John Behm work email
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I am an accomplished growth marketer, focused on the intersection of strategy, analytics, and technology. Perhaps unsurprisingly, I am highly analytical (my #1 Clifton Strength) and have a passion for helping tech savvy companies achieve sustainable growth as a data obsessed cross functional leader (spanning everything from Onsite Engineering to Brand Creative) and people manager. My work has given me broad experience across a variety of marketing channels and disciplines, enabling me to develop skills in the following areas: Digital Marketing: App Marketing (user acquisition + retention), Paid Search (Google + Bing SEM), Facebook, Apple Search Ads, Push Notifications, Marketing AutomationAnalytics:Forecasting, A/B Testing, User Segmentation/Targeting, MMM/PnP, ROI Analysis, User Journey AnalysisTechnical Skills: SQL, GBQ, Facebook/Google Analytics, Appsflyer, Looker, Nielsen Answers, among othersLeadership:Strategy Development, Team Building, Roadmapping, Recruiting, Stakeholder ManagementI enjoy meeting new people and hearing new perspectives. Reach out if you want to talk about marketing measurement and analytics, the ever changing tech privacy landscape, racquet sports, or anything in between :)
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Senior Marketing LeadShopifyWashington, Dc, Us
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Lifecycle Marketing LeadShopify Mar 2023 - PresentOttawa, On, Ca
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Senior Marketing Manager - Head Of Specialty And Luxury AppWayfair Aug 2021 - Oct 2022Boston, Ma, UsDirected app growth across marketing channels for Wayfair’s 4 specialty and luxury brands, worth ~$30M annually. Responsible for delivering results via a small fully dedicated team, in addition to cross functional partners spanning Product, Data Science, Brand, and others - Achieved 30% increase in app share of revenue across stores within a 6 month timeframe with 40% less staff - Led a cross functional effort to automatically predict app uninstalls/reinstalls, worth an estimated $10M over the next 12 months - Developed promotional strategy for app within physical retail environment spanning the LLC - Established and streamlined KPI reporting for luxury and specialty brands, in addition to co-authoring OKR guidance for broader App Team for H1 2022 - Received perfect employee feedback scores in 2 out of past 3 cycles -
Marketing Manager - Search And AppWayfair Nov 2018 - Aug 2021Boston, Ma, Us- Delivered >$2M in growth for the Joss & Main App at increased profitability through cross channel optimizations spanning Apple, Facebook, Push Notifications as well as product enhancements in partnership with App Product/Eng - Identified and addressed gaps in paid install attribution logic through customer level analyses, capturing $5M in previously unattributed revenue- Supported department wide recruiting efforts through creation of annual MBA/Undergrad take-home case and administering 20+ behavioral/case interviews - In 2019, drove ~15% growth in paid search revenues for Joss & Main through a series of enhancements including new email capture strategies, account keyword clean-ups, and novel bidding approaches
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Senior Project ManagerNielsen Jun 2017 - Nov 2018New York, Ny, Us- Led all MMx work for US Reckitt-Benckiser Hygiene and Home (RB Hy-Ho) Brands; responsible for client interface, day-to-day operations, and mentoring a small team of project leads/analysts. - Collaborated with clients and multiple media agencies to standardized and optimize data collection processes for Reckitt-Benckiser NA (RB); reducing processing time and rework by more than 30%. - Piloted Quarterly Marketing Mix program for RB NA. Develop delivery templates, internal processes, and timelines. -
Project ManagerNielsen Dec 2014 - May 2017New York, Ny, Us- Led central delivery of 20+ P&G Pricing studies in 2016. Consulted on global PnP analytics and processes as well as working with P&G Center of Excellence to define best in class processes and documentation. - Deployed new Pricing simulator platform for all NA P&G brands, created training and QC documentation, served as subject matter expert for client and internal teams. . - Provided actionable guidance on media budgets and promotional strategies for Gillette, Hellman's and other Billion dollar brands, while leading teams of 3-5 analysts.
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Senior AnalystNielsen Sep 2012 - Dec 2014New York, Ny, Us- Manage portions of Marketing Mix (MMM) studies for several CPG Brands in the US and Western Europe - Utilize a variety of methodologies, and work directly with clients to optimize ROI on marketing tactics (e.g. TV, Print, Trade Promotion), as well as answer key business questions
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Project AnalystNielsen Jul 2011 - Sep 2012New York, Ny, Us- Leverage statistical models to quantify marketing effectiveness for billion dollar CPG brands using SPSS and Excel based tools- Collaborate with project managers and directors to create client presentations in powerpoint and draft actionable recommendations
John Behm Skills
John Behm Education Details
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Cornell UniversitySociology
Frequently Asked Questions about John Behm
What company does John Behm work for?
John Behm works for Shopify
What is John Behm's role at the current company?
John Behm's current role is Senior Marketing Lead.
What is John Behm's email address?
John Behm's email address is jb****@****air.com
What is John Behm's direct phone number?
John Behm's direct phone number is +161275*****
What schools did John Behm attend?
John Behm attended Cornell University.
What skills is John Behm known for?
John Behm has skills like Marketing Research, Marketing Mix Modeling, Spss, Data Analysis, Microsoft Excel, Teamwork, Time Management, Project Management, Marketing Analytics, Quantitative Research, Client Management, Communication.
Who are John Behm's colleagues?
John Behm's colleagues are Rowan Daly, Tomomi Yagi, Luca Savoldi, Ailsa Richter, Catherine Handrahan, Krista Hildner, Jones Asare.
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