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At Keen we're helping marketers make better investment decisions by developing a unique SaaS solution. We're working at the confluence of analytics, software and decision support, which is a great space. While Big Data is powerful it's nothing without the right approach to using it to make decisions.
Keen Decision Systems, Inc.
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Chief Decision Science OfficerKeen Decision Systems, Inc. Sep 2013 - Present
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Co-FounderKeen Decision Systems, Inc. Jan 2010 - PresentKeen helps firms make smarter and faster marketing investment decisions. We deliver a SaaS solution that yields closed loop decision making with optimizaion, forecasting, performance management and continuous model updating.This is the development of a vision that's taken shape with the initial establishment of MIDA and continued development at Keen. I'm pleased to be building this company and developing the software with a great group of people.
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PrincipalIms Consulting 2006 - 2010Danbury, Ct, UsReturned to IMS Consulting, but this time in the consulting group. This accelerated my passion for helping clients make better decisions. After having built my technical chops I realized the need to make all this modeling actionable for clients. Through a confluence of events I was exposed to Decision Analysis, which has fueled my thinking about the best ways to use analytics. -
Avp Media AnalyticsHavas Discovery 2005 - 2006Baltimore, Maryland, UsDeveloped a new practice area. I was able to apply the innovations I had developed, particularly with marketing mix modeling, to create a new service offering for what was then Euro RSCG Discovery. -
Senior Statistician, Marketing AnalyticsIms Health 2002 - 2005Danbury, Ct, UsThis was a formative time in the development of IMS services practices. I learned so much from a wonderful peer group of statisticians. We were constantly innovating. I applied many different econometric methods, financial modeling approaches and went deep on analytics.
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Market Research ConsultantZs Associates 2001 - 2002Evanston, Il, UsGreat place to start my career in analytics and consulting. Learned from a team of very accomplished people. -
Equity Research Summer AssociateA.G. Edwards 2000 - 2000UsSummer internship working with the biotech analysts. This was an interesting time to be inside equity research as the tech bubble started to burst. -
Banking Center ManagerBank Of America 1996 - 1999Charlotte, Nc, UsEnsured excellent customer service and motivated sales efforts. This position fueled my interest in financial markets. This was during the fall of the Glass-Stegal Act. I was pleased to be among the first NASD Registered representatives in the bank branch. -
Sales RepresentativeGreat Plains Research Company 1995 - 1996This was the culmination of many summers since high school working in the family business. My father was a entrepreneur. He started his own alfalfa seed company back in the mid 70s based on his research improving alfalfa. I grew up watching him bootstrap the whole operation from greenhouses in our back yard and then expanding to a larger research operation.I represented the company's alfalfa seed varieties selling to distirbutors, retailers and large farmers in CO, KS, NM, OK and TX.
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Sales RepresentativeWmpm 1995 - 1995Sold and wrote radio spots for local 5,000 watt AM gospel and country station.
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Fly Shop AssociateDan Bailey Fly Shop 1994 - 1994I love fly fishing. This position cemented my passion for the sport and love for the state of Montana. I spent the summer working in the fly shop and spending the evenings and days off fishing. My favorite spots were the Yellstone River in the Paradise Valley, Slough Creek and the Firehole.
John Busbice Skills
John Busbice Education Details
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Washington University In St. Louis - Olin Business SchoolMarketing -
Appalachian State UniversityMarketing
Frequently Asked Questions about John Busbice
What company does John Busbice work for?
John Busbice works for Keen Decision Systems, Inc.
What is John Busbice's role at the current company?
John Busbice's current role is Chief Decision Science Officer, Keen Decision Systems.
What is John Busbice's email address?
John Busbice's email address is bu****@****egy.com
What is John Busbice's direct phone number?
John Busbice's direct phone number is +191929*****
What schools did John Busbice attend?
John Busbice attended Washington University In St. Louis - Olin Business School, Appalachian State University.
What skills is John Busbice known for?
John Busbice has skills like Analytics, Segmentation, Competitive Intelligence, Market Research, Marketing Research, Market Analysis, Pharmaceutical Industry, Customer Insight, Competitive Analysis, Predictive Analytics, Predictive Modeling, Data Analysis.
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