John Bell Email & Phone Number

Hood River, Or, Us

Acting SVP of Marketing & Sales for award winning mid-size Oregon winery. Responsible for branded and P/L development, marketing and sales via direct to consumer, retailer, distributor and online channels.

Business services firm delivering profitable growth solutions via integrated Consumer, Brand and Omni-Channel development. Providing strategic planning, brand/product development, shopper conversion, digital/social engagement, consumer/channel promotions, direct marketing, research, media analysis and buying, creative development and execution services for clients including MMI, Integria Healthcare, Commercial Essex, and Eco Fiber.

Lewisville, Texas, Us

CROSSMARK is a leading sales and marketing services company in the consumer goods industry that expertly guides our clients along “The Way to Market” by delivering growth solutions with exceptional service. Results: • Led clients including Samsung, Monster, and InComm driving revenue of $8M + and savings of over $3M annually. • Developed innovative Agency Alliance yielding growth of 115% in first year.• Awarded New Business Excellence Award for 2015 for Walmart Coalition business.

Irving, Texas, Us

$300MM integrated Brand-to-Retail focused marketing services agency for top-tier CPG, Retail, Technology, Beverage and Soft Goods clients. First as Client Service Director (2004-2008) and then as Vice President, Client Service (2009-2014), I was responsible for P/L and management of multi-division, insight, account service, creative, media, digital, production, financial and operations staff focused on integrated strategic marketing solutions, advertising, program development, execution and measurement for clients including: Samsung, T-Mobile, Walmart, Direct Energy, Ericsson, Frito Lay, Cargill, 7-Eleven, AT&T, Nokia, Mead Johnson, Perfetti, Del Monte, Sara Lee, CROSSMARK and Palm Beach Tan. Led and/or participated in several integrated multi-agency service teams for key clients including T-Mobile, 7-Eleven and Del Monte. Member of senior executive team and led key projects including: Agency repositioning strategy and communication; new business strategy and capabilities communication; Tech and Telecom vertical development; TracyLocke retail/shopper marketing strategy communication and implementation; Project Management evolution and Agency Financial Analyst development.Results: • Direct Energy: 15+ FTEs and $2M+ in revenue in first year.• Samsung: 40+ FTEs and $8M+ in revenue in 24 months.• T-Mobile: 70+ FTEs, 6 business units and $12M+ in annual revenue in 3 years. • Led Agency development of Walmart Family Mobile to $400M+ brand in less than 4 years• Del Monte: 30+ FTEs, 4 business units and over $4M in annual revenue in 3 years. • Walmart Supplier of the Year (Agency partner for T-Mobile) in Electronics in 2012.

Us

Top-tier integrated marketing services and advertising agency focused in the CPG, Technology and Health Care industries. As Vice President, Client Engagement Leader I was responsible for P/L and teams focused on integrated marketing strategy, strategic planning, advertising, media planning and buying, digital media, brand/product development, retail brand conversion, direct marketing, creative development, mobile, online/internet and project management support for Nokia B2B business. Specific responsibilities included leading a 20+ person team focused on Nokia’s Enterprise, Mobile Enhancements, and Emerging Products businesses. Results: launched first 3 new products for Nokia in this arena exceeding sales by 20% and shortening time to market by 2+ months.

Business services firm delivering profitable business solutions via integrated consumer, brand and channel development. Provided integrated strategic planning, brand/product development, retail brand conversion, consumer/channel promotions, direct marketing, research, media analysis and buying, creative development and execution services to clients including: Nokia, Dean/Morningstar Foods, A New Horizon, Freebie Inc., Dallas West End Association, and University of Dallas.

Category creator/leading provider of Enterprise Marketing Management systems to Fortune 500 companies. Responsible for all U.S. sales, client management and technology consulting efforts targeted at selling to “C” level at Fortune 2000 clients for this late-stage private company. Software was focused on delivering enterprise-wide high ROI/ROA returns by imbedding specific marketing best-practices/content into an ASP-hosted software tool creating more efficient/effective marketing processes/programs. Results: Secured and/or managed client relationships including Procter & Gamble (strategic partner contributing marketing content/process and investor in Emmperative), Coca-Cola, Accenture, CGE&Y, Philips, Nokia, Cingular, BBDO, TBWA, Universal and Polaroid. Created/managed teams and internal/external process yielding 125% of revenue target. Developed and managed sales process from initial lead generation to contract close and ongoing client management and growth.

