John Basco Email & Phone Number

Westmont, Il, Us

Oak Brook, Illinois, Us

Marketing strategy:Planned and delivered marketing messaging and content across all digital platforms of the organization.• Collaborated with marketing strategy to develop all marketing plans.• Implemented the organizations first social media and email marketing strategies.• Coordinated promotional efforts between print and web.• Tracked marketing tactic success through analytics.• Assisted in the creation of a web editorial calendar.Product development lifecycle: Oversaw the research, strategic planning, and project implementation of digital applications and online platforms including:• Organization websites• Meeting applications• Game-based learningInnovation:Helped guide the organization to become a leader in online healthcare applications by increasing user engagement and organizational buy-in.• Created advocacy for digital initiatives through rollout plans, organizational communication, and live courses.• Brought teams from across the organization together to define holistic goals and strategy.• Led the project team that saved the organization over 200 thousand dollars annually by optimizing the online meeting program and producing a meeting app.• Pioneered a digital support booth that is now a standard for professional organization meetings.Interdepartmental leadership. Collaborated with IT, Project Management, and stakeholders to reduce the turnaround time of digital project requests from weeks to days.• Bridged the gap between technical and non-technical staff.• Standardized communication between departments.• Created cross-organizational workflows.• Led cross-departmental teams to support online user needs.Management:Consistently highly rated as a manager and mentor throughout my tenure.• Built a team of diverse individuals that support each other, deliver projects on time, work independently, and take pride in their roles.• One of the highest staff retention rates in the organization.

Colorado Springs, Co, Us

Award winning instructor, teaching Bachelor and Master level courses on• Digital marketing• User research• Management• Web design• User experience design• Digital intellectual property

Developed and taught a multimedia degree curriculum based on industryinsight, adopted by the entire Chicago region of schools.

Itu, Sp, Br

I created an online reporting tools for 500+ employees to track available capacity on the network. I reduced operating costs by developing automated reports to optimize efficiency (locating the shortest route between buildings) and identifying redundancies in the network. I also developed, tested, and maintained internal department websites.

Doctor Of Philosophy (Ph.D.), Business Administration And Management, General

Ms, Computer Information Systems; Web Application Programming

Bachelors Degree, Liberal Arts