I defined, strategized, and developed product initiatives for the Xero Workpapers tool.- Worked with customers, designers, development teams, and other stakeholders to form a deep understanding of customer problems and potential solutions- Prioritized work to make the right call on what needs to be addressed when and how value can be delivered- Utilized Research, analysis, and decision-making skills to capture a wide range of enhancements and bug fixes and convert them into an achievable roadmap- Defined milestones and ensure on-time and in-scope delivery- Ensured development teams are clear about why features are prioritized and that they are motivated to build products for our customers- Championed for the customer by collaborating with the design team to develop user stories, wireframes, and workflows that solve real problems for our customers- Contributed to strategy, hiring, and overall standards for the wider team- Presented short/long term strategy & projects to the wider team

*Gliffy acquired by Perforce Software (perforce.com)*I owned, built, and led Product Management for Gliffy's 8 products across 3 ecosystems, including Atlassian's top-selling app, and its 25M+ users helping grow revenue over 20% YoY. This also included:- Managing the roadmap and entire product line life cycle from strategic planning to tactical activities- Leading the development & implementation of product strategies ensuring that customer needs are met- Managing and enhancing product quality, ensuring ease of use, and continually evaluating product performance to improve functionality and delivery- Specifying market requirements for current and future products by conducting market research- Launched Gliffy Data Center, attributing the growth of over $1.7M ARR due to effective execution of growth loop strategy- Growing innovation by testing 1 or more new tactics each quarter leading to 4 new low CAC channels that drive >15% of Gliffy's quarterly revenueGliffy powers communication and collaboration visually within teams and is the #1 top-selling app in the Atlassian Marketplace.

Was responsible for the vision, direction, and execution of Gliffy's Growth programs and marketing budget. This included:- Managing paid marketing spend across PPC, social, events and sponsorships- Attributing over $2 million annually in Net New Revenue through marketing activities- Creating and managing team KPIs and budget along with reporting to optimize marketing investments

*Mattermark acquired by FullContact (fullcontact.com)*Built, managed, and implemented strategies and campaigns for marketing and sales to improve lead conversion. This entailed:- Building strategy and content for marketing and sales campaigns through A/B testing and SEO optimization to improve lead conversion- Producing the 3 highest converting automated campaign tracks that consistently generated over 55% of all sales opportunity created MoM- Managing and designing Salesforce/Hubspot dashboards and reports used to track team performanceMattermark helps users discover, prospect, and track the world’s fastest-growing companies and investors.

Performed portfolio analysis and financial modeling for 6 key accounts in the Western region. This included:- Managing, growing, and supporting a client book of $5.6 million in Annual Subscription Value- Leading the completion of large-scale projects while upholding client relationships and timelinesFactSet provides integrated software & data solutions for investment professionals.