John Baisch Email & Phone Number

Newark, Nj, Us

Boise, Idaho, Us

Boise, Idaho, Us

• Proven team lead and promoted to Director of Product management and within first 2 years of employment eventually to Sr. Director within an additional 2 years• Redesigned product management, product owner and team structure to influence problem-based SME structure. Helping the teams focus on the "what", "why" and "when" which is core to product management success. • Significant role in revamping current product lifecycle gates to reduce friction, missteps and increase confidence in idea to market success.• Within 9 months built a great team of 10 product leaders and product owners from a staff of 3.• Worked closely with CTO, VP of Engineering to redesign engineering organization to a stream/squad model from traditional engineering pool-based model resulting in accelerated velocity to get products out to market quickly. • Lead new road mapping initiatives to move from feature-based roadmaps to problem-based roadmaps with different views for internal and external personas increasing transparency, and alignment to company strategy.• Worked closely with CPO to change the culture of organization from a sales-led strategy to a market/product lead strategy.• Shifted organization from cost center to profit centered visibility and working with finance to push toward more granular cost accounting to increase ROI confidence by 50%.• Implemented new processes for value analysis and increased transparency across teams to increase more cross collaboration and alignment for current and future product strategies• Developed new annual health check for individual solutions to continually evaluate product, market health and product lifecycle triggers for continued investment to sunset.• Built a product management team culture that attracts and retains product managers.• Supported existing and expanded Healthwise’s solutions resulting in increased market share and revenue by 3-5%• Increased adoption of AI to help optimize how we build our solutions

Boise, Idaho, Us

• Highly effective product manager and product owner within months of employment.• Received the "Healthwise Way Award" with 15 months of employment. Certificate of excellence • Lead effort to sunset underperforming solutions to address poor ROI and lack of sustainability.• Guided implementation of new innovative enhancements to our content solution packages that resulted in increased value and increased client utilization • Increased visibility of new client experience project, including identifying risks and barriers that helped surface need for new platform strategy.• Served as the product manager for new platform strategy to support Healthwise 4.0.• Lead project team to develop a new innovative Healthwise symptom topic triage service.• Guided work to identify and define market potential for Healthwise consumer health taxonomy.• Worked closely with management of 3rd-party contracts and renegotiating terms of use reducing costs by 75%.• Helped build collaborative relationships across many teams, projects, people, and functional areas with innovative product management models and frameworks (SVPG, Pragmatic).

Boise, Idaho, Us

Direct report to CEO. Post-merger between MobileDataForce, FieldSync and now Kordata, LLC. Responsible for managing sales channels, marketing, and SaaS product management team, including significant role as a stakeholder on product management steering committee. Key sales and marketing management responsibilities include managing product go-to-market strategy, sales channel, core product messaging, market research, buyer persona research, strategic marketing partners (AD Agency, SEO, etc.), lead generation programs and events. Key sales management responsibilities include development and management of sales strategy, sales channel and team management/oversight, development of sales processes and messaging, relationship programs, forecasts, and sales team execution. Personally involved in one-to-one account management with key clients in highly technical engagements. 1 of only 3 members on the product steering committee that encompasses both technical and strategic product management. Demonstrated experience across many industries and regulatory agencies including: Healthcare, Transportation, Heavy Construction, Utilities, Agriculture, Oil & Gas, Mining, Financial, Legal, etc. Increased 2nd year and 3rd sales by over 400% for start-up technology firm addressing investor due diligence while resolving long-standing issues. Within first 12 months, increased YTD sales by over 400% for key mobile SaaS could-based platform. Identified gaps with current sales process and implemented new channel strategy to increase sales momentum across new markets.

Meridan, Id, Us

Before and after the MobileDataForce merger, managed sales, marketing, solutions and product management team. Increase 2nd years sales by over 400% in first 12 months. Overcame challenges with solution limitations by identifying new implementation strategies to address customer needs without increasing development overhead. Played key role with product and marketing team to identify and communicate value of solutions to key market personas while increasing lead to close ratios by 20%. Developed internal processes to reduce sales cycle and quickly qualify/disqualify opportunities resulting in lowered cost of sales. Expanding role to manage marketing of new technology introduction into 2016.

Meridian, Id, Us

Before and after the MobileDataForce merger, managed sales, marketing, solutions and product management team. Highly technical sales and marketing management role for customized high-end mobile applications leveraging the PointSync mobile application enterprise platform (MEAP), and Mobile application deployment platform (MADP). Overcame challenges with solution limitations by identifying new implementation strategies to address customer needs without increasing development overhead. Developed internal processes to reduce sales cycle and quickly qualify/disqualify opportunities resulting in high value opportunities. Expanding role to manage marketing of new technology introduction and retirement of the PointSync solution into 2017.

Boise, Idaho, Us

Developed and implemented new product introduction process. Responsible for the development of go to market product processes and plans for new products and solutions for cross industry markets. Lead new product research initiatives for identifying new revenue generating opportunities. Identified and analyzed new strategies and channels for increasing sales. Defined product strategy, requirements, functional specifications, launch/promotional plans, and go to market plans. Worked closely with consumers and both internal/external research and development teams to capture requirements, definition of product concepts, and life cycle planning. Accomplished in identifying and building strategic partnerships with industry leaders to best leverage core technologies and gain market share. Developed customer relationship management program focused on understanding customer needs for building long-term relationships. Responsible for ensuring a consistent point of contact for customer feedback throughout the entire sales life-cycle and ultimately responsible for fostering satisfaction and reference-ability of all customers. Developed go-to-market plans and sales training for all channels. Identified multiple products focusing on modernization of enterprise solutions and optimization of enterprise applications spanning across disparate platforms. Reduced attrition rate from 30 to 15%.

Senior product manager - First to develop and implement product management processes that became standard practices for current and new product identification. Solely responsible for new product launch, technology training, distribution, and forecasting. Responsible for the development of product plans related to the high-speed network printer market. Responsible for research initiatives including customer requirements, competitive analysis, and product risks. Responsible for the marketing and sales support for a high-speed network printer server developed for Xerox, IBM, and Siemens. Worked directly with consumers and internal development teams to define product concepts based on customer requirements, technical innovation and industry market data. Helped design and develop products that were acquired by Océ. Developed user interface and process for Unix, VMS and Novell to improve the products’ market receptivity. Identified new revenue opportunities that were incorporated in NRE (non-reoccurring engineering) and self-sustaining Spur products. Responsible for 500% increase in revenues generated by both direct and partner/channel sales from new product revenue year over year.

Managed installation and service of Insystems Holographic semiconductor wafer inspection systems worldwide. Direct interface to customer and maintained expectations/relations. Direct responsibility for several International installations in the US, Asia and Europe. Instrumental in providing design enhancements for future product development.

Technical advisor for published articles for both Satellite Orbit and Satellite Dealer Magazines. Systems manager and DevOPs manager for hardware/software and enterprise publishing systems (DEC VAX) . Technical for support of all publishing systems equipment including VAX systems, PDP, systems, CCI Typesetting Subsystem(s), CompuGraphic 8600s, IMS microcomputers. Mitel Communications systems, and desktops. Directly responsible for installation and support of all data telecommunications and peripheral equipment. Manager of department operations.

Business Excellence For Health Professionals Certificate, Healthcare Management

Bachelors In Marketing, Marketing

Pmi Certification, Product Management - Requirements To Launch

Customer Value Management, Managing Customer Value

Programming, Chemistry, Marketing

Associate In Electronics Engineering, Electronic Engineering