John Babatsikos

John Babatsikos Email and Phone Number

Digital Marketing & Automation Strategist @ Northwell Health
John Babatsikos's Location
Manhasset, New York, United States, United States
John Babatsikos's Contact Details
About John Babatsikos

Multi-media Digital & Database Marketing Professional with a knack for Automation, Audience Engagement, Lead Generation, Creative Design concepts and Strong Analytic skills. Long term Experience working for major B2B media companies.Specialties: Direct Marketing, Digital Marketing, B2B Campaign Management, Event Marketing, Eloqua, Marketing Automation, Nurturing, Lead Scoring, HTML/Email Design, Audience Acquisition/Retention/Engagement/Analytics, Database Marketing, Audience Development, Lead Generation, Co-Registration, Working with Agencies, Digital & Print Circulation, Media Auditing

John Babatsikos's Current Company Details
Northwell Health

Northwell Health

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Digital Marketing & Automation Strategist
John Babatsikos Work Experience Details
  • Northwell Health
    Martech Advisor
    Northwell Health Jan 2022 - Present
    Lake Success, Ny, Us
  • Bloomberg Lp
    Email Producer
    Bloomberg Lp Sep 2020 - Dec 2021
    New York, Ny, Us
    • Execute digital marketing strategies on various digital platforms in over 12 major markets globally, for the world's leading financial data services company.• Build complex marketing automation campaigns that involve multiple third-party solutions andservices.• Build, update, and maintain web pages including form creation.• Monitor, analyze, and report on email and web campaigns – and provide insights andrecommendations based on results.• Investigate, troubleshoot, and resolve technical issues quickly, or provide alternative solutionswhen necessary.• Work cross-functionally and build relationships within the Studio team, the rest of Marketing, and the greater External Relations team.
  • Ryder System, Inc.
    Digital Marketing & Automation Strategist
    Ryder System, Inc. Jan 2019 - Aug 2020
    Miami, Fl, Us
    • Create marketing campaigns using Eloqua for all Ryder business solutions including: Rental Customer Retainment, Rental New Business, Rental Insurance, Supply Chain, Fleet Management, Dedicated Transportation Systems, Safety and Compliance, Used Vehicle Sales, App Launches, Live Events and Award Shows.• Create custom Eloqua reports and automated reports for marketing and sales team.• Perform Eloqua admin duties, such as user creation and data validation/cleanup.• Create emails, forms, segments, custom objects and integrated forms with landing pages within Eloqua marketing suite.• Synthesize all necessary components for successful campaigns and nurture programs.
  • Informa Engage
    Digital Marketing & Automation Strategist
    Informa Engage Jun 2015 - Dec 2018
    New York, Ny, Us
    • Create marketing automation campaigns using Eloqua to facilitate digital marketing communications for major Penton Media brands.• Manage event marketing email campaigns for Penton Energy and Agribusiness media brands.• Manage 3rd party content marketing email campaigns for Penton Energy and Agribusiness media brands.• Create marketing copy and email design for all aforementioned campaigns above.• Identify key audience segments to facilitate live event and 3rd party content marketing campaigns for Penton clients.• Provide reports to senior directors on marketing campaign performance and suggest plans of further action.
  • Ubm Tech
    Senior Marketing Manager, Customer Insights
    Ubm Tech May 2014 - Feb 2015
    London, England, Gb
    • Managed all UBM Tech Electronics database activities: data segmentation/imports/exports/cleansing/appends.• Identified key audience segments to facilitate all UBM Tech lead generation and nurture campaigns, for major clients in the IT, Development, Gaming & Electronics industries.• Developed audience reports for VP of Product Development and Sales, to assist in marketing materials for business development and acquisition.• Aggregated user behavior and demographics to target best contacts in our database and alleviate database fatigue.• Expert Consultant to Marketing Ops Team (suggest content, email design, organic recruitment channels and deployment strategy for client campaigns).• Chief liaison between Sales and Marketing Ops Team. Ensure end to end execution of campaigns by bridging communication gap between teams and suggested cost-effective methods for struggling campaigns.
  • Ubm Tech
    Marketing Operations Manager
    Ubm Tech Dec 2012 - May 2014
    London, England, Gb
    • Managed multiple audience development and lead generation/lead nurture programs daily, for major B2B tech clients (Notable: IBM, Dell, HP, Oracle, Motorola, Microsoft) • Generated over 1 million dollars in revenue per year for business through facilitation of client webcasts and other lead generation programs.• Collaborated with Project Managers to provide expertise on marketing and database management strategies to ensure all programs met and exceeded goals.• Oversaw third-party relationships including; implementation of list rentals, lead-generation programs and tele-marketing campaigns to drive additional registrants to meet program guarantees. • Utilized Eloqua, Omniture, Litmus and infoUSA to tailor marketing promotions effectively and efficiently, while maintaining integrity of database and customer relationships.• Managed team of 6 and covered full role for Senior Director while out on maternity leave. Also hired and trained two new employees during this time period.
  • Ubm Tech
    Audience Marketing Manager
    Ubm Tech Apr 2007 - Nov 2012
    London, England, Gb
    • Coordinated all aspects of audience & community marketing for UBM Tech brands/products. Primary brands focused on were InformationWeek, InformationWeek Healthcare, InformationWeek Government, InformationWeek SMB, Wall Street & Technology, Insurance & Technology, Bank Systems & Technology, Network Computing and Dr. Dobb’s.• Converted online traffic from UBM Tech websites into registered users and new audience members using floating ads and surveys.• Created re-engagement campaigns to re-activate unengaged members of UBM Tech’s database by using targeted proprietary reports, coupled with video registration pages in which I starred as the talent in.• Created, launched and managed email campaigns for print and digital subscriptions, webcasts, lead gen programs, and other UBM Tech memberships/misc. programs.• Created and managed subscription wraps and subscription fax campaigns for UBM Tech brands.• Created registration and subscription forms for all UBM Tech brands/products. • Utilized multi-relational, customer database to identify customer behavior and tailor promotional efforts accordingly.• Helped with creation and trafficking of misc. direct marketing programs including direct mail, agency and website promotions. • Reported on/analyzed various promotions including creation of excel flash reports which assisted management in setting yearly budgets.• Dealt directly with sales/marketing teams and publishers with counts and demographic information for various sales programs.• Was responsible for creating and submitting the proper reports to BPA Worldwide for the InformationWeek audit.• Handled subscriber/webcast attendee service inquiries on a daily basis.
  • V2/Artemis Records
    Publicity Intern
    V2/Artemis Records 2006 - 2007
    • Compiled press clippings and media kits for V2/Artemis artists.• Used Filemaker Pro Database to record and update media contacts.• Utilized Microsoft Outlook to update and sustain client relations.• Assisted head and tour publicists with all administrative needs.

John Babatsikos Skills

Lead Generation Digital Marketing Email Marketing Demand Generation B2b Online Advertising Marketing Automation Digital Media Database Marketing Integrated Marketing Social Media B2b Marketing Web Analytics Social Media Marketing Digital Strategy Omniture Direct Marketing Sem Seo Segmentation A/b Testing Lead Scoring

John Babatsikos Education Details

  • St. John'S University
    St. John'S University
    Communication And Media Studies

Frequently Asked Questions about John Babatsikos

What company does John Babatsikos work for?

John Babatsikos works for Northwell Health

What is John Babatsikos's role at the current company?

John Babatsikos's current role is Digital Marketing & Automation Strategist.

What is John Babatsikos's email address?

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What is John Babatsikos's direct phone number?

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What schools did John Babatsikos attend?

John Babatsikos attended St. John's University.

What are some of John Babatsikos's interests?

John Babatsikos has interest in Economic Empowerment, Politics, Environment, Education, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture, Health.

What skills is John Babatsikos known for?

John Babatsikos has skills like Lead Generation, Digital Marketing, Email Marketing, Demand Generation, B2b, Online Advertising, Marketing Automation, Digital Media, Database Marketing, Integrated Marketing, Social Media, B2b Marketing.

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