John Blaser Email & Phone Number

Menlo Park, CA, US

Manage intranet Web Content in SharePoint Modern CMS and HTML code. Work with internal business partner clients and collaborate across departments (UX, Developers, Marketing, Communications) on content strategy, site/page design, CMS optimization, multiple-language content targeting, deployments, QA, metrics, governance, permissions.

Fort Washington, Pennsylvania, US

Managed email marketing campaigns to U.S. physicians and healthcare professionals, including content and marketing strategy, hands-on email creation in various email platforms, list segmentation, metrics tracking and reporting, project management in Jira, and vendor relationships.

Chicago, IL, US

• Used Salesforce Marketing Cloud (SFMC), HubSpot, Litmus, Acoustic, and other email marketing automation platforms to edit code, build email campaigns and templates, create automated campaign workflows, and maintain and.
• Managed email marketing strategy, content, client relationships, metrics, and actionable analytics.

Pittsburgh, Pennsylvania, US

• Managed the multi-site migration, development, and launch of 45+ country-specific Web sites in Europe, Asia, Australia, and South America into Sitecore CMS.
• Managed global SharePoint Modern CMS intranet reaching 38,000+ employees worldwide.
• Collaborated with IT developers and business SMEs to optimize international Web sites in Sitecore CMS and global employee intranet content authoring in SharePoint CMS, including content strategy and functionality.

Northfield, IL, US

• Led internal and agency teams in a full-site redesign and migration of the corporate intranet to SharePoint Online Microsoft Office 365 (O365) content management system.
• Worked with IT to enhance SharePoint intranet, including content strategy, administrator training, governance, front-end development, and SharePoint CMS optimization.
• Wrote internal and change communications (digital content, news articles, e-newsletters, and presentations).
• Created, prioritized, and scheduled Jira stories for IT development sprints.
• Developed and delivered training to SharePoint content administrators across the company. Created instructional materials and content and governance guidelines for department and sales site administrators.

• AJ Gallagher
• Owned global internal digital channels for 31,000 employees across 35 countries.
• Developed content strategy and business requirements for intranet redesign and relaunch in SharePoint CMS.
• Supported executive and CSR communications via email and global intranet.
• Represented Internal Communications Department on Diversity and Inclusion working group.Clever Container Company/Clever Organizing Solutions
• Wrote, designed, and programmed email marketing and social media campaigns.

• Managed all aspects of U.S. corporate intranet site, including content strategy, content creation, SharePoint functionality and success metrics.
• Led successful migration, launch and rollout of corporate intranet site, including two complete migrations to SharePoint 2007 and 2010.
• Created design, navigation, functionality, migration and rollout plans.
• Provided technical and strategic support and SharePoint training to more than 75 intranet microsites across the organization.
• Conducted detailed gap analysis and content enhancement strategy for both intranet and public Internet sites.
• Developed content for intranet and Internet sites and employee magazine.

New York, NY, US

• Wrote, edited and executed email marketing campaigns and Web content.

Chicago, IL, US

• Executed e-mail marketing campaigns using ExactTarget and Yesmail.
• Analyzed metrics and conducted A/B testing to optimize e-mail campaigns to achieve maximum open, click-through and call-to-action rates. E-newsletter generated 14% of all customer transactions.
• Managed six Customer Service/Fulfillment direct reports.

Woonsocket, RI, US

• Drove content strategy for Internet and intranet sites. Migrated both sites to Stellent CMS.
• Developed integrated Web, e-mail (Yesmail) and print marketing messages.
• Increased online prescription drug refill conversion rates through A/B testing and optimization of Web site and email marketing content for Caremark Rx, targeting 12 million consumers.
• E-mail marketing campaigns consistently exceeded industry benchmarks for delivery, open, click-through and e-commerce (online prescription refill) rates.
• Generated majority of online transactions via e-marketing campaigns.
• Supervised one direct report.

Deerfield, Illinois, US

• In charge of content, user experience and SEO for three Internet sites targeting physicians, nurses and consumers.
• Executed online and print marketing campaigns, including e-mail marketing, contests, feature articles, print ads, postcards, sales kits and exhibits.

Chicago, IL, US

• First "Webmaster" of ADA.org from initial launch through its first four years.

Edited print and online educational publications.

Bachelor Of Arts - Ba, Writing, General

Master Of Arts - Ma, English Language And Literature/Letters