Using my 24 years of experience in Lebanon and the GCC, I bring expertise in strategic creative leadership, aligning creative vision with organizational goals to ODDHEAD Advertising. - Specializing in guiding multi-disciplinary teams, I inspire excellence in execution. - As a pivotal client liaison, I understand objectives and deliver solutions exceeding expectations.- Overseeing diverse creatives, I cultivate a collaborative, innovative environment. - Leveraging regional expertise, I navigate market nuances, ensuring brand consistency in cross-channel campaigns. Advocating innovation, I position the agency as a thought leader. - My skills extend to effective budget management, maximizing creative output within constraints.

As a freelance creative director working with local and regional clients, my job description involves various crucial responsibilities. First and foremost, I engage in creative conceptualization, working closely with clients to fully understand their objectives, target audience, and desired outcomes. This understanding helps me brainstorm innovative ideas and strategies to meet their specific needs and create impactful campaigns. I then take charge of the creative direction, overseeing the development and execution of various creative elements, such as branding, advertising materials, digital content, and more. I collaborate with a team of professionals, including designers, copywriters, and marketers, ensuring that the creative vision is effectively communicated and implemented. Furthermore, I handle client communication and manage client relationships, addressing any concerns, providing updates on project progress, and ensuring client satisfaction. With strong project management skills, I am responsible for adhering to deadlines, managing budgets, and delivering high-quality work that meets or exceeds client expectations. Overall, as a freelance creative director, I am dedicated to delivering outstanding creative solutions that help my clients stand out in their local and regional markets.

Lead the creative process from concept to completion - Translate marketing objectives into clear creative strategies - Work closely with multidisciplinary project teams - Lead and direct the creative team in the production of all marketing collateral - Ensure visual communication and brand stand- ards are met - Oversee client pitches and proposals - Oversee profitability, deliverables, timelines and budgets - Meet with clients or upper management to explain campaign strategies and solutions - Review work, troubleshoot and provide feedback to creative teams - Remain actively involved in hiring and training creative staff - Manage and cultivate the career development of staff members, including designers, art directors, copywriters, photographers and web developers.

KATALIST - Creative Director. Responsible for providing creative insights to the company in designing and developing the projects. Creating unique brand promotion concepts in accordance with the client's promotional scheme, prioritizing the creative work as per client's demands, and translating the client's profile into a creative visual experience. Directing the creative functionalities of concept development, collaborating with team members, creating work environment, meeting work expectations, and discussing team goals and achievements. Managing external agents like photographers, printers, freelancers, web developers, etc., and coordinating them according to the work of art directors, copywriters, and other post production workers.

Creative Director. Responsible for the whole work flow as creative, managing team, arranging timelines, assigning tasks, start the project theme & concept and elaborate with the team. Lead design direction for new brands & products and start-up businesses. Executive design consultant for emerging digital platforms including tablet, mobile, cloud and branded entertainment, presenting the company in various local & regional meetings.

Senior Art Director and team leader. Responsible for the branding section and the production of the digital creation such as websites and interactive jobs/application from concept to submission of the projects. managed a team of developers and multimedia experts along with the creative department responsibility.

Art Director/Creative Designer. Responsibility of conceptualizing designs and implementing the whole campaign with other designers, following g up & watching details of implementation, precise the printing materials & observing details, photography concepts and spots preparations.

Acting Art Director/ Senior designer. Team leader, handling and assigning tasks, conceptualizing and creation, Identities’ specialist, direct interaction with clients, Jobs presentation, website design, display concepts and visual merchandise, events visual concepts, photography art direction.