John Batten Email & Phone Number

Columbus, Oh, Us

Manlius, Us

With more than 120 years as a leading manufacturer and retailer of luxury hardwood furniture and fine upholstery, L. & J.G. Stickley is the original source for Mission furniture (American Arts and Crafts) and for popular, award-winning modern collections. We operate three manufacturing facilities, a number of corporate-owned Stickley Furniture | Mattress retail showrooms, and an e-commerce platform, as well as servicing the independent dealer, trade, contract, OEM, and private label sectors. The Stickley corporate philosophy goes beyond making America's finest furniture. It is the story of attracting, developing and nurturing people— more than 1200 talented individuals who contribute excitement, experience, creativity and new ideas every day.Responsibilities include:* Dealers* Ecommerce* Marketing* Trade* Contract* OEM* Customer Journey

Rochester, New York, Us

NYSYS provides fast, reliable and affordable high-speed Internet access for companies ranging in size from small and medium businesses to Fortune 1000 companies. We believe in offering a superior product at an affordable price. NYSYS delivers scalable and reliable broadband services to businesses through our Point-to-Multipoint fixed wireless network. By taking advantage of our network, customers will enjoy "always on" Internet access at speeds from fractional T1 to 100Mbps. Our teams of engineers, account executives, customer service representatives and managers have the experience and professionalism necessary to provide the best products and services that today's business customer demands.

Worthington, Oh, Us

Marketing Works brings together business-to-business marketing strategists and execution specialists to deliver results for companies and organizations.

Delaware, Oh, Us

Omni-channel retailer selling furniture, mattresses, and appliances via 370+ retail stores and website. Selected as Chief Marketing Officer for new organization combining American Freight Furniture Mattress with Sears Outlet and FFO Home. o Stores increased from 330 to 372. o Revised marketing strategy, reducing traditional media spend from 60% to 25% of budget, shifting dollars into digital. o Added streaming/OTT using targeting based on store level customer demographics with capability of measuring ROI using household sales attribution. o Oversight of customer contact strategy, segmentation, and customer acquisition. o Direct all digital activities including PLA/LIA, search, social, influencers, email, and text.o Behavioral customer acquisition using market signal combined with 3rd party data.o Support franchise sales process. o Rebranded Sears Outlet and FFO Home as American Freight Furniture Mattress Appliance. May 2017 – February 2020: American Freight Furniture Mattress. Due to slowing sales & profitability, recruited to re-build the marketing organization into an analytical, data driven culture focused on profitable revenue growth. o Member of executive team that sold company to Franchise Group (NASDAQ: FRG) for $450 Million.o 15% comp increase in 2018 and 5% in 2019 while reducing ad cost as percentage of sales o Oversight of marketing strategy, customer contact strategy, segmentation, and customer acquisition. o Traditional media including radio, TV, out of home, and print. o Digital marketing including search, social, local, email, text, and online listings. o Store signage, collateral, and promotional messaging. o Creative planning and design, marketing calendar, company voice, and style guide. o Directed redesign of website to add ecommerce capability. o Oversight of new store marketing and grand opening events. o Developed campaigns for financing options that increased financing to over 30% of payment tender.

Projects focused on launching new companies or helping existing companies with growth.Interim CEO for startup building veterinary clinics near or in pet supply stores. Established relationship with national pet supply retailer, secured commitment for funding, developed branding and launch timeline.Advisor to principals of mobile application which allows timeshare owners to pay maintenance fees, make reservations and carry out transactions with their resort.Developed marketing plan for regional home improvement retailer to test increased measurable promotional activity to drive increased sales.Developed marketing plan for national furniture retailer to expand into new markets and shorten the time period for new stores to become profitable.Developed two product concepts related to game improvement and training for the golf industry. Secured funding, produced prototypes, conducted testing and filed a provisional patent application on one of the concepts.

Calabasas, Ca, Us

Omni-channel discount tool retailer selling discount private label tools via retail stores, website and call center.Recruited to re-build the marketing organization into an analytical, data driven culture focused on revenue and profitability growth.Developed and executed marketing plans that increased sales and profitability.o Largest same store increase in company history.o Growth from 330 to over 650 stores.o New stores consistently exceeding projected revenue ramp-up.Directed planning, buying and execution of customer and prospect marketing.o Oversight of media buying – consistently maximized advertising spend.o Customer mailing strategy, segmentation, printing and mailing.o Developed system and processes to measure return on investment for advertising campaigns. Managed and developed added value programs including loyalty program, gift cards, and extended service plans, consistently exceeding revenue and profitability targets.Directed digital marketing including email, text, social, search, and online listings.Oversight of in-bound telephone sales and customer service.Creative oversight for all marketing campaigns including ad layout, messaging, photography and color template.Recruit and develop marketing staff to take over day-to-day marketing management and operations.Optimized marketing spend in partnership with corporate procurement.

