John Boler's Location
United States, United States
John Boler's Contact Details
John Boler work email
- Valid
- Valid
- Valid
John Boler personal email
n/a
John Boler phone numbers
About John Boler
25 years of diversified sales and marketing leadership experience with worldwide consumer brands, agencies, B2B industries, non-profit organizations, and events. Collaborative, resourceful and outcomes-focused team builder adept at leading strategy, creative development, execution and measurement of high-impact, omni-channel marketing campaigns. Excels at brand and product marketing and driving engagement to accelerate sales. Harnesses expertise in strategic planning, project management, internal and external resource optimization, digital innovation, content development, virtual, hybrid and in-person events, advertising, integrated B2C and B2B marketing, CRM, experiential marketing, social media, strategic alliances, sports and entertainment, sponsorships, promotions, public relations, grassroots and cause marketing. Translates customer insights to create, promote and exploit competitive advantages within target market. Builds and inspires high-performing sales and marketing teams to achieve aggressive operating goals.
John Boler's Current Company Details
John Boler Work Experience Details
-
PresidentBdprosUnited States
-
Chief Marketing OfficerNelson Schmidt Inc. Jan 2022 - PresentMilwaukee, Wi, UsResponsible to the President & CEO for developing and executing brand's sales and marketing strategies to grow client relationships, trade alliances, and annual operating revenues, leveraging the firm’s expertise in B2B and B2C global marketing, strategic planning, brand communications, creative design, digital media, public relations, social media, production and project management to achieve priority outcomes for clients. Collaborates as a member of the executive leadership team on key operating and growth strategies (including new business and organic) to drive revenue, operational excellence and profitability. Manages brand presence and participation with three (3) global marketing agency networks, including TheNetworkOne, MAGNET (Marketing & Advertising Global Network) and The MISSION Group Hubs network, as well as trade organizations including, Adforum, ANA (Association of National Advertisers), B2B Marketing among others. Responsible for leading resources on successful agency RFP responses/pitches up to $3,000,000 in scope. Spearheaded development of agency's strategic perspective and marketing methodology, connecting brand to demand for B2B and B2C brands. Campaign work garnered 44 national and international advertising industry awards in 2022-2024, including, “Best in Show” from NAMA (National Agri-Marketing Association), and top awards from The Drum, Stevie, Graphis, ANA B2 Awards, Global ACE Awards and Indies, among others. Led development and launch of company-wide Growth Mindset initiative, including crafting an employee incentive program. Oversees all agency brand, PR and owned digital assets and developed campaign to grow Linkedin followers by 85% to over 3,215 in one year. -
PresidentThe Boler Group Jan 2017 - PresentThe Boler Group is an independent sales and marketing consultancy, providing B2B and consumer brands with project and resource management services, including situation analysis, strategic planning, execution and measurement of sales, marketing, communications, and partnership development initiatives. Responsible for business development, account management, and exceeding expectations for clients in technology, healthcare, hospitality, retail, communications, sports and entertainment and non-profit sectors.
-
Vice President - Business DevelopmentStamm Media Jan 2021 - Jan 2022Milwaukee, Wi, UsResponsible to the President for executing company’s sales and marketing strategies to grow client relationships and annual operating revenues, leveraging the firm’s expertise, technology, design, production and project management services in interactive solutions to address pandemic-driven demand for virtual and hybrid meetings and events. Spearheaded successful marketing launch of the immersive 3D virtual meeting platform: Showboat LIVE and secured virtual event contracts with Associated Bank, featuring Green Bay Packers’ and Milwaukee Brewers’ athletes and coaches, Direct Supply and GMR among others. Collaborated as a member of the executive leadership team on key operating and growth strategies to drive revenue and profitability. -
Director Of MarketingLake Lawn Resort And Conference Center Mar 2018 - Sep 2020Responsible to the President/GM for B2C and B2B marketing of 270-acre, lakeside resort and 33,000 sq. ft. conference center, including brand strategy, resource management, advertising, brand and product marketing, creative services, public relations, and social media. Plans, develops, activates and measures leisure/transient and corporate market initiatives to address prioritized objectives of 9 business units, including resort brand and 271 guest rooms, 22 room conference center, 170-slip marina, 76' tour boat, Calladora Spa, Majestic Oaks 18-hole championship golf course, 3 restaurants, 20 special events, water sports center and retail outlet. Net Result: Achieved 5 highest room revenue months and 10 of the highest room night revenues in the history of the company in 2018. Grew event attendance by 48% and event sponsorship by 31%. Grew social media communities, content and digital marketing approaches.
