Develop and oversee the execution of a fully integrated marketing and lead generation strategy, targeting high value prospects by utilizing direct staff and outsourced specialized service agencies. Key Accomplishments:• Created an automated ABM (account based marketing) campaign and workflow targeting high value prospects.• Generated over $6.3M in opportunities in the first five months.• Successfully transitioned the outside sales team to a new CRM that directly integrates with the automated marketing software.

Managed lead generation efforts, identified new product development opportunities, identified new vertical opportunities, managed rebranding efforts and website overhaulKey Accomplishments:• Increased number of monthly leads generated by 120% by successfully implementing a lead generation process based on identified verticals.• Managed and executed a complete rebranding effort including new messaging, logo, literature, website, and tradeshow fixtures.• Developed and launched a video training library for independent sales agents.• Successfully launched and promoted an industry first product campaign using graphics and video to create industry awareness.

Sales management over independent rep network and inside sales team, P & L budgeting and management, negotiated terms and sales agreements, reviewed products for cost reductions, and participated in product development and enhancement.Key Accomplishments:• Increased top-line sales year over year by managing and improving independent sales representation, continuously training and supporting the independent sales reps and inside sales personnel.• Designed and created an internal quote log system to report internal and external quoting activity, product quoting trends, forecasts, and independent rep activity.• Expanded market presence and sales representation in the US by 12% by successfully recruiting and training independent sales representation.• Expanded international market presence and sales representation by 75% by successfully recruiting and training independent sales representation.

Promoted products or services of the company within assigned market and territory by performing the following duties.Key Accomplishments:• Prepared quotes for customers and representatives• Determined customer requirements and provided technical assistance• Introduced new products from concept to production• Established new relations in international and national markets• Created and maintained computer pricing and quoting programs

Company Description: Small HVAC/R sales and service company providing services to residential, commercial and light industrial customers.