John Braid Email & Phone Number

London, England, United Kingdom

- Develop and oversee the implementation of digital mobilisation strategy to help clients meet their fundraising, growth and campaigning objectives- Line manage a small team - and collaborate with other departments in the company - to deliver projects- Experienced in key digital channels: paid social advertising, web and email- Drive a test and learn approach across all projects, ensuring clients can optimise their digital channels over time to get the best possible results- Worked with multiple progressive organisations: Greenpeace, Amnesty, Save the Children, British Red Cross, Mozilla Foundation, The Children's Society, FitzRoy, Full Fact, ONE, Good Law Project and Mermaids.

London, England, United Kingdom

I work with organisations from across the non-profit sector on digital strategy and project management.I specialise in digital mobilisation - that is driving people to take meaningful actions for charities at scale, whether that's fundraising, campaigning, or something else.Some of the areas I work on are:- Social Media advertising: generating leads and fundraising using Facebook and Instagram ads.- User experience: streamlining organisations' websites to ensure conversion rates are as good as possible.- Testing and optimisation: I help organisations systematically test, ensuring they're getting as much as possible out of their digital activity.- Supporter journeys: creating online journeys that effectively drive actions.Through this role I have developed particular skills in:- Using project management software to manage multiple projects concurrently- Stakeholder management: working with a range of internal and external teams to successfully run projects from start to finish- Facilitating meetings and workshops: leading meetings with internal and external teams, whether focused on fact-finding, strategising, brainstorming or problem solving.- Training others: I run internal and external trainings on areas such as Facebook Ads

London, United Kingdom

During nearly two year's in Reprieve's small but high-achieving digital team, I was involved in nearly all aspects of our campaigning and fundraising activities. I led on:- Email supporter journeys and email automation- Writing emails to inspire action, including fundraising- Running Facebook Ads to recruit new supporters- Analytics and reporting - Managing our CRM, including project-managing a move from BSD Tools to Engaging NetworksI'm also heavily involved in other areas of our activity:- Writing engaging content for web- Designing graphics, gifs and videos for social media and web- Website management

Norwich, United Kingdom

At World Horse Welfare, I lead on social and digital media. The focus of this role was evolving our strategy to tie in with the organisation's goals, including:- raising profile and increasing brand recognition and awareness- driving traffic to the website to take action- increasing supporter base / leads- driving donations- increasing engagement, especially related to equine education- campaigningTo help achieve those goals, I- Sourced and created content, including graphics, video, listicles, web news articles- Developed a "house style" and tone of voice to help increase recognition of the brand - Used in-platform analytics as well as third party tools to analyse performance of digital channels, and to guide future content accordingly.- Lead on community management, providing customer service and engaging in conversations with supporters (and detractors!) of the organisation- Ran Facebook Ads to grow social media following, increase engagement, drive traffic to the website and to fundraise.

Glasgow, United Kingdom

Kirkcaldy, United Kingdom

Godalming

Aberdeen, United Kingdom

Master Of Science - Ms, Animal Welfare, Distinction

Activities and Societies: UFAW class prize

Bachelor Of Laws - Llb, Law