John Barrett Email and Phone Number

-Led measurement partnership for two of Pinterest's top 10 advertisers, as well as a diverse mix of other Retail clients-Consulted clients about their measurement system of truth, Pinterest specific solutions, and necessary testing to calibrate their data driven insights-Owned implementation of Pinterest's inaugural clean room conversion lift testing

-Led Central Region Agency media effectiveness team -Expertise in Measurement and Data/Analytics metrics and methodology, including Brand Lift Insights (analyzing impact of digital exposure), Cross-Media [Digital, Mobile, Social, TV (Linear, CTV and Addressable), Radio, Print, Podcast, OOH], Multi-Touch Attribution and customized surveys-Diversified clientele experience across media agencies and verticals (Auto, CPG, Tech, Retail, Healthcare, QSR)-Oversaw execution of campaign measurement with focus on real-time optimizations, maximizing share of media investment across most effective publishers, media channels and channel combinations, creatives, audiences and targeting tactics

-Manager of custom and syndicated quantitative survey research projects including feasibility, pricing, survey design, sample collection, data analysis and final report presentations-Manager of “Brand Effect Expanded View” projects, utilizing site and ad tagging to conduct studies examining key brand metrics among panelists exposed to ads vs. not exposed -Create and lead analysis of end-to-end custom research projects for significant tech clientele such as Twitter, Snapchat, Apple, Microsoft, Amazon, and Yelp-Project lead for annual syndicated “Subscription Video On Demand” report, which is sold to and relied upon by many leading broadcast and online content providers

-Controlled content and strategy for Midwest’s premier resource for burger enthusiasts-Co-Developed and launched app-Consistently published in The Huffington Post (http://www.huffingtonpost.com/john-barrett/) and consulted by the Food Network, ABC7 Chicago, and numerous “foodie” and lifestyle blogs

-Created custom surveys targeted to consumer and non-consumer audience pools-Analyzed dense consumer market data to identify marketing opportunities for brand products-Deployed as on-site instructor to group leaders of nationwide focus groups