising.