John Bertsch Email & Phone Number
@harvardbusiness.org
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Who is John Bertsch? Overview
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John Bertsch is listed as Senior Marketing Communications Manager at Harvard Business Impact Education, based in Dedham, Massachusetts, United States. AeroLeads shows a work email signal at harvardbusiness.org and a matched LinkedIn profile for John Bertsch.
John Bertsch previously worked as Senior Marketing Communications Manager at Harvard Business Publishing Education and Marketing Communications Manager at Harvard Business Publishing. John Bertsch holds Certification In Digital Marketing Analytics from Mit Sloan Executive Education.
Email format at Harvard Business Impact Education
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AeroLeads found 1 current-domain work email signal for John Bertsch. Compare company email patterns before reaching out.
About John Bertsch
Analytical minded marketing communications manager with experience in higher education and publishing industries.SPECIALTIES: • Developing integrated marketing communication plans for multiple audiences across 6+ channels• Establishing lead generation programs for a global sales team• Analyzing performance metrics of email, paid search, display advertising, and social marketing channels • Conducting research studies to aid product development and promotions • Collaborating across discipline groups to produce valued assets and experiences for customers• Managing messaging personality across all marketing channels• Developing marketing collateral to aid a global sales teamTECHNICAL SKILLS:• Marketo, Eloqua, StrongView • Adobe Analytics, Google Analytics, AdWords• Salesforce.com • Qualtrics, Vovici• Tableau• Sitecore CMS• Adobe Photoshop• Quark Xpress• HTML (basic)
Listed skills include Market Planning, Copywriting, Lead Generation, Ppc, and 22 others.
John Bertsch's current company
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John Bertsch work experience
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Senior Marketing Communications Manager
Current
Marketing Communications Manager
- Managed cross-channel promotions of course materials to the global higher education market- Managed various marketing projects involving stakeholders across multiple teams- Analyzed effectiveness of marketing promotions across various channels- Presented marketing activity KPIs to division-wide stakeholders each week - Established and oversaw marketing.
Marketing Manager
- Developed and executed integrated marketing plans for the entire customer lifecycle
- Analyzed competitive landscape to identify and evaluate positioning opportunities
- Conducted prospect and customer research to formulate new messaging and offers
- Produced successful email and postal mail campaigns that generated online sales
- Executed lead-generation programs for a global sales team through content marketing
- Aided the global sales team with supporting ROI materials, presentations, and messaging
Production Coordinator
- Consulted with internal marketers on the best means of marketing collateral production
- Oversaw production and mailing of marketing collateral, magazines, journals, and books
- Acted as final content approval for all marketing collateral
- Worked with external printers and mail houses to uphold production schedules
Marketing Coordinator
- Wrote and produced 200+ client-specific brochures per year for college financial aid offices
- Set, managed, and delivered on client expectations on a daily basis
- Produced marketing materials to support a national sales team
- Wrote and executed B-to-B and consumer direct mail programs
- Coordinated exposure at 20+ industry trade shows per year
- Managed vendor relationships on a daily basis
Marketing Coordinator
- Co-authored and executed direct mail campaigns to promote annual conferences and events
- Organized layout and production of on-site magazine for conference attendees
- Worked directly with external printers, design agencies, and mailhouse to execute direct mail programs promoting conferences
Marketing Coordinator And Technical Writer
- Production of marketing collateral - Technical writing for government-affiliated product manuals
John Bertsch education
Certification In Digital Marketing Analytics
M.A., Integrated Marketing Communications
Bsba, Business Administration, Marketing
Bachelor'S Degree, Business Administration And Management, General
Frequently asked questions about John Bertsch
Quick answers generated from the profile data available on this page.
What company does John Bertsch work for?
John Bertsch works for Harvard Business Impact Education.
What is John Bertsch's role at Harvard Business Impact Education?
John Bertsch is listed as Senior Marketing Communications Manager at Harvard Business Impact Education.
What is John Bertsch's email address?
AeroLeads has found 1 work email signal at @harvardbusiness.org for John Bertsch at Harvard Business Impact Education.
Where is John Bertsch based?
John Bertsch is based in Dedham, Massachusetts, United States while working with Harvard Business Impact Education.
What companies has John Bertsch worked for?
John Bertsch has worked for Harvard Business Impact Education, Harvard Business Publishing Education, Harvard Business Publishing, Wellesley Information Services (Wis), and Citizens Bank.
How can I contact John Bertsch?
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What schools did John Bertsch attend?
John Bertsch holds Certification In Digital Marketing Analytics from Mit Sloan Executive Education.
What skills is John Bertsch known for?
John Bertsch is listed with skills including Market Planning, Copywriting, Lead Generation, Ppc, Seo, Landing Page Optimization, Audience Measurement, and Email Marketing.
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