Southeast Region (FL, GA, AL)– Responsible for $ 26 MM Business.  Highly effective in building the Mikes Hard Lemonade Co. business that was declining 13 % @ 489,000 cases to 1,410,000 cases growing + 43 % as of 1/1/12 in the Southeast, via hiring & leading an extremely talented team of associates that have motivated & engaged our wholesalers & retailers to deliver well above plan performance. Significantly improved profit contribution from $ 1.8 MM to $ 6.7 MM in 3 yrs. Effectively growing brand market share of PAB’s from 18 % to 49 % across the Southeast...taking over as the # 1 PAB company in IRI supermarkets & 25 % market share in c-stores, from 8 %. Awarded / Recognized...1st National Award for Entrepreneurialism from Anthony von Mandl, Owner & Founder & Phil O’Neil,President in 2011.

Total P&L responsible for $ 133 MM Business.  Highly effective in building, developing, coaching & leading a cross functional / diverse team of sales, marketing, finance & key account associates that successfully grew a 8 MM case business to 13 MM cases, while improving profit contribution from $ 28 MM to $ 52 MM in 4 years...2004 to 2008. Scored “Highly Effective” with Coors Brewing Company Executive Management Survey (Leading Teams) from 05’, 06’ & 07'. Rated # 1 “Top Supplier”... Tamarron Consulting Survey, specializing in the alcohol beverage industry, in Florida district in 05’, 06’ & 07'. Led the country with National Sales incentive, delivering 21,585 new points of distribution on Coors Light and Keystone Light in 07’. Successfully grew market share from 4.3 to 8.1 & AC Nielsen feature / display support from 38 to 74 over a 4 year period.  Awarded National General Manager of Year in 06’ & 07’ & Southern Region General Manager of Year in 04' & 05'.

 Created / Launched “Game Changer Brand / Package Strategy” for Coors / Coors Light 18 & 24 pk packages vs. 20 packs that all major brewers followed resulting in incremental + 4 MM cases. Designed the “Florida Pricing Model” resulting in Coors Brewing Company improved net revenue of + 7.2 %.  Launched Blue Moon brand in Florida district in 03’...as of 08’ it became a million case brand, trending + 55 %.