Senior Marketing Associate
CurrentReported to Vice President of Marketing, Community Relations and Business Development and managed internal communications for up to 3,700 employees to further organizational goals locally and across four regional entities.• Managed writing, design, production and redesigns of internal/external print and electronic newsletters, magazines, educational materials, Human Resources (HR) communications and more.• Provided instrumental guidance to organizational leadership in: product development, rebranding, change management, culture building, team building and training/support materials for service, leadership and clinical skills.• Performed a robust internal communications audit and implemented a phased adoption of modern internal communications tools to increase employee engagement, feedback and knowledge.• Guided the development of a new intranet and adoption of new media formats.• Worked closely with C-Suite and a group of 175 leaders to support organizational goals through print, electronic and video materials.• Directly supported leadership in speechwriting, employee forums, engagement, presentations, business development, service skills training, product/service development and more.• Supported and advised HR during large-scale transitions in employment and benefits.• Developed and maintained a large and diverse client base to improve departmental contribution.• Wrote, produced and designed public-facing, award-winning publications, videos, special events, direct mail pieces and educational materials to increase market share, educate customers, drive response rates and share the stories of patients and caregivers.• Coordinated crisis and routine public relations and marketing efforts with local media, including print, radio, television and other not-for-profit entities.• Led marketing efforts for regional IU Health cardiovascular service line to increase awareness of services and drive market share.• Still misses the oxford comma.
