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International and commercially anchored Marketer with 20+ years of experience. Notably from some of the top consumer industry innovators (Yokohama, LEGO, Coca-Cola, Pirelli & Electrolux). Successful Leadership experience of teams worldwide. Strong balanced approach of operational excellence with strategic intent and visionary thought leadership. Highly valued as a recognized expert and thought leader within strategic marketing and digital capability transformation. Currently leading a transformational marketing and growth journey for The Yokohama Group.In Summary:- 20+ years of Sales and Marketing experience. Locally, Regionally & Globally - Change Agent - Proven connector and spearheading change across all disciplines of a company.- Led Director level marketing teams across different functions and regions and in a very broad marketing context incl. Product Management and Global Pricing responsibility. - Resilient in taking the marketing function to co-drive the business towards ambitious growth targets.- Specialty in Strategic Marketing and Global Brand Development in a highly complex internal and external stakeholder environment. - Global top tier brand experience: Coca-Cola | Pirelli | LEGO | Electrolux | Yokohama- Seasoned external speaker and mentorships on Branding, Innovation and Consumer engagement.(e.g ’Innoday’, Stockholm, Novare mentor program)- A Unique mix of Trade/Customer and Consumer/b2b marketing experience with a particular passion for Brand building.- Thrive on change and challenging the status quo; Driven large change management projects across departments and global regions. Key global participant in partnership evolution, re-positioning of brand and partner promise and corporate cultural evolution.- Level of education: MBA- Strengths Finder Top 5: Strategic - Futuristic - Self-Assurance - Intellection - Activator- Excellent on-the-job references as well as previous experiences - on Character, Leadership and Functional Expertise.
Ruukki
View- Website:
- ruukki.com
- Employees:
- 999
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RuukkiStockholm, Se
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Cmo | Global Vp Marketing, Brand & CommunicationsYokohama Tws Sep 2022 - Dec 2024Villa Adriana (Tivoli) - Rome, Rome, ItShaped and led the efforts to serve and engage our customers with the best specialty tire and wheel systems on the planet. The Mission:Led the global marketing efforts with particular focus on attractive and distinct brand and product propositions with an elevated customer centricity through; digital marketing content and e-commerce acceleration. The scope of the role and consequently the team was to provide and transform the organization with a fully charged and broad marketing definition that stretched from brand & portfolio strategy; product management; global pricing; digital marketing and e-commerce.The company is currently selling at 1,3B Euro and became part of the Japanese Yokohama Group, listed on the Tokyo stock exchange under the new company name of: Yokohama TWS in Q2 2023. Reporting to President & CEO. Part of the Executive Management team. -
Global Head Of Brand | Brand ElectroluxElectrolux Nov 2020 - Aug 2022Stockholm, SeLeading and building the Electrolux brand worldwide together with our 4 Business Areas of Europe, APAC-MEA, NA & Latam.Took on the leadership in mobilizing our Electrolux brand towards a clear, distinct and conviction driven future. Electrolux is the Master Brand of the company and the only brand with a truly global footprint. The Electrolux Group is in transition to position itself as a thought-leader in the scope of 'Better Living' and live up to its purpose of 'Shape Living For The Better'. My mission was to elevate the significance and importance to lead with bold conviction messaging around our reason for being and ultimately building the brand of Electrolux into one of the strongest brands in the world. Electrolux is well positioned to play a part in people lives at scale. Providing home solutions for a better life attributing to sustainability and human centric design at its core. a Pivotal concrete deliverable was the launch of a new approach on how to activate the brand of Electrolux worldwide as of 2022. Delivery and execution centered around a systematic and integrated approach to brand building along with a heightened degree of commitment to delivering a stellar overall brand experience. The result: ”Break the Pattern” was executed in September of 2022 and put Electrolux Group on a new path to brand-led and conviction driven consumer marketing through social media. -
Regional Cmo / Marketing Director Nordics | Digital & Business Transformation Lead D2CElectrolux May 2017 - Nov 2020Stockholm, SeHead of Marketing & Brand in the Nordic Region. Core member of the Nordic Executive leadership team; as well as the EMEA Marketing Leadership Team. Appointed Business and digital transformation Lead including e-commerce & D2C.Led Electrolux Nordic ambition to become BIC in Consumer Experiences in the industry and beyond. Focus on team and capability building, digital transformation and business model transformation to put the consumer first in everything we do. Led a team of 20+ highly experienced consumer and e-commerce marketeers with a focus on marketing efficiency, analytics, social media and building long term brand strength through engaging and personal marketing collateral.The Electrolux Nordic business unit is a 750 Million Euro business where the two focal brands in the region are Electrolux and AEG. I carried the overall marketing responsibility for the full portfolio. I also lead the strategic direction of our franchise run retail chain Electrolux HOME.Key Achievements:- From number 2 to number 1 in Market share across the Nordics on group and branded Electrolux level (Gfk)- Award-winning marketing Activation's - 3 times. (100Wattaren)- Complete transformation of team to become the strongest marketing team in the industry and in the Group.- Set the global standard in Electrolux of digital transformation evolving into data driven and insights driven machine.- From marketing as a supporting stream in the business to a co-driver of the full commercial offering.- Electrolux largest activation in modern era deployed with success; Measured by sell-out, organic search (doubling) and CET(connection effect tracking)- Team satisfaction scores of work and leadership is number 1 in Europe.(Pulse review)- Leap in rankings of purposeful brands (Lynxeye, 2019)- Winner in Tech category of Sustainable Brand Index.(2020)- Led and deployed Electrolux direct-to-consumer launch successfully.(2020)
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Global Marketing Director - Global Marketing Excellence & PartnershipsLego Group Sep 2014 - Oct 2016Billund, DkGlobal Head of Marketing for The LEGO Groups Strategic Partnerships. - The department heads up the Global Partnership between The LEGO Group and Merlin Entertainments Company. Merlin runs on behalf of The LEGO Group all The LEGOLAND Parks, Discovery Centers (smaller indoor attractions), Hotels and shops around the world.Main Objectives and deliverables:Lead and develop joint global marketing campaigns. From ideation to deployment and follow-up. The first ever global marketing campaign was launched in 2016 with the LEGO theme of Nexo Nights. A pivotal movement in the partnership between LEGOLAND and LEGO Group.Other key areas of responsibility: - Co-drive and support LEGOLAND's rapid global market expansion. Examples of new LEGOLAND Parks planned: Japan(2018), Korea(2019), New York(2020)- Support a shared global marketing agenda with an increased focus on alignment with The LEGO Group's commercial agenda ensuring a seamless LEGO consumer journey with LEGOLAND.- Influence and engage The LEGO Group markets around The LEGOLAND opportunity in the regional marketing mix.- Ensure highest level of LEGO Brand compliance together with the partner LEGOLAND. -
Senior Marketing Manager - Nordic & Baltic RegionLego Group Apr 2013 - Aug 2014Billund, DkHead of Marketing across Sweden, Finland and the Baltic region.6 Direct reports of Marketing organizations' in respective regions.Led digital transformation and content initiatives in the region. Chairman of the LEGO Nordic Benelux & Baltic Marketing NetworkMember of the board: Swedish Toy Association.
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Marketing Manager - SwedenLego Group Jan 2011 - Mar 2013Billund, DkStrategic ATL/BTL commercial responsibility, incl. full p&l for the Swedish market. Part of the Nordic & Benelux marketing management team with cross country project accountabilities.Chairman of the Nordic&Benelux Marketing Network.Head of integrating the LEGO Baltic business unit to Nordic-Benelux - supporting and coaching the new LEGO Baltics Marketing Organization.
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Senior Category Development ManagerCoca-Cola European Partners Apr 2010 - Dec 2010Uxbridge, West London, GbFull operational and strategic responsibility (incl. P&L) of The Coca-Cola Companys' core brands portfolio i.e. Coca-Cola regular, Coca-Cola Zero, Coca-Cola Light, Fanta and Sprite. 80% of the total business. -
Category Development ManagerCoca-Cola European Partners Nov 2008 - Mar 2010Uxbridge, West London, GbFull operational and strategic responsibility (incl. P&L) of The Coca-Cola Companys' Sports and Energy Drinks categories - Energy drink: Burn & Sports drink: Powerade.
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Channel Project LeaderCoca-Cola European Partners Oct 2007 - Oct 2008Uxbridge, West London, GbProject lead on Coca-Cola Company's channel marketing projects. Main project developed and deployed: A Brand/Price & Pack strategy and communication tool for the sales force to utilize in order to set the right price in the right channel with the right product. Part of this work was intensive pricing and price elasticity studies to determine the best price-points throughout the portfolio.
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International Sales & Marketing ManagerPharmtech Ab Jul 2005 - Jul 2006Held the overall responsibility of all sales and marketing efforts,nationally and internationally. Pharmtech is a company with a unique and innovative drug-to-drug interaction platform enabling healthcare professionals and consumers to avoid unnecessary and dangerous medicine combinations.Permanent board member and co-owner of Pharmtech AB since February 2013 - Focus on consumer marketing activities along with product development.
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Key Account Manager | Product & Portfolio ManagerPirelli Jan 2003 - Jul 2005Milano, Mi, ItKey account management for the major car manufacturer accounts Volkswagen and Ford. Based at Pirellis' Nordic HQ, Stockholm, Sweden. Previous Nordic Product Manager role incorporated into the key account management role.Brand development and corporate employer branding was also part of this multi faceted role which included marketing of the infamous Pirelli Calendar to activating the brand together with other top marques such as Lamborghini and Bentley; through events and driver experiences.
John Andersson Skills
John Andersson Education Details
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International University Of MonacoInternational Marketing -
Novare LeadershipLeadership
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ImdLeadership & Innovation
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Novare LeadershipDisruption & Innovation
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Dilit RomaItalian
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Pace UniversityMarketing
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NackademinComputer Networks
Frequently Asked Questions about John Andersson
What company does John Andersson work for?
John Andersson works for Ruukki
What is John Andersson's role at the current company?
John Andersson's current role is CMO & Global Vice President Brand, Marketing & Communications | ex-LEGO, Coca-Cola, Electrolux, Yokohama.
What is John Andersson's email address?
John Andersson's email address is ja****@****aco.edu
What is John Andersson's direct phone number?
John Andersson's direct phone number is (800) 835*****
What schools did John Andersson attend?
John Andersson attended International University Of Monaco, Novare Leadership, Imd, Novare Leadership, Dilit Roma, Pace University, Nackademin.
What are some of John Andersson's interests?
John Andersson has interest in Children, Fashion, Travelling, Environment, Education, Global Current Affairs, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Modern Arts.
What skills is John Andersson known for?
John Andersson has skills like Marketing Management, Business Strategy, Product Development, Marketing Strategy, Key Account Management, Experienced Speaker, Brand Management, Brand Development, Cross Functional Team Leadership, Consumer Marketing, Complex Sales, Intercultural Awareness.
Who are John Andersson's colleagues?
John Andersson's colleagues are Karl Gao, Seija Junno, Pekka Röpelinen, Pery Chao, Kseniya Voitova, Nowaczynski Mariusz, Satu-Sisko Korkea-Aho.
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