Incubate, develop and launch ventures focused on local search and digital media.Developed and launched application for local businesses to post their business location and information once and have it posted on all major search engines, directories and specialized search sites.Developed and launched subscription service for search engines and mobile applications to enhance unstructured business data by adding additional information such as brands, operating hours, products/services and locations using targeted web crawling and data filtering.Developed and launched application that allowed businesses to monitor and react to ratings and reviews.Developed go-to-market plan for online publisher using web crawling content gathering to convert business and consumer print publications to branded online sites that included ecommerce, blogs, ratings & reviews and paid content subscriptions.Interim North American senior vice president of sales for Business Process Outsourcing organization focused on inbound/outbound sales, lead generation, creative development and research services using locations based in India, United States and Canada.

New York, Ny, Us

Patriarch Partners Management Group: Executive in Residence program associated with Patriarch Partners, a private equity and investment firm that provides innovative financial solutions, strategic direction and operational expertise to companies undergoing periods of pervasive change. During this period, funds affiliated with Patriarch exceeded $6 billion and included majority and minority ownership positions in more than 67 companies.Provide marketing, strategic and operational expertise to portfolio companies:Intera Group, Inc. - Telephony, wireless, location based and network management services.Arc One, LLC. - Distributor of commercial doors, hardware and security solutions.MD Helicopters, Inc. - Manufacturer of commercial and military helicopters.Hartwell Apparel - Design and sales of decorated and blank garments to the promotional products industry in a broad category of products including outerwear, wovens, dress shirts, polos, work wear, moisture management items, hats, bags and accessories.

SaaS private label local search and ecommerce platform for local media brands to quickly enable online properties to connect buyers and sellers.Directed sales and product marketing.Secured agreements with leading local search providers including: Sensis, Telecom Directories, Fonecta, Thomson, British Telecom, World Directories, YellowPages.com and LookSmart.Member of founding senior leadership team.

Provider of cable television, on-demand entertainment, data services and in-room advertising services for the hospitality industry.Directed sales, product development, and marketing.Joint venture between Hilton Hotels and LodgeNet.Member of founding senior leadership team.InnMedia acquired by LodgeNet.

SaaS tools for the creation and management of local search platforms and ecommerce websites to connect buyers and sellers.Successfully developed and launched website building tools and add-on applications including permission based email, calendar and request for proposal functionality.

Business-to-business ecommerce exchange for the health care industry.Development and implementation of business unit strategy for online/offline auction of used capital equipment and surplus supplies.Member of management team that successfully took Neoforma public. Initial market cap exceeded $3 billion.Neoforma acquired by Global Healthcare Exchange.

Online provider of services related to buying, selling and financing a home.Secured distribution agreements with twelve companies including Boeing, Costco, Microsoft, UPS and United Air Lines.HomeSpace acquired by LendingTree.

Us

Digital media distribution services using satellite and terrestrial networks.Secured multi-year deals with NBC News Channel and Charter Communications.Pathfire acquired by DG FastChannel.

Dallas, Tx, Us

Director - BellSouth Entertainment 1994 - 1998Development and implementation of advertising services for an interactive television platform resulting in four patents. Development, implementation and operations of local ad sales organization to sell cable advertising in Atlanta, New Orleans and Orlando.BellSouth Advertising & Publishing Corporation 1989 - 1994Business Development Manager: Developed and negotiated the sales plan for an operator assisted Yellow Pages and electronic classifieds business that combined the efforts of BellSouth and Cox Enterprises.Sales Manager: Responsible for $10 million in Yellow Pages advertising revenues. Exceeded sales objectives, recognized top Sales Manager.Project Manager: Successfully launched direct mail offering that used targeting models and customized consumer information.Account Representative: Leading Yellow Pages Account Representative in sales district, achieving a 42% increase on base account revenues.

Mba, Strategic Planning

Bachelor Of Science, Corporate Finance And Investment Management

Education record