John Armstrong Email & Phone Number

At Catalyst Advisors, we specialize in accelerating venture-backed startups, providing expert coaching and hands-on support to CEOs and their management teams. With a proven track record in scaling businesses, we've helped companies generate over $500 million in revenue, raised more than $100 million in capital, and secured over $300 million in credit lines. Our team brings deep experience to guide startups through the challenges of growth, ensuring they are equipped to scale efficiently and achieve their full potential.We dive in to help develop scalable go-to-market strategies, build and implement best-in-class management operational rigor, and provide personalized one-on-one CEO coaching. Our goal is to empower leadership and management teams with the tools and insights they need to drive sustained growth.Catalyst Advisors also supports companies in building and creating impactful Key Performance Indicators (KPIs) and management reporting structures. These systems are designed to offer clarity into performance, ensuring leadership can make data-driven decisions to enhance efficiency and accountability.Furthermore, we focus on developing culture and behaviors by working closely with founding teams to encapsulate their core values into clear, measurable team behaviors. This process ensures that the company's culture is not only preserved as it scales but also integrated into everyday actions, creating alignment across the organization.Our core team, alongside an expert team of independent advisors, is here to help you maximize the opportunity that you and your founding team have created. Together, we are committed to driving your startup's success and ensuring you achieve your growth ambitions.

As President of Golf for Kids, We are building a business dedicated to inspiring the next generation of golfers by providing high-quality, stylish apparel and accessories designed specifically for juniors. We aim to make golf more accessible for young golfers of all backgrounds by offering products that kids can proudly wear both on and off the course, making golf not just a sport, but a lifestyle. In conjunction with our direct-to-consumer brand we also partner with Schools, Youth Coaches. Junior Golf associations and Golf Clubs. Beyond our products, Golf for Kids is committed to giving back, donating 2.5% of our revenue to foundations and charities that break down barriers in the sport. Our mission is to grow the game by making it more inclusive, while also providing young golfers with resources like practice tips, educational videos, and articles to enhance their skills and development.I’m passionate about helping kids pursue their passion for golf, and I’m always eager to connect with those who want to support this mission.

Sandy Springs, Georgia, Us

Sandy Springs, Georgia, Us

We are an online B2B marketplace for prime and excess materials used in industrial markets. Our online platform allows us to match supply and demand for existing and future demand of materials while achieving greater reach, price performance and efficiency relative to the fragmented network of physical distribution centers, brokers and dealers that have traditionally served this market.

Peachtree Corners, Georgia, Us

Fabral is the industry leading provider of Metal Wall and Roof Solutions for the North American construction market. With 10 manufacturing locations across the United States, Fabral services the light commercial, agricultural, residential, and architectural markets. Fabral shows pride in their ability to serve customers with superior technical support and the most knowledgeable and committed customer care team in the industry.

Peachtree Corners, Georgia, Us

Peachtree Corners, Georgia, Us

Directly manage team of Directors including New Product Development Director, Pricing and Business Analytics Director, Product Management Director, and Marketing Communications Director.Cross functional leader of internal support teams including Sales, Manufacturing, Finance, Demand Planning, and Sales Operations.Euramax is $800m+ a global group of manufacturing companies, delivering industry leading products and services to OEM's, homecentres, and construction markets worldwide. Core competencies include: metal roll-forming and fabrication, coil painting, plastic forming, and distribution. We are focused on customer needs, leveraging our group expertise to deliver supply chain solutions.

Scottsdale, Arizona, Us

Sales & Marketing Leader for Fabral. Fabral is the recognized as the industry leading brand within the agricultural, retail, light commercial, and architectural metal wall and roof systems market.In this assignment I was challenged to develop, create, and deliver implementation strategy and detailed sales plans for Architectural Sales Group. Directly managing strategic accounts and external and internal sales team. Additional responsibility for pricing, promotio,n and product management for related product category.​- Strategy and implementation plan delivered on time- Reviewed and improved internal project bid and management system- Developed and implemented architectural project lead generation program​- Updated and rebranded Fabral Architectural Systems

Barnsley, Gb

Sales & Marketing Director for Ellbee, a subsidiary of Euramax. Ellbee is the leading manufacturing partner to the DIY, holiday home and off-site construction markets for windows, doors, and shower enclosures.Responsibilities included New Product Development, Customer Care, Engineering, Strategic Account Management, Costing, Pricing and New Business Development.

Coventry, West Midlands, Gb

Responsible for a large and diverse sales team with 12 direct reports, which included talented and motivated Area Sales Managers, Inside Sales Managers, and a Regional Marketing Team. Overall responsibility to develop the team, targets, priorities, and procedures to ensure a high level of performance from a total sales team of 108.P&L responsibility for cost centre with accountability for overall sales and margin results.Secured selection to the Saint Gobain Senior Management Development Program. Later became part of the selection and mentor team for this program after successful completion of 6 weeks off-site senior management training.

Coventry, West Midlands, Gb