Executed on multiple, overlapping projects while accountable for every aspect of each one for a fast-growing company. Defined project goals and scope, and planned and executed onsite events. Worked directly with the CEO on property acquisitions, risk management, adding additional structure to and refining day-to-day workflows. Also served as a spokesperson, and the primary collaborator with our public relations firm, public officials and other stakeholders.

Served as a consultant to an innovative start-up working to leverage the power of A.I. to build a more democratized and customizable search engine. Offered detailed strategic advice for a newsroom product rollout. Wrote and edited copy.

An exceptionally hands on role requiring a combination of digital and in-person marketing initiatives and the creation of video, photo and text content. Managed website and worked hand in hand with contracted advertising agency. Managed social media accounts and created compelling content that resulted in a 125% Year Over Year increase in engagement. Served as on-camera spokesperson for local and regional media. Wrote blogs and press releases.

Provided inventive photography, event planning and DJ services for clientele. Built strong website, social media presence, and local community ties.

Managed and grew three teams that provided vital reporting, video and photo content for the NBC Newsgroup. Leveraged social media for investigative reporting, verification and debunking of disinformation. Provided edited video content and live streams for a host of digital platforms under our portfolio. Curated photo assets from contracted agencies, and produced original photography for multiple platforms. Starting initially with three employees, the Digital Newsgathering operation grew to 32 employees, and to occupy a permanent place as a key contributor to the NBC Newsgroup's mission.Collaborated with a wide array of legacy and digital stakeholders across the company to ensure all of their editorial needs were met. Lobbied for and created multiple positions in London, Washington, D.C., and Los Angeles that fostered new dynamic workflows and delivered 24/7/365 service to stakeholders. Directed the creation of new work-from-home systems necessitated by the pandemic.Took on the responsibilities of soliciting and synthesizing stakeholder feedback of an in-house collaborative tool servicing thousands of employees, and worked in tandem with internal developers to introduce new features and improve the user experience and user interface for desktop and mobile.

Planned and executed on all elements of signature events such as U.S. political conventions, Papal visits, Presidential debates, and many more. Allocated internal resources as needed, negotiated vendor contracts and managed budgets. Assumed control room responsibilities for breaking news events, traveled and worked onsite for domestic and international stories under intense deadline pressures.

Conceptualized and led a team to integrate digital properties with the company’s news gathering apparatus. Developed and refined reporting techniques leveraging existing and start up social media platforms. Assisted with the management and content distribution of the news division’s main social media platforms. Helped build, launch, and adopt a new in-house collaborative tool that greatly reduced redundancies in communications, fostered collaboration, and maximized the value of newly created content across multiple digital and legacy platforms. Identified new technology opportunities and helped drive adoption, reshaping the news gathering video transmission workflows and reducing costs by thirty five percent.