I led paid media strategy & implementation for B2B for clients like Salesforce, Citrix, SAS, and Pure Storage in the US. I worked across programmatic and social channels like LinkedIn, YouTube, Display, and Facebook. I helped teams implement measurement frameworks for campaigns - using this data to tell stories, build consensus, identify areas of improvement, and effectively manage 6 figure budgets. A notable highlight includes: Helping the Salesforce Partners team exceed sales targets for 6 consecutive quarters and increase brands digital footprint by 17% YoY through our paid marketing strategy.

I provided consultancy around programs focused on acquiring new customers with a focus on small businesses and entrepreneurs. I helped manage and optimize Upwork’s multi-million dollar paid search budget across the US and Europe. Working to tweak bidding, implement A/B testing strategies, updating copy, improving landing pages, and designing user friendly experiences. A notable highlight includes: lowering Upwork’s cost per acquisition by 30% on Google Search and Bing through keyword analysis.

Implemented and optimized social media campaigns for agency clients like Kiehl’s, Elizabeth Arden, Hain Celestial, and Walmart. I worked with Account Management to forecast metrics, optimized campaigns, and visualized performance on marketing initiatives. Administered budgets upwards of 300k USD for retailers and E-commerce companies. A notable highlight includes: Increasing YoY holiday Facebook and Instagram campaign ROI for Kiehl's by 25% by implementing multi touch point digital media strategies.

Worked with an in house creative team that served Viacom’s portfolio of brands. I supported cross disciplinary teams dedicated to executing projects (e.g. strategies, research, videos, creative concepts, industry analysis, presentations, and events). A notable highlight includes: The planning and promotion of The Cadence Installation for Viacom. Helping brainstorm and plan this installations that looked into millennial research conducted by Viacom. We brought this installation to life with an interactive experience. The exhibition explored emerging consumption habits in these audiences.

At Trimstown I worked with buyers to present new materials and garments while manage orders with our production team in Hong Kong. I used my knowledge of front end technology to implement email marketing strategies and scale our outreach programs. A notable highlight includes: Closing new business deals in Australia and the United States.

Designed & developed an interface for a project called mtvU Mascot. This initiative was presented to executives as a way to help Viacom capitalize on growing digital trends. In addition to this work, I produced content for MTVs social media channels.