Driving business decisions through analytic work. Helping management to understand the power of data science. Initial marketing targeting models had triple the results of previous models. Helped build health risk scores with explainability. Major contributor to efforts to productionize marketing models and related feature banks in AOPS. Major contributor to efforts to effectively target revenue restoration efforts after COVID-19. COVID-19 forecaster for hospital system during peak of crisis.

• Provided modeling, analytics, and automation with new data sources for direct mail and email campaigns for health insurer using python, increasing marketing effectiveness significantly* Brought new data to bear to improve marketing effectiveness* Gained experience with AWS and postgresql

•Primary analytics contributor behind a new process safely cutting from weeks to minutes life insurance decisions for at least 25% of applicants through the use of credit, prescription scores, and other digital data, with 2019 implementation approved by a Board of Directors committee resulting in substantial cost savings and higher sales•Created customer and prospect value and response models and evaluated new, better, and cheaper data sources for underwriting and marketing, resulting in… Show more •Primary analytics contributor behind a new process safely cutting from weeks to minutes life insurance decisions for at least 25% of applicants through the use of credit, prescription scores, and other digital data, with 2019 implementation approved by a Board of Directors committee resulting in substantial cost savings and higher sales•Created customer and prospect value and response models and evaluated new, better, and cheaper data sources for underwriting and marketing, resulting in large savings on data purchases and more effective marketing•Won award from Board of Directors for marketing innovations critical to revising brand strategy with other members of a small team.•Designed life time medical expense prediction model to score Electronic Health Records for future app in customer retention program•Member of team that designed customer digital engagement strategy for Chief Marketing Officer Show less

•Primary model developer for loan level default models used for loss mitigation on $53B in mortgage and home equity loans with losses•Built marketing models creating from nothing a $4B/year home loan finance business, providing significant marketing strategic analytics•Ensured risk office compliance by Home Loans model developers, with 2007 recognition as only coordinator fully compliant across the company in audit•Monitored and evaluated multiple application and account management… Show more •Primary model developer for loan level default models used for loss mitigation on $53B in mortgage and home equity loans with losses•Built marketing models creating from nothing a $4B/year home loan finance business, providing significant marketing strategic analytics•Ensured risk office compliance by Home Loans model developers, with 2007 recognition as only coordinator fully compliant across the company in audit•Monitored and evaluated multiple application and account management credit risk models for installment loans and home equity lending, shutting down weak ones•Fitted, documented, did analytics, and tested models on data sets with millions of records, thousands of potential predictors, and transaction and industry data•Received training in Model Risk Management comparable to Model Risk Officer•Provided feedback on Basel/ALLL models for mortgage and home equity lending•Helped design and map tables for Capital One’s Bank Data Warehouse Show less

•Modeled business and consumer customers for retention programs, including one valued at $40M by McKinsey•Played major role with Accenture designing $25M data system•Managed two database analysts processing Dunn and Bradstreet and other data needed for modeling

•Received an award in 2001 from Regulatory for market analyses supporting successful application for pricing flexibility for services worth over $2.5B.•Provided analysis of pricing and cross-product impacts required for new business product launches worth over $300M.•Provided competitive and other market analyses using statistical tools and market data

Provided economic and statistical consulting services -Received VP Fund Award, 1991 -Measured sensitivity of usage and plan choice to rates for combined local-long distance calling plan with logit model. -Managed computer resources for Regulatory Economics group.

•High level award for econometric forecasting rate case support in contested FCC proceedings worth more than $50 million in additional profit to BellSouth. •Developed econometric forecasting models of phone services and provided economic analysis and policy support and analytics for regulatory proceedings and network planning that eliminated the need for 500 network engineers

Produced regional economic forecasts and helped estimate consulting forecasting system used to manage pricing and marketing of billions of dollars in phone equipment