John Biddle Email & Phone Number

John is a Strategic Project Manager and Senior Customer Analyst. He has a broad and deep set of customer-centric analysis skills combined with strategic project and business management experience. He has the ability to analyse consumer and commercial target markets, and develop and drive project plans that work.Any business with legacy, new and emerging products seeking to identify the best match of target customers, channels and timing will benefit from John’s ability to develop highly commercial and data-driven approaches and plans for increasing target customer exposure, conversion rates and consumption. John took the customer analysis and commercial management skills he had developed in years of project and senior management in banking and systematically applied them to entrepreneurial ventures.He is currently applying his analytical, management and product innovation & marketing expertise in contract engagements with high profile AU/NZ clients.• As Product & Marketing Director at HomeHorizons Group (Property Development) John developed and employs a proprietary consumer preference model to identify, engage and close sales to owner-occupiers of premium quality residential apartments. Results of this approach include a record per square metre apartment price yield on Sydney’s Upper North Shore, and record times for passage through the development application process for projects in Ku-Ring-Gai and Pittwater local government areas.• As Head of Knowledge Strategy & Services at Westpac, John led the strategy and implementation of a customer-centric solution-finder which resulted in a rise of 10% in new revenues in the relevant customer portfolios within the first quarter of implementation, which was repeated at a similar level across several product families. In other projects he introduced the use of conjoint analysis to analyse finance product decision-making by corporate clients, leading to increases in calling yields by 12% in targeted portfolios.Specialties: • In a US$5M joint venture with principals of the Emirates Group John led the development of a leisure experience matching engine which used psychographic analysis and a unique – and patented - preference capture and profiling method to provide “experience brokers” with the ability to market and sell to leisure consumers in a highly targeted manner.

Listed skills include Business Analysis, Construction, Strategy, Project Management, and 18 others.