Direct responsibility of all military recruitment initiatives for Universal Technical Institute. This is spread across 16 affiliated vocational schools located throughout the U.S. and military installations around the world. Lead strategic program initiatives with regard to quality assurance, accreditation, talent acquisition, placement, on-boarding, and orientation. Cultivated enduring relationships with U.S. Senate and House members and their staffs to lobby for favorable legislation. Involved with brand marketing and public relations. • Developed and executed innovative strategies to navigate complex DOD regulations for for-profit schools, resulting in a competitive advantage. Pioneered and managed multiple 16-week DOD SkillBridge programs, facilitating military-to-civilian transitions through collaborative instruction with BMW of North America and Penske Premier Truck Group. Graduates obtained certifications and secured direct placement opportunities with partner organizations. Successfully implemented program models at Fort Bliss, Camp Pendleton, and Fort Liberty, yielding impactful results for transitioning service members.• Joined Lobbying Team initiatives with 'U.S. Armed Services Committee' in formulating language for the 'National Defense Authorization Act' purposed to promote base access for military recruiting functions.• Have been a key speaker at 2 of the last 3 American Legion National Conferences and on their National Education and Credentialing Task Force• Vice President (President Elect) of Council of College and Military Educators (CCME) - https://www.ccmeonline.org/executive-board-members/john-decoteau • Industrious promotion of brand through active participation in radio shows, and various interviews with media reporters.

Direct oversight of 10 Admissions Directors and recruitment initiatives for an outside sales team focused on military channels, 16 inside sales teams focused on career advancement for civilian adults, and a call center. spread across 16 affiliated vocational schools located throughout the U.S. and military installations around the world. I partnered with the company Mindwire during my time with campus admissions and they submitted a case study from my achievements and won Selling Power Top Virtual Sales Training Company of the Year for 2023. https://mindwiregroup.com/case-study/increasing-sales-performance/• In 2021, Campus Admissions broke organizational sales records and succeeded in an amazing delivery of +1,003 new student starts over PY and 16 out of 20 quarters of growth compared to 1 quarter of growth recorded over the previous seven years prior to me taking over this channel. The 23% year over year growth recorded in FY21 for the adult channel was the biggest growth recorded in well over a decade for all sales channels in the organization. • Implemented improvements to the 'customer selling model' to stimulate productivity among admissions representatives. Established activity metrics and timeframes for generating and following up on leads, changed the phone system so incoming calls not answered after 17 seconds roll over to all school campuses to guarantee attention. • Through analytics, discovered that 56% of call time was producing 24% sales. Created Qualify and Transfer initiative where I created a call center and had call center agents call the lower propensity inquiries and realized improved conversion rates and increased enrollments per agent and reduced cost per sale. This move produced the highest annual starts per campus rep in the history of the organization.

Drove initiatives to expand customer base and recruitment efforts for the military market through origination of a strategic plan establishing an educational commitment to 'veteran' students. Attended a Veteran Affairs conference in St. Louis, MO and established a relationship with the primary lobbyist for the American Legion who scheduled a meeting with lobbyists from IAVA and VFW. Composed and delivered a convincing presentation sharing how the company could be of service in assisting Veterans in achieving their education goals. From this meeting, discussions ensued leading to joint participation in the drafting of Senate Bill 3477 affording Veterans use their Post 911 GI Bill benefits in conjunction with attending 'accredited' vocational as well as degreed schools. https://www.gpo.gov/fdsys/pkg/CHRG-111shrg63008/html/CHRG-111shrg63008.htm• Attained 'Top Performing Department' standing for six consecutive years and proud recipient of the 'Lead of the Year' award in 2010 and sustained this position in all subsequent years.

▪ Achieved Certified Residential Mortgage Specialist (CRMS) designation with the National Association of Mortgage Brokers (NAMB), earned by less than 1% of individuals within the profession. ▪ Recruited top talent and trained new personnel while also managing sales, call center operations and processing/admin depts for multiple sites, consistently earning quarter over quarter revenue growth. ▪ Negotiated monthly, quarterly, and annual sales budgets, in collaboration with the partners for all branches. ▪ Finished Top 5 overall in production for a company with 100 sales consultants 2002-2005. ▪ Assisted in leading team which received Brokerage Firm of the Year in 2002 for the state of NC as well as the same award in 2003 for the state of SC.

▪ Earned Multiple Meritorious Promotions for Recruiter of the Year, Marine of the Year for the 26th Marine Expeditionary Unit, and Marine of the Year (MCAS New River). ▪ Increased enlistment rate by 40% and was frequently ranked in the Top 20 of all Marine Corps Recruiters in the US, using various Outside Sales, B2B development, Public Speaking opportunities, and individual consultative sales techniques. ▪ Charged with preparing supplies and equipment for embarkation. I performed various force deployment planning and execution functions to support the movement of people and goods across all modes of military transportation for global operations.