As a Marketing Manager in Byjus, my main job responsibilities include:Developing and implementing marketing plans: I am responsible for developing and implementing marketing plans to promote the institution's programs and services to potential students, parents, and other stakeholders.Conducting market research: I take ownership of conducting market research to identify potential target markets and understand their needs, preferences, and behaviours.Closing B2B deals: I am solely responsible to close B2B deals with Institutions, Schools, Clubs, Academies and Corporates in order to generate walking as per the business requirements. People Management: I plan the people hiring and deployment plan and led the team of 10 BDEs to approach and generate leads from the target audience.Managing advertising and promotions: I am responsible for managing advertising and promotional campaigns across BTL channels and B2B Channels.Creating marketing materials: I am looking after the creation of marketing materials, such as brochures, flyers, and videos, to promote the institution's programs and services.Collaborating with other departments: I collaborate with other departments, such as admissions and academic affairs, to ensure that marketing efforts align with the institution's overall strategy.Managing budgets and expenses: I am responsible for managing the marketing budget and monitoring expenses to ensure that campaigns are cost-effective and aligned with the institution's financial goals.Analyzing marketing performance: I analyze the effectiveness of marketing campaigns and track key performance indicators, such as lead generation, and conversion rates along with walkins.Overall,my primary responsibility as a Marketing Manager in the education industry is to develop and implement effective marketing plans to promote the institution's programs and services, with the goal of attracting and retaining students and improving the institution's overall performance.

Managed three B2B marketing projects and generated 85.5k leads in eight months.Handled various marketing campaigns across Chennai and Andaman and Nicobar.Built Data Visualization dashboards using Tableau to dynamically track the progress of various projects such as DSSL ,BTL Offline and Aakash Seminars.Created CPL and CPA Calculator using Google Sheets to closely monitor and achievethe goals of the organization.Built out the data and reporting infrastructure from ground up using Tableau and SQL to provide real time insights on the Marketing lead generation funnel.Liaised with the channel partners THE HINDU to set up demand generation campaigns and closed 121 B2B deals.Recruited and handled executives for the campaigns across Tamil Nadu with a lesserthan 4% attrition rate.

Analysed the market on ground and worked in distribution channel.Found various possible ways to reduce the distribution problems in the B2B.Worked in the distribution channel of four departments Detergents, Personal Products, Food and Beverages and Nutrients.Examined the reachability of B2B Application SHIKAR among its's customers.