A full-service marketing service and strategic consulting firm. Responsible for P/L and management of 60+ person multi-division account/creative staff focused on strategic marketing, promotion, cultural, channel, direct and field marketing assignments for clients including: Nokia Mobile Phones, Southwestern Bell, AT&T, BellSouth, PacBell, UDV (Smirnoff Vodka), Coca-Cola, Cargill, Perrier, Mission Foods, Premier Beverages, and others. Results: Grew Nokia to 60+ FTEs, 5 business units and $10MM+ in annual revenue in 24 months. Secured 3 new clients and tripled office net income in 10 months. During my tenure Dallas was the fastest growing and most profitable of the 8 Ryan offices. Vice President – Group Manager (Minneapolis) 11/97 – 10/98 Led start-up and management of 20-person office serving Pillsbury Refrigerated Baked Goods Division - a top five client. Located, staffed, and opened office in 6 weeks. Duties included: strategic development of integrated multi-channel promotional programs for 21 brands in client’s most profitable division; management of $100MM promotional budget; key interface with senior brand/promotion management. Results: Increased promotional spending efficiency +10% across division while increasing incremental volume by 15%. Introduced Direct Marketing and Co-Marketing disciplines to RBG division. Vice President and Managing Director positions (Dallas) 6/95 – 11/97 Led strategic marketing, promotion, and field/channel marketing assignments for clients including Coca-Cola Foods (Minute Maid), Quaker State, Sprint, Telecommunications Inc. (TCI Cable), Monsanto (Gargiulo Farms), Michelin, and others. Duties included: strategic client management, new business development, management of 6 client teams and office P/L. Results: Office profitable from first month; highest operating margin of field offices; awarded World Pro Award (Reggie), for best consumer promotion in the world in 1996 for work on Gargiulo Farms.

Family owned start-up that licensed the Roman Meal and Playtex brand names and produced and sold Roman Meal Rice and Popped Corn Cakes, Roman Meal Snack Crackers and Playtex Disposable Diapers.Responsibilities included: strategic and tactical marketing, advertising, and sales management in all classes of trade, including export for a $20MM group of start-up brands. Managed 4 regional sales managers, 35+ brokers/distributors, two marketing assistants, and five support staff personnel. Responsible for product line profitability and managing all facets of the business for cash flow maximization and ROI. Results: Developed and executed new product strategy and introduction process that grew sales from $0 to $20MM and achieved cash flow profitability in only 24 months. Coordinated production and shipping of three distinctly different brands from three independent manufacturing facilities, resulting in 98% customer service.

Irving, Tx, Us

Senior Product Manager – Kleenex, Softique, Kleenex Ultra Facial Tissue, and Kleenex Dinner Napkins 1992 – 1993 Responsibilities included: daily management of $700MM group of brands while consistently achieving quarterly volume and profit goals. Developed and managed new product strategies and implementation. Directed development of annual and 5-year marketing plans and budget/financial forecasts. Results: Evaluated and implemented strategies for North American tissue product/process integration resulting in annualized savings of $15MM. Regional Marketing Director – Dallas, Texas 1991 – 1992 Managed $15MM regional marketing multi-brand budget to fund development of all trade and consumer promotion plans reflecting 30% of U.S. population and $800MM in sales. Results: Achieved a 12% increase in dollar volume, and 20 successful new item introductions. Developed customer-specific programs leading to sales volume increases of 15% - 90%. First Associate Product Manager ever promoted to Regional Marketing Director. Associate Product Manager – Kleenex, Softique, and Kleenex Ultra Facial Tissue 1990 – 1991 Responsibilities included: daily management of $650MM group of brands. Development and management of all strategies and programs for $40MM branded tissue consumer promotion budget. Results: Developed and implemented licensed display-shipper programs netting over $8.5MM in profit. Helped introduce first, new facial tissue product in 8 years, Kleenex Ultra, resulting in 15% volume increase. Marketing Assistant – Kleenex and Softique Facial Tissue 1989 – 1990 First sales representative ever promoted to a line marketing position. Managed $70MM trade promotion budget and all trade programs. Area Sales Representative – Portland, Oregon 1987 – 1989 Managed a $2MM retail sales territory, while increasing sales 20% during tenure. Member of 5-person sales team awarded Sales District of the Year for 2 consecutive years.