My leadership is centered on driving a AI and data focused design strategy.Recognizing the importance of measurable results, we implemented a performance management program that is metrics-driven, enhancing the efficiency and effectiveness of our design team. This initiative has shifted our focus to be more user-centric, with measurable outcomes for all digital products, leading to a significant increase in maturity on a UX measurement scale developed in-house.Our team released… Show more My leadership is centered on driving a AI and data focused design strategy.Recognizing the importance of measurable results, we implemented a performance management program that is metrics-driven, enhancing the efficiency and effectiveness of our design team. This initiative has shifted our focus to be more user-centric, with measurable outcomes for all digital products, leading to a significant increase in maturity on a UX measurement scale developed in-house.Our team released custom GPTs enhanced with our department policies and standards. These custom GPTs allow a user-centric design perspective to be available at all times to clients, managers and our peers in other departments. Our commitment to ethical practices is reflected in the policy created to guide our company's decision-making process for ML and AI products. This policy ensures that we uphold the highest ethical standards while driving innovation. Show less

AI Studio: Generative Art and DesignThe first of its kind class in Generative AI art and design at ECUAD. We cover AI image, music, and video generation and importantly- we cover our ethical and IP related responsibilities when using the technology. Design FuturesUser Research3D Design Studio3D Rendering for Design Presentation

Exploring the use of 3D scanning, digital manufacturing, wood fibre innovation, and mobile applications to create sustainable and socially responsible consumer products.

As part of RACE21, the internal startup leading the digital transformation of Canada's largest diversified resource company; I was promoted to the role of Staff UX Designer, providing mentorship to mid-level and junior designers and specialized in the design of Teck's big data platforms. I was able to leverage the depth of my experience in navigating large, matrixed organizations to be able to contribute to large initiatives including Data Management, Program Adoption, Data Literacy… Show more As part of RACE21, the internal startup leading the digital transformation of Canada's largest diversified resource company; I was promoted to the role of Staff UX Designer, providing mentorship to mid-level and junior designers and specialized in the design of Teck's big data platforms. I was able to leverage the depth of my experience in navigating large, matrixed organizations to be able to contribute to large initiatives including Data Management, Program Adoption, Data Literacy, Business Systems Analysis. Show less

I had the unforgettable honour and privilege of working alongside and learning from the legendary John Fluevog.Responsible for re-building the men's design department.+38% increase in mens sales for same period previous year. Remastered the iconic 7th Heaven family of shoes including the classic Derby Swirl. Contributed original styles of all constructions including modern cemented and traditional dress shoes and boots.

Creative Director of Innovation at Converse (a Nike subsidiary) As an internal entrepreneur I founded C4, the brand's first US based rapid-prototyping and manufacturing facility in Charlestown MA. Built and managed a team of 12 technicians, makers and industrial designers. The C4 serves as the linchpin of product innovation for Converse’s 2 billion dollar business, creating small run- SMUs, energy product, and the basis of their customization and upcycling program.Successfully… Show more Creative Director of Innovation at Converse (a Nike subsidiary) As an internal entrepreneur I founded C4, the brand's first US based rapid-prototyping and manufacturing facility in Charlestown MA. Built and managed a team of 12 technicians, makers and industrial designers. The C4 serves as the linchpin of product innovation for Converse’s 2 billion dollar business, creating small run- SMUs, energy product, and the basis of their customization and upcycling program.Successfully negotiated collaboration with MIT school of architecture, also served as MediaLab liaison. Show less

Co-founded LA-based streetwear brand ASIF (As Seen In the Future) together with streetwear icon Rich Cofinco.Collaboratively authored brand identity, product line building, design and development. Responsible for all start-up operations including securing financing, investor relations.www.asifuture.com

Regional Design Director - Asia Pacific Creative Director, Studio Founder Royal Elastics DTLALed the creation of the APAC Design Studio. The APAC studio was charged with the creation of SMU product to service the Asia Market. 20% CAGR for 2008- 2011. Collaborated with international distributors to build product lines for their local markets: S Korea, Japan, Greater China, Australia, Taiwan, Philippines.