John Blaney Email & Phone Number

Los Angeles, California, United States

Global Business Unit Leader: Boys Toys Division. Responsible for all aspects of the global division P&L. Marketing and Design Teams reporting directly. Cross functional teams reporting indirectly. Heavily involved in marketing, product design, packaging design, costing, engineering, inventory management and flow, sell-in, marketing strategies and tactics, sell through. Strong, trusted, deep relationships with licensors, buyers, distributors. • Measurable Results:o Grew the Boys GBU from $52mil (2016) to +$500mil in annual global sales.• Pitched for, won, and secured TOP licenses, delivering significant evergreen, reliable revenue & profit:- Monster Jam Global Master Toy- DC/Batman Global Master Toy- Harry Potter/Fantastic Beasts Global Master Toy- League of Legends Global Master Toy- Monster Energy Supercross• Led all aspects and delivered pitches for other Spin Master Global Business Units. Wins include:- Gabby’s Doll House (Universal)- FireBuds (Disney)- Skydance Studios: Multi-property• Led all aspects of the Toy/Marketing global re-launch of Bakugan, Spin Master’s original IP. Worked closely with Spin Master Studios to align new toy releases and marketing events with air dates of new episodes.

Los Angeles, California, United States

Global General Manager of multiple divisions: Boys, Girls, Innovation, Preschool, and Activities divisions, with marketing, design, and packaging teams reporting directly.• 2015 Scoreboard:o Grew global sales 34%, margin by 11%, and doubled operating profit.o Multiple toys on all retailer “Top Toy” lists in 2015, including two TOTY nominations• 2014 European Licensor of The Year award: Disney Consumer Products• 2014 Vendor of The Year awards: WalMart (toy/seasonal), TRU (all categories), Target (toy).• Manage marketing budget of $13mil, as well as all other aspects of the P&L.• Present quarterly results to board of directors.Executive Vice President, Creative Designs International (CDI) Division September 2012 – August 2014Take over as General Manager of the CDI division. Successfully move the division from Philadelphia to SantaMonica corporate head-quarters. Total employees totaled 32 with cross functional responsibilities.• Grow the business by over 60% in two years, increased margins and profits to the highest level since purchase.• Successfully repair damaged licensor relationships, extending Disney role play rights.• Pitch wins include Frozen, Sofia The First, etc. (dress up, role play, large dolls, bulk), Marvel for boys.• Execute new business strategies such as As Seen On TV, rapid expansion of branded private label.Vice President, promoted to Sr. Vice President, Boys Division February 2010 – August 2012Manage all aspects of the Jakks Boys Division: Boys Entertainment, Wheels, and Innovation• Successfully rebuild the Jakks Boys division after losing WWE, etc. Grow 27% in 2011, 23% in 2012.• Pitch wins include: Nintendo, Pirates of the Caribbean, large scale figure rights for Star Wars, DC, TMNT, etc.• Launch “Monsuno” animated TV show on Nickelodeon, launch global toy line at retail, manage outbound licenses.

El Segundo, Ca

Notable Accomplishment: At that time, I was the fastest marketer to start at Assistant Brand Manager, be promoted through the levels/titles, and achieve the title of Sr. Director (4 years, 2 months).Senior Director of Marketing: Boys Action & Entertainment Toy Division (January 2006 – January 2010)Manage all aspects of the Mattel licensed entertainment business. Brands in the portfolio include Cars and Toy Story (Disney/Pixar), Naruto, YuGiOh, all Cartoon Network properties, Max Steel (Mattel owned), DC Comics (Batman, Superman, etc.), WWE, and more. Total portfolio revenue = +$1 billion per year (up from $225mil in 2006).• Develop and execute marketing plans, with a yearly spend of over $10million.• Leverage connections within the entertainment industry to pursue and sign entertainment properties for exclusive toy rights. Pitch wins include Toy Story, WWE, and global DC Comics renewal, among others.• Aggressively grow the Max Steel business in Latin America and offer the highest operating profit of any entertainment property at Mattel ($ and %). Contributed to the development and production of Max Steel feature length films, released one film per year.• Manage the Target account for the Entertainment team. Sell in incremental programs valued at $32million, and ensure placement of the Entertainment line of product in-aisle.• 6 "TOTY" nominations, 1 "TOTY" winner (Toy Industry "Toy of The Year" award)• 6 “Matty Mattel” winners (Voted best toy of the year at Mattel)Global Senior Director of Marketing: Hot Wheels Division (August 2004 – December 2005)Manage all aspects of the Hot Wheels portfolio with $400mil in global sales revenue. Results: Achieved global sales growth of 22%.Global Brand Manager: Hot Wheels Basic Cars, Tracks, and Playsets (April 2003 – August 2004)Associate Brand Manager: Hot Wheels Basic Cars and Monster Trucks (May 2001 – March 2003)

Bachelor Degree: Economics, 3.8 Gpa

Activities and Societies: Team Captain: Mens Varsity Swim Team 2 Time Eastern Conference Champion: 400 Individual Medley 2 Time USA.

Masters Of Business Administration, Brand Management & Marketing