John Beasley is the Director of Strategic Accounts at Purple Wave, Inc., one of the largest no-reserve online auction companies in North America. He has more than 25 years of sales and operations management experience in the asset conversion industry, specializing in cranes, construction, aggregate, agriculture, and trucking sectors. He is also certified by the American Association of Recovery Agents (AARA), which attests to his expertise in asset valuation, liquidation, and recovery.In his current role, he develops and manages key accounts, advising customers at multiple levels on how to achieve the best market value for their equipment. He delivers a positive customer experience and exceeds expectations, creating a fair and transparent marketplace for asset conversion. He also leads and trains teams of professionals who share his vision and values, and supports them with guidance and feedback. He is always looking for new opportunities to grow the business, expand the customer base, and enhance the service quality. He is driven by the mission of Purple Wave, which is to transform the way sellers and buyers exchange equipment.