• Insights: ─ Deep understanding of growth and churn drivers and identifying gaps in performance. Work closely with marketers to develop recommendations that ensure we meet customer growth and retention targets─ Delivery of targeting and campaign testing designs for new and existing campaigns. ─ Propensity models and segmentations to improve campaign effectiveness and ROI─ Post campaign analysis and portfolio reviews to ensure strong commercial performance of contacts & offers─ Actively seek and identify opportunities to improve marketing performance through application of analytics• Capability: ─ Work with Connect and Finance to continuously improve the quality and useability of Spark data assets─ Develop business case to continue investments in analytics and marketing capability. Provide benefit realisation plans and tracking for projects to demonstrate accountability─ Clear documentation and programming standard to facilitate better sharing of knowledge, improve consistency and increase efficiency through re-usable resources─ Keep abreast of industry developments and analytic methodology, proactively adopt new skills through building solutions or partnership with external agency to help drive innovation─ Mentoring and coaching of analysts within the Customer Analytics team• Communication: ─ Clear and effective communication of insights to stakeholders and proactively share insights to drive actions─ Distil complex data into “stories” that resonate with the business audience to increase engagement and influence decisions─ Consult with business partners to help ask relevant questions and understand problems─ Integrates and synthesises insights across the analytics team making it easy and effortless for marketers to adopt a more data driven approach to marketing

• Skilled at initiating and managing excellent working relationships both internal and external.• Experienced with major change and capability programmes in both sales and service objectives.• An extremely high level of ethics and professionalism is important to me.• Exceptional service and loyalty are important to me.• Reporting, analysis, strategy development, delivery and improvement• Experience of owning and developing Sales Commissions and Rewards scheme/programmes• Experience in ICT industry and experience in Sales Commissions & Rewards