John Bifulco Email & Phone Number

St. Louis, MO, US

• Customers include Costco, Super Valu, AWG, SpartanNash, Military, and Sears HoldingsSet clear NPPC growth objectives and thought leadership around Purina 4P strategies and solutions that deliver volume, share, and.
• Responsible for category and business development 4P solutions with 50+ customers totaling $430MM in sales
• Led best-in-class shelf redesign of Military’s (DeCA) pet food categories that will deliver $3.5MM in incremental sales via 48 incremental NPPC items, reversing negative NPPC share trends (+0.3 in 24 wk / +0.7 in 12 wk)
• Led the restructure and alignment of Business Development team resources across assigned customers
• Directed the redesign and deployment of new 4P reporting and business review process across assigned customer teams
• Direct report responsibility for analyst team

St. Louis, MO, US

• Customers include Costco, Military, and Sears Holding CompanyResponsible to achieve volume, share, and profit objectives by setting clear category growth priorities and 4P thought leadership around Purina solutions.
• 2015 results - exceeded HPT ($214MM) by $5MM (102% vs. HPT)
• Exceeded HPT and share in 2006, 2008, 2009, 2011, 2013, 2015
• Executed two incremental Multi Vendor Mailers at Costco in 2015 yielding $8MM in incremental sales
• Successfully launched Pro Plan Pet Food to Defense Commissary Agency resulting in 12 months sales of $2.5M
• Increased distribution base at Kmart by 183% or +320 incremental skus leading to 13 point share growth

St. Louis, MO, US

• Customers Include Wholesale Customers in the MidwestCollaborated with sales teams to leverage 4P insights to develop and deliver compelling category stories to maximize NPPC volume, market share, share of shelf, and.
• Gained pet category captaincy for assigned customers
• Led total pet department redesign at Marsh Supermarkets that grew total category sales 9%, gained 67 incremental NPPC items, and increased share-of-shelf by 12%
• Managed the Nash Finch pet aisle project which returned an 7.5% increase in category sales, gained 74 incremental NPPC items, and a 11% increase in NPPC dollar sales, and 8% growth in share-of-shelf

St. Louis, MO, US

• Midwest RegionAssignment based position responsible to lead and facilitate product supply initiatives for the Midwest Sales Region during Nestlé’s acquisition of the Ralston Purina Company.
• Led and facilitated 12 monthly plant, ORM, and CDG meetings to address integration objectives and issues
• Presented product supply impact presentations to senior management at all Midwest Region Customers
• Directed Collaborative Planning, Forecasting, and Replenishment (CPFR) pilot with the Target Corp. that produced $400K in incremental sales, improved customer rapport, and increased retail in-stock measures by 12%

• Directed category growth and development objectives with emerging e-commerce retailers and developed content sales and category strategies for corporate websites.
• Grew NPPC’s combined e-commerce sales volume from $250K in 1999 to approximately $7.0M in 2001
• Increased Purina’s category share in managed accounts from 15 to 55
• Led the development and deployment of a pet care content extranet solution for customer websites and internal intranet redesign for NPPC’s Customer Develoment Group
• Contributor to Forrester Research in the field of e-commerce pet care strategies and solutions

• Responsible to grow total NPPC business in an assigned territory comprised of various retail formats, including mass, grocery, pet specialty, and direct customers.
• Overdelivered blended account sales objective of 7% by 17% and 43% per year
• Created a volume-specific sales strategy for grocery accounts that became a best practice

Bachelor Of Science, Food Marketing

International Marketing Curriculum