An agent of change, I have paved the way for innovation in the automotive and finance industry and in turn, empowered profitable growth. In an industry known for challenging market shifts and enduringregulatory scrutiny, I have forged a track record as a pragmatic strategist, crafting unique valuepropositions that meet consumer needs and delivery on growth objectives.I bring a diverse skill set to every project, and over a 25+ year career, I have driven significanttransformation across operations, strategy, commercial, insurance, sales and marketing. Mostrecently demonstrated as COO of start-up FLIPACAR as COO, I built foundational companyinfrastructure from the ground up and went on to develop a retail consumer division,dealmycar.com.au. A first of its kind fleet leasing industry offering supporting a customer-centricbidding network of 490 dealers, I pivoted the business to survive, and thrive, in the face of theCOVID-19 crisis.As a leader, I set the pace. Leveraging a commercial approach to business operations, I reshapeteams, systems and processes that underpin profitable and sustainable growth. I look toward thehorizon to deliver seamless customer experiences, and ultimately, adapt businesses to the rapidrate of market advancement.Please feel free to connect or message me on LinkedIn.