John Andre Email & Phone Number

Sydney

LEADR & IAMA is the largest not for profit membership organisation in Australia, New Zealand and the Asia Pacific region of Alternative Dispute Resolution practitioners. Key Accountabilities of this role include:- Coordinating, editing and distributing LEADR e-newsletter- Copywriting for the website via CMS- Coordinate and produce (e)DMs for national chapter events, including translating legal jargon - Word-smith and proofread material to be published across all LEADR & IAMA channels - Coordinate events including the 2015 congress road show for over 10,000 members across Australia. Including podcast interviews, and editing audio- Collaborate with the CEO to publish complex information sites on Wordpress- Coordinate, conduct and produce podcast interviews with distinguished barristers Australia wide Achievements- Produced podcast, including writing questions, interviewing talent, editing and publishing content

Sydney

I took a year away from my career to look after my two tiny daughters. In-between feedings and carrying huge bags, I did freelance coffee consulting to Hungry Jack’s to improve coffee quality in their stores and menu planning and recipe testing for Harry’s Bondi. Key Accountabilities- Feed daughters everydayAchievements- Explain what the traffic light colours mean to a two year old- Present a coffee quality plan to owner and CEO of Hungry Jack’s - A full kiosk menu tested and ready to deliver to Harry’s Bondi- Getting a two and three year old to wait 15 minutes for chocolate

Sydney

Hungry Mondays is start-up, fast moving consumer goods company selling ready to eat, and restaurant quality meals. Key Accountabilities of this role included:- Assist with development of social media strategy and implementation- Campaign implementation across mediums including social, digital, direct, collateral, events and publicity- Content creation including copy for Website, Facebook and weekly eDMs - Account management of wholesale customers, ensure they are well serviced and collaborate on marketing and promotional strategies - Work with multiple stakeholders including agencies, wholesale partners and internal clients- Relationship management with wholesalers Achievements- Worked with multiple agencies to launch the company’s new e-commerce website, making it easier for customers to purchase the product- Increased Facebook ‘likes’ by 45% in six months- PR success with half page editorial in SMH general news plus half page in Mx following the partnership with OzHarvest ‘feed 5000’.

Surry Hills

Many apprentice chefs have no outlet to express their creativity, El Capo – a Latin street food restaurant - was established to foster talent. Key AccountabilitiesResponsible for customer growth and retention through non-traditional marketing strategies such as promotions, partnerships and PRResponsible for setting up website and social pages (FB, twitter, Instagram) and maintaining all content accurate and up to date Business development. Create mutually beneficial partnerships with the objective to increase awareness and brand likability Work with creative agency to delivery campaign creative and collateral AchievementsPR. Editorial in Good Food – an article about new talent PR. Runner up in Time Out – Best New Talent Partnership with Sydney Festival to leverage the proximity of Belvoir St TheatreCreative problem solving introducing the prison tray ‘cheap eats’ concept early in the week

Redfern, Sydney

Barista and Sons is a barista recruitment agency. Within 3 minutes cafe owners can access over 1500 baristas.Key Accountabilities- Managed relationships with key accounts (café owners and operators)- Delivered trade events for industry staff to educate them on the Barista & Sons- Delivery of marketing communication plans across a channel mix including digital, radio and print and trade events - Worked with digital agency to develop a sophisticated website with search and database capture functionality- Developed brand and brand guidelines with creative agency - Responsible for development of website, ensuring all content is relevant and up to date - Copywriting and editing for weekly industry eDM Achievements- Development of new website with search functionality - Managed trade event stand including collateral distributed to baristas and cafes- Radio campaign with FBI achieved an additional 300 members in one week

Copywriting, Distinction

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Idea Generation

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Commercial Cookery Certificate Iv, Food Production And Handling, Distinction

A blue ribbon course where students are taught best practices of food handling and production. To complete the four year course is.

Bachelor’S Degree, Communications, Public Relations

Activities and Societies: Sub editor of University newspaper The theory and practice of managing the spread of information. Distinction.