-
Vice President - Brand EngagementAurora Health Care Nov 2015 - Aug 2016Milwaukee, Wi, UsResponsible to the CMO for B2C and B2B marketing of $5B 501(c)3 healthcare system, including brand strategy, resource management, advertising, brand and product marketing, creative services, public relations, and social media. Led resources, including 35 person team and external agencies with budget responsibility of $10+M to drive brand strength. Net Result: Maintained brand’s leadership position, driving awareness, preference and engagement, online, in broadcast and media coverage. Produced 4 new :30 TV ads showcasing brand's medical excellence attributes; achieving dominant unaided awareness rating of 43%, 24% in preference; most recognized and recommended in Wisconsin’s healthcare market. Increased brand access and engagement, launching two new system-wide online programs including E-Visits (email consultations) and online/mobile reservations for Urgent Care clinics. Generated 447 story placements, over 16,000,000 PR impressions, 58 blog articles, over 48,000 engagements on social media in Q1 of 2016. Spearheaded brand’s first social media livestream of a surgical procedure, generating over 40,000 views and 743 comments and 4 procedure requests in a one week period. Led cooperative communications planning to launch two joint ventures; $120M joint venture with Marquette University, developing a state-of-the-art Athletic Performance Research Center and $10M joint venture with Anthem, introducing Wisconsin Collaborative Insurance Company, launching the Well Priority brand. -
Chief Marketing OfficerSummerfest - Milwaukee World Festival, Inc. Jan 2013 - Nov 2015Milwaukee, Wi, UsResponsible to the CEO for strategic planning, budgeting, B2C and B2B sales and marketing, P&L, brand development, internal and external resource management, advertising, social media, promotions, sponsorships, licensing, third party alliances, corporate communications, event planning and public relations. Led strategic planning and execution of B2B and B2C marketing for $40M 501(c)3. Identified, hired and led internal and external resources in Brand Advertising, Social Media, PR and Corporate Sales to achieve operating objectives for Summerfest and 75-acre festival site, Henry Maier Festival Park. Drove annual profitability and achieved record B2C and B2B operating revenues. Grew annual operating revenues from $26 million to over $40 million and capital and operating reserve funds. Increased national and international brand awareness and engagement, attracting 1.5 million attendees from 50 U.S. states and 40 countries, annually. Built and led corporate sales teams, forging hundreds of brand partnerships, generating and activating over $140 million in partner revenue, including $65 million capital improvements, including (4) live music venues, food and beverage buildings, VIP settings, restrooms, admission gate and box office, and administrative office during tenure. Led digital strategy and spearheaded development of e-commerce platform for e-ticketing and merchandise sales. Developed innovative marketing campaigns, including brand's first mobile apps with free e-ticketing and interactive TV ads (via Shazam); recognized as the nation's #1 brand spot by Billboard and Clio in June of 2015 and #3 overall for the year. Contracted 3-years of multi-day, 12-camera HD national broadcasts of festival headliner performances with CMT. Monetized event assets online and drove international exposure, spearheading brand's first multi-stage, multi-night, global live streaming event, generating over 800K viewers from 57 countries and seven-figure rights fee. -
Vice PresidentSummerfest Foundation, Inc. 2011 - Nov 2015Led fundraising resources to develop, market and manage new athletic event on Milwaukee's lakefront and philanthropic initiatives. Net Result: Launched the Summerfest Rock ‘n Sole half, quarter marathon and 5K run in 2011. Grew participation and profitability in 2013, achieving a 17.5% increase in runner registrations, totaling 8,700, originating from 40 U.S. states and 5 countries and grew the property’s net income by 58.4% while providing a $25,000 contribution to a charitable partner. Developed “Summerfest Rock ‘n Sole Run”, hosting over 8,000 registrants from over 40 states on the Milwaukee’s lakefront. Provided financial support for various quality 501(c)3 organizations, including Boys and Girls Clubs of Greater Milwaukee, Sharp Literacy and Pearls for Teen Girls and others. Other initiatives included The Big Gig Dress Rehearsal / gala event, free educational music clinics for high school students and a $25,000 Music Education Grant program, benefitting 10 music educators in Wisconsin.
-
Vice President - Sales And MarketingSummerfest - Milwaukee World Festival, Inc. 2005 - 2012Milwaukee, Wi, UsA $40M, 501(c)(3) corporation, producer of Summerfest, ”The World’s Largest Music Festival”, Marcus Amphitheater events and leaseholder of 75-acre Henry Maier Festival Park, employing 2,200 workers, 400 volunteers and hosting over 30 cultural events, averaging 1,450,000 attendees, annually. Responsible to CEO for strategic planning, P&L, B2C and B2B sales and marketing, resource management, brand and product marketing, social media, public relations, creative services, sponsorships, licensing and strategic alliances.
-
Director Of Sales And MarketingFullhouse Media 2003 - 2005A digital media and interactive agency serving marketers and national brands. Responsible to the President for strategic planning, ROI, resource management and start-up marketing initiative to penetrate national accounts.Directed plan to promote new offline/online marketing solutions and create agency alliances. Net Result: Established 14 partnerships in 10 U.S. markets, generating 57 sales opportunities for brands including SBC, Chevrolet and Verizon, and drove 27% revenue growth, increasing profitability from 5% to 16.1%, and realized highest sales volume in company’s 15 year history.
-
Vice President - Client Services And Business DevelopmentGmr Marketing 2000 - 2002New Berlin, Wi, UsResponsible to the President and CEO for strategic planning, resource management on NOKIA Mobile Phones account, sales, budgeting and ROI. Supervised Milwaukee and Dallas account teams of 3 Directors, 5 AE’s, 1 Supervisor, and 3 Managers. Net Result: Expanded account revenue model, negotiating annual retainer fee and project fees, increasing annual account billings to $13,000,000. Developed and directed market and product launch programs featuring relevant musical artists (David Spade, Macy Gray, Third Eye Blind and Smashmouth). Generated $2,500,000 in agency revenue and sales of over 250,000 units, 963 wireless service contracts, 3,845 product demonstrations and 8:1 media ROI that generated 93,270,000 impressions in a 3-week period. Identified need for expansion; crafted business plan to Management and client. Opened new office; recruited, and managed account teams in Dallas and Milwaukee. Increased market share, negotiating and activating over 15 major alliances and directing 95 programs, including retail and onsite activation of stadium music tours, NOKIA Presents the George Strait Country Music Festival (’98,’99 and 2000), and Official Mobile Phone of Indianapolis Motor Speedway, including Indy 500 and Brickyard 400. -
Account DirectorGmr Marketing 1998 - 2000New Berlin, Wi, Us
John Boler Skills
Sponsorship
Marketing Communications
Marketing Strategy
Social Media Marketing
Event Management
Integrated Marketing
Public Relations
Marketing
Brand Management
Digital Marketing
Advertising
Social Media
Corporate Communications
Business Development
Entertainment
Sports Marketing
Resource Management
Business Alliances
P&l Responsibility
Promotions
Event Planning
Social Networking
Relationship Marketing
Strategic Planning
Sales Operations
Sales Management
Live Events
Corporate Events
Public Speaking
Agency Relationship Management
Capital Projects
Sales Promotion
Development Of Promotional Materials
Team Building
Team Leadership
Brand Development
Management
Leadership
Sales
Product Marketing
Email Marketing
Brand Awareness
Online Marketing
Business To Business
Account Management
Strategy
Digital Media
Online Advertising
B2b Marketing
Budgeting
John Boler Education Details
-
University Of Wisconsin-La Crosse
Frequently Asked Questions about John Boler
What company does John Boler work for?
John Boler works for Bdpros
What is John Boler's role at the current company?
John Boler's current role is President.
What is John Boler's email address?
John Boler's email address is jb****@****est.com
What is John Boler's direct phone number?
John Boler's direct phone number is +141427*****
What schools did John Boler attend?
John Boler attended University Of Wisconsin-La Crosse.
What are some of John Boler's interests?
John Boler has interest in Arts And Culture.
What skills is John Boler known for?
John Boler has skills like Sponsorship, Marketing Communications, Marketing Strategy, Social Media Marketing, Event Management, Integrated Marketing, Public Relations, Marketing, Brand Management, Digital Marketing, Advertising, Social Media.
Who are John Boler's colleagues?
John Boler's colleagues are Stephen Farrow, Mba, John Patrick Bowler, Brandon Johnson, Jack Henshaw.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial