Bluestone provides guidance and professional services on analytic strategy, predictive modeling and price / trade architecture for clients in CPG and related industries. We are a hands-on partner that focuses on analytic adoption and measurable business results for clients that are expanding their capabilities in predictive analytics and machine learning.

Responsible for creating and implementing high impact strategies for predictive and behavioral analytics that deliver a competitive advantage and drive measurable change in Invesco client engagement and go-to-market sales and marketing campaigns.• Enhance the impact of Go To Market Campaigns by building toolsets that drive better campaign design, improved targeting and activation, and sharper measurement of outcomes.• Create segmentation, personalization, and relevance analytics that support key decisions in a high impact go to market process, and which build durable, outcome based relationships with clients.• Drive transparency of performance information and performance diagnostics to support business growth in an agile transformation environment.• Build and mentor an analytics and data sciences team that delivers measurable business results.

Nitrogen.ai is a professional service company with an artificial intelligence powered data and analytic platform that provides predictive and prescriptive models that are far superior to traditional single threaded modeling. We use massive volumes of semantically modeled public, commercial, structured operational and unstructured data to enable very rapid deep learning that finds patterns that drive differential learning and outcomes.

Responsible for IRI’s Retail Productivity Analytics practice, a twenty five member global team that spans all aspects of prescriptive analytics: modeling and analysis, software design and implementation, and insights delivery. Accountable for revenue and profit performance, solution definition, go-to-market strategy and client satisfaction. • Created new analytics practice area: Retail Productivity. Identified strategic opportunity and built a suite of predictive analytics solutions for sales teams and category management which doubled revenue in less than four years.• Championed development of innovative automated prescriptive analytics solutions across a range of sales and brand challenges – product assortment, price management, new product performance, retailer KPI’s. • Led customer development for portfolio of strategic national clients. Refocused sales efforts to highlight solutions in marketing productivity/marketing mix, price pack architecture and trade promotion efficiency during times of economic and competitive challenges.• Led a high performance global analytics and modeling team: Implemented shared performance metrics, redesigned analytical training, and instituted continuous improvement practices. Capacity improved, error rates dropped, and employee satisfaction scores increased in three consecutive years.

Responsible for modeling and analytics, business intelligence / forecasting, and all research suppliers for Miller Brewing and Miller brands. Accountable for managing a $30M budget to drive adoption of analytic management practices, build high impact research partnerships and create growth-focused brand activation strategies. • Redefined charter of Marketplace and Business Insights to improve strategic alignment across brand teams and sales, increase adoption of predictive scorecards, and enhance program activation and efficiency. • Created Marketing Return on Investment platform that simplified planning and evaluation of media, digital and marketing spending across the Miller brand portfolio. Identified opportunities to increase Marketing ROI by improving media efficiency by 5% and increased investment in digital ad innovation.• Built revenue and price realization analytics and waterfalls to isolate challenges and drivers of performance across brands, regions and pack sizes for entire Miller portfolio, creating increased agility for the pricing process.

Responsible for twenty five person analytics and consulting team charged with building sustainable customer advantage by innovation in pricing, trade promotion, consumer promotion and media response. Full revenue and P&L accountability for $20m+ COE. • Enhanced client relevance and business impact by consolidating pricing and marketing mix teams to create an industry leading consumer-demand advisory capability. Met or exceeded financial targets each year, with minimum of 10% growth.

Vice President, Brand Management Solutions, January 2000 – December 2001Responsible for redefinition and repositioning of an analytics portfolio targeted to CPG brand management • Developed new client segmentation and consumer centric planning strategy to improve client ROI: Achieved multi year business expansion with 16% CAGR .VP, National Analytical Services, February 1995 – December 1999Responsible for working with clients to implement emerging analytical capabilities that expanded core competencies and drove revenue growth. • Built new analytical solutions that addressed critical industry needs, and generated15% annual incremental revenue growth. Implemented productivity and cycle time initiatives to generate 10% efficiency gain, enhancing top-line and bottom-line impact.

Responsible for leading multiple initiatives in analytics and core business services. • Stabilized retailer relationships by redesigning retailer decision support and data acquisition strategies. Led 40 person team which designed Retailer Census Data collection and processing systems. • Introduced critical new products to clients: Pricing Models, Multi-Channel Trade Promotion analyses, Consumer Segmentation, and implemented baseline KPI measures in client databases.