John Basso Email & Phone Number

Auburn, Al, Us

As the Marketing Director I lead, plan and direct all aspects of the company’s marketing efforts, objectives and marketing initiatives. Developing marketing strategies for the growth and success of the company, increasing current marketing outlets, identifying new outlets that will enable the achievement of maximum success. I chart the course that ensures maximum visibility and market penetration. Together, we forge ahead, delivering excellence and setting new standards in the tool industry.SONIC Tools builds the highest quality quality professional tools geared for automotive techs, aircraft techs and manufacturing facilities. SONIC products are found in the world’s most progressive automotive service bays, aviation service centers, race teams, aftermarket shops and personal garages. Learn more at: www.sonictoolsusa.com

Orlando, Fl, Us

Led a team of 6 marketing professionals in the creation and execution of integrated marketing campaigns that increased brand awareness and business growth. Client industries: QSR, quick casual, energy and utilities. Developed and implemented a multi-channel digital marketing strategy, resulting in a increase in website traffic and a boost in conversion rates. Managed marketing budgets of $6 million, optimizing spend across various channels to maximize ROI. Conducted in-depth market research and data analysis to inform strategic decisions and identify new market opportunities. Collaborated with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives.► Developed and managed content for email campaigns & digital programs.► Created full funnel, 360 marketing campaigns.► Developed successful B2B and B2C campaigns► Collaborative leader and team mentor

Portland, Or, Us

Orchestrated a rebranding initiative that resulted in an increase in brand recognition and double digit growth in DTC sales.Launched innovative Go-to-Market plan for cutting-edge product that revolutionized the industry and increased existing branding awareness and site traffic. Analyzed campaign performance metrics and generated detailed reports to guide future marketing strategies.Trained and mentored junior marketing team members, fostering a collaborative and innovative work environment. Doubled revenue within 18 months through business dev efforts.► Developed and managed content for email campaigns, SEO, SEM & eCom programs.► Created full funnel, 360 degree marketing campaigns.► Developed successful DTC, B2B and B2C campaigns► Collaborative leader and team mentor► Conducted qualitative and quantitative research► Managed and produced video and photo shoots (OTT, Social, Digital)

Portland, Or, Us

Returned to the organization to a senior leadership role to guide client relationships and grow stagnant group of accounts, adding $2M in new business revenue in 6 months. Client Highlights: FLIR, Wilson Sporting Goods, DeMarini, Eidos, Konami, Roundtable Pizza. Managed end-to-end marketing campaigns, including strategic planning, execution, and performance tracking. Developed content marketing strategies that enhanced social growth and SEO rankings and increasing organic search traffic. Conducted analysis to identify market trends and adjust marketing strategies accordingly.► Successful with new business development, developing long-term account partnerships to more than one-third of the business’s client portfolio. ► Managed the P+L for over a $12M annual marketing budget for various brands.► Developed large scale strategic marketing programs and digital advertising campaigns, including Go-to-Market plans for multiple high tech products, omni-channel tactical execution, and deep brand storytelling.► Trained and mentored junior team members and marketing professionals, optimizing performance through facilitating ongoing coaching and evaluation.

Onboarded to spearhead large-scale rebrand including advertising and marketing initiatives for a large 10-dealer retail automotive group. Launched the innovative promotion that led to the largest sales volume and gross in the company’s 50 year history. Led a team of 12 marketing professionals in the creation and execution of integrated marketing campaigns that increased brand awareness and business growth.Led all marketing efforts encompassing strategy, digital marketing, media planning/buying, creative direction, social media management, and brand storytelling. Drove more than 17% revenue growth through pioneering lead generation strategies and accelerating conversion.► Developed highly successful sales promotions, leading to the largest sales volume weekend in the company’s 50+ year history.►Utilized analytics to make positive results through data-driven decisions.► Handled all marketing efforts encompassing marketing strategy, concept development, media planning/buying, social media (organic and paid), digital strategies and reporting.► Led cross functional team of 15 employees across omni channel campaigns.► Drove more than a 17% growth in revenue through innovative lead generation strategies and accelerating brand awareness for dealership.

Stepped into the role and transformed a robust agency from the ground up, accelerating organizational growth from 13 people to 90. Client Highlights: Flir, Tonkin Automotive Group, Wilson Sporting Goods, BridgePort Brewing, Taco Del Mar, Taco Time, Roundtable Pizza. Secured millions of dollars in new business through pioneering positive, long-term relationships, resulting in acquiring a 22-point automotive dealership, the company’s largest client for a long period. Trained and coached junior staff members in both account management and creative teams to enhance processes and optimize efficiency across every stage of production, from campaign inception to completion and analysis.► Business development led to the agency to obtain targeted companies, winning ~75%+ of the time and instituting substantial business growth tenfold.► Created full funnel, 360 degree marketing campaigns in various industries for multiple brands.► Led technology company who developed a new technology program and within 1 year, driving conversion rates tenfold for every manufacturer in the targeted industry. ► Developed and execution of Tacos on Tax Day promotion for Taco Del Mar, which became the highest revenue-generating business day for the entire organization, transforming into a staple LTO.► Secured millions of dollars in new business through pioneering positive, relationship building, resulting in dozens of new clients in industries such as, QSR, healthcare, tech, retail, DTC and CPG.

Washington, Dc, Us

MCRD San Diego, 29 Palms, Glenview NAS.