John Braden Email & Phone Number

Kew East, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Appointed to develop and commercialise the value proposition for FLIPACAR against the backdrop of the COVID-19 pandemic, I secured an acquisition rate of at least 30 dealerships per week in NSW and VIC, establishing a governed customer onboarding method and building foundational company infrastructure from the ground up. Subsequently, promoted to COO, I developed a retail consumer division, dealmycar.com.au, a fleet leasing industry offering to drive vehicle remarketing efficiency, supporting a customer-centric bidding network of 490 dealers.

Victoria, Australia

Engaged to transform operations of the member-based association, I led the commercialization of the Auto Innovation Centre (AIC), redefining the business case model to maximise a multimillion-dollar government grant. Additionally, I developed a national automotive aftermarket standard, an Australian first, leveraging models from the National Institute of Automotive Service Excellence (ASE) of America, successfully trialling the program for accreditation testing with TAFE and Kaplan. During my tenure, I also acted as CFO, steering the organisation through the initial stages of COVID restrictions and Job Keeper support initiatives.

Melbourne, Australia

Responsible for improving the commercial performance of roadside and warrantee/welcome programs on behalf of OEMs, I developed the Digital Assistance Strategy to create a significant paradigm shift in the way roadside services are delivered. Seamlessly connecting car telematics and class-leading middleware solutions with existing dispatch systems, the strategy brought Assist Australia into a new stage of evolution from a simple roadside aggregator to a connected car provider. Throughout I partnered with Volvo and Jaguar/ Land Rover as the market expert in telematics services.

Melbourne, Australia

Strengthening the performance of BMW's insurance division, I revolutionised the BMW used car market by developing BMW Marketplace, transforming the business from a simple stock locator to a complete e-commerce solution to remarket dealership, demo and management cars. Influencing a lasting legacy, BMW Marketplace was rolled out globally and is still employed by the company today.

Munich Area, Germany

Based in Munich, I reshaped the company's operational landscape, developing the Modular Product Suite (MPS) and co-developing the Target Operating Model (TOM) to create a more efficient and robust business capability, still in operation today., I also established the BMW used car re-marketing strategy.

Mulgrave, Victoria, Australia

With a focus on performance, I redefined the business's commercial relationship within the BMW network. Introducing a new partnership-centric strategy, I led a record retail finance penetration of 63% during the GFC, engaging the existing franchise network, restructuring field operations and introducing a targeted finance program ideology.

Total accountability for the sales development, marketing, client relations, revenues and expenditures, tactical pricing and budget performance and sales strategy of the National Fleet Sales department. Led the eight national fleet relationship cells promoting a strong team ethos with a consultative selling mindset.

Sydney, New South Wales, Australia

Collections, Commercial Credit, Retail Credit, Loss Control & Reposessions

Post Graduate, Advanced Negotiation

Bachelor'S Degree, Corporate Finance, Taxation, Law, Accounting, Economics, Marketing

Associate Diploma, Banking And Finance, Economics, Accounting, Law & Statistics

Certificate In Strengths-Based Leadership

Culture Development & Change, Organisational Performance & Mentoring

Advanced Leader Institute Course

Certificate In Psychometric Profiling & Persuasive Selling

Merit Certificate In Effective Speaking, Grade 3 